Astreya
About the Role
Are you a storyteller who turns strategy into impact? We're looking for a Senior B2B Marketing Content Strategist to be the architect of our brand voice and the driving force behind messaging that moves business outcomes.
In this role, you'll craft high-impact campaigns, emails, landing pages, video scripts, and branded experiences that engage SMB buyers, influence decisions, and accelerate growth. You'll work closely with cross-functional teams—including Product Marketing, Sales, Comms, Engineering, and Legal—to ensure every message is on‑brand, persuasive, and performance‑driven.
This is a role for a confident writer, meticulous editor, and strategic thinker who thrives in a fast‑paced, idea‑driven environment. If shaping narratives and inspiring action excites you, this is your stage.
Key Responsibilities
Create High‑Impact Content : Develop marketing assets—emails, landing pages, video scripts, paid campaigns, and experiential content—that captivate audiences and drive measurable results.
Translate Strategy Into Story : Turn complex briefs and business objectives into clear, compelling narratives for Marketing, Sales, Customer Success, and IT decision‑makers.
Uphold Brand Voice : Ensure messaging is consistent, clear, and tailored to different personas, channels, and buyer journey stages.
Collaborate Cross‑Functionally : Partner with Integrated Marketing, Product Marketing, Comms, Sales, Legal, and Engineering to align content with broader business goals.
Lead Campaign Ideation : Contribute strategic insights to campaign planning and content development that maximizes awareness, engagement, conversion, and retention.
Editorial Leadership : Review, refine, and elevate all marketing content to ensure quality, accuracy, and impact.
Optimize for Performance : Apply SEO principles, UX best practices, and data insights to boost content visibility and engagement.
Measure & Refine : Track content performance and use analytics to continuously improve messaging strategies.
Qualifications & Requirements
Adaptability & Thought Leadership : Navigate shifting priorities, provide strategic guidance, and elevate content to meet market and audience needs.
Audience‑Centric Storytelling : Create persuasive content that resonates with SMB buyers and internal stakeholders.
Content Marketing & UX Expertise : Strong knowledge of content marketing strategies, SEO, and UX principles.
Cross‑Functional Collaboration : Experienced working with teams such as Product Marketing, Sales, Comms, Legal, and Engineering.
Deep Understanding of B2B Buyer Journey : Craft messaging that drives decisions at every stage.
Exceptional Writing & Editing Skills : Clarity, brevity, and precision in all content.
Measurable Impact : Portfolio demonstrating diverse content, tones, and performance‑driven results.
Proven Expertise in B2B Marketing Copywriting : 10+ years of experience, ideally in tech or SaaS.
Strategic and Creative Balance : Align content with business goals while delivering compelling, on‑brand messaging.
#J-18808-Ljbffr
In this role, you'll craft high-impact campaigns, emails, landing pages, video scripts, and branded experiences that engage SMB buyers, influence decisions, and accelerate growth. You'll work closely with cross-functional teams—including Product Marketing, Sales, Comms, Engineering, and Legal—to ensure every message is on‑brand, persuasive, and performance‑driven.
This is a role for a confident writer, meticulous editor, and strategic thinker who thrives in a fast‑paced, idea‑driven environment. If shaping narratives and inspiring action excites you, this is your stage.
Key Responsibilities
Create High‑Impact Content : Develop marketing assets—emails, landing pages, video scripts, paid campaigns, and experiential content—that captivate audiences and drive measurable results.
Translate Strategy Into Story : Turn complex briefs and business objectives into clear, compelling narratives for Marketing, Sales, Customer Success, and IT decision‑makers.
Uphold Brand Voice : Ensure messaging is consistent, clear, and tailored to different personas, channels, and buyer journey stages.
Collaborate Cross‑Functionally : Partner with Integrated Marketing, Product Marketing, Comms, Sales, Legal, and Engineering to align content with broader business goals.
Lead Campaign Ideation : Contribute strategic insights to campaign planning and content development that maximizes awareness, engagement, conversion, and retention.
Editorial Leadership : Review, refine, and elevate all marketing content to ensure quality, accuracy, and impact.
Optimize for Performance : Apply SEO principles, UX best practices, and data insights to boost content visibility and engagement.
Measure & Refine : Track content performance and use analytics to continuously improve messaging strategies.
Qualifications & Requirements
Adaptability & Thought Leadership : Navigate shifting priorities, provide strategic guidance, and elevate content to meet market and audience needs.
Audience‑Centric Storytelling : Create persuasive content that resonates with SMB buyers and internal stakeholders.
Content Marketing & UX Expertise : Strong knowledge of content marketing strategies, SEO, and UX principles.
Cross‑Functional Collaboration : Experienced working with teams such as Product Marketing, Sales, Comms, Legal, and Engineering.
Deep Understanding of B2B Buyer Journey : Craft messaging that drives decisions at every stage.
Exceptional Writing & Editing Skills : Clarity, brevity, and precision in all content.
Measurable Impact : Portfolio demonstrating diverse content, tones, and performance‑driven results.
Proven Expertise in B2B Marketing Copywriting : 10+ years of experience, ideally in tech or SaaS.
Strategic and Creative Balance : Align content with business goals while delivering compelling, on‑brand messaging.
#J-18808-Ljbffr