Fera Pets
Director of Sales
– Fera Pets
Fera Pets is a fast-growing, women‑founder pet wellness brand offering science‑backed, holistic supplements made by our veterinarian and co‑founder Dr. Michelle Dulake.
Backed by General Mills’ growth equity fund, we are scaling rapidly across digital and retail channels and seeking a passionate leader to drive national retail growth.
Role Overview Based in Los Angeles, CA (remote candidates welcome, with travel as needed), this role owns Fera Pets’ retail channels end‑to‑end, leading the next stage of expansion across pet specialty, big‑box and grocery retailers.
You will manage relationships with key buyers and partners, driving strategy, execution and analytics to grow our shelf presence and impact.
Key Accountabilities
Lead commercial strategy across retail channels, identifying opportunities for distribution, visibility and velocity while maintaining premium brand positioning.
Own account relationships with key retail partners, managing the full business cycle from sell‑in to sell‑through, including forecasting, trade spend and promotional ROI.
Build and mentor a high‑performing sales organization, including internal account leads and external broker partners, with clear goals and accountability.
Collaborate cross‑functionally with Marketing, Operations and other Sales Channel leads to ensure successful launches, timely fulfillment and cohesive omnichannel execution.
Use data to drive decisions, leveraging syndicated and internal analytics to optimize assortment, pricing and merchandising.
Champion Fera’s brand story with retail buyers and in‑store teams, translating veterinary credibility and ingredient integrity into commercial success.
Forecast and manage budgets for trade spend, revenue and margin; provide regular business updates and insights to senior leadership.
Support innovation and new product introductions, ensuring commercial readiness across all sales channels.
Minimum Qualifications
10+ years of progressive sales experience in consumer packaged goods, including leadership of national accounts and cross‑functional teams.
Proven track record of driving growth within pet, wellness or functional nutrition categories.
Strong understanding of retail dynamics (modular planning, assortment optimization, promotional strategy, and in‑store execution).
Comfort operating in both established and emerging channels (pet specialty, natural, grocery, and mass retail).
Excellent relationship‑building and communication skills; trusted by buyers, brokers and internal partners.
Strong analytical skills and P&L ownership experience; confident working in Excel, data dashboards and trade optimization tools.
Passion for pets, wellness and building mission‑driven brands.
Ability to travel up to 50% of the time, representing the brand in buyer meetings, line reviews, store walks, trade shows and industry events.
U.S. work authorization (must not require visa sponsorship).
Preferred Qualifications
Experience working with retail.com ecosystems (e.g., Chewy, Amazon or mass retailer digital platforms).
Familiarity with both DTC and retail business models.
Experience scaling a fast‑growing, founder‑led brand.
Prior leadership in a small, entrepreneurial CPG environment.
Salary Range & Benefits Salary: $130k – $150k annually with potential bonus.
Fera Pets offers a competitive Total Rewards package focused on well‑being and flexibility, including medical & dental insurance, paid time off, maternity/paternity leave, remote flexibility and a pet‑friendly office in Los Angeles.
Job Details Seniority level: Director Employment type: Full‑time Job function: Sales and Business Development Industry: Manufacturing
Referrals increase your chances of interviewing at Fera Pets by 2x.
#J-18808-Ljbffr
– Fera Pets
Fera Pets is a fast-growing, women‑founder pet wellness brand offering science‑backed, holistic supplements made by our veterinarian and co‑founder Dr. Michelle Dulake.
Backed by General Mills’ growth equity fund, we are scaling rapidly across digital and retail channels and seeking a passionate leader to drive national retail growth.
Role Overview Based in Los Angeles, CA (remote candidates welcome, with travel as needed), this role owns Fera Pets’ retail channels end‑to‑end, leading the next stage of expansion across pet specialty, big‑box and grocery retailers.
You will manage relationships with key buyers and partners, driving strategy, execution and analytics to grow our shelf presence and impact.
Key Accountabilities
Lead commercial strategy across retail channels, identifying opportunities for distribution, visibility and velocity while maintaining premium brand positioning.
Own account relationships with key retail partners, managing the full business cycle from sell‑in to sell‑through, including forecasting, trade spend and promotional ROI.
Build and mentor a high‑performing sales organization, including internal account leads and external broker partners, with clear goals and accountability.
Collaborate cross‑functionally with Marketing, Operations and other Sales Channel leads to ensure successful launches, timely fulfillment and cohesive omnichannel execution.
Use data to drive decisions, leveraging syndicated and internal analytics to optimize assortment, pricing and merchandising.
Champion Fera’s brand story with retail buyers and in‑store teams, translating veterinary credibility and ingredient integrity into commercial success.
Forecast and manage budgets for trade spend, revenue and margin; provide regular business updates and insights to senior leadership.
Support innovation and new product introductions, ensuring commercial readiness across all sales channels.
Minimum Qualifications
10+ years of progressive sales experience in consumer packaged goods, including leadership of national accounts and cross‑functional teams.
Proven track record of driving growth within pet, wellness or functional nutrition categories.
Strong understanding of retail dynamics (modular planning, assortment optimization, promotional strategy, and in‑store execution).
Comfort operating in both established and emerging channels (pet specialty, natural, grocery, and mass retail).
Excellent relationship‑building and communication skills; trusted by buyers, brokers and internal partners.
Strong analytical skills and P&L ownership experience; confident working in Excel, data dashboards and trade optimization tools.
Passion for pets, wellness and building mission‑driven brands.
Ability to travel up to 50% of the time, representing the brand in buyer meetings, line reviews, store walks, trade shows and industry events.
U.S. work authorization (must not require visa sponsorship).
Preferred Qualifications
Experience working with retail.com ecosystems (e.g., Chewy, Amazon or mass retailer digital platforms).
Familiarity with both DTC and retail business models.
Experience scaling a fast‑growing, founder‑led brand.
Prior leadership in a small, entrepreneurial CPG environment.
Salary Range & Benefits Salary: $130k – $150k annually with potential bonus.
Fera Pets offers a competitive Total Rewards package focused on well‑being and flexibility, including medical & dental insurance, paid time off, maternity/paternity leave, remote flexibility and a pet‑friendly office in Los Angeles.
Job Details Seniority level: Director Employment type: Full‑time Job function: Sales and Business Development Industry: Manufacturing
Referrals increase your chances of interviewing at Fera Pets by 2x.
#J-18808-Ljbffr