BSN SPORTS
Vice President, Retail & D2C
BSSN SPORTS invites qualified leaders to join our team as the Vice President of Retail & Direct‑to‑Consumer (D2C) operations.
Company Overview VARSITY SPIRIT is a global leader in cheer, dance, band and yearbook apparel and retail solutions, serving over a million athletes each year. With 5,000+ employees, our focus is on safety, entertainment and traditional school leadership. We pride ourselves on innovative apparel, educational camps, clinics, competitions and yearbook products.
Commitment to Safety Variety Spirit is dedicated to creating a safe and positive environment for young participants, with a zero‑tolerance policy for abuse and a commitment to reporting all concerns in line with local laws.
Location & Work Type Memphis, TN – onsite at Varsity Spirit HQ 4 days a week (Fridays remote). Travel is
Impact In this role you will lead Retail & D2C operations across the full Suite: event‑based retail, B2B2C & B2C ecommerce and external partner events. You will report to the Head of Retail/D2C & CMO, sit on the Varsity Brands Leadership Council, and drive growth and customer experience across all channels.
Responsibilities
Owned & Operated Event‑Based Retail:
Direct the in‑house retail distribution team at our national and regional camps and competitions, overseeing product creation, sourcing, inventory, pricing, warehouse distribution, on‑site operations, staffing, CX, marketing support and program management.
B2B2C & B2C Ecommerce:
Expand ecommerce by leveraging the Varsity ecosystem to sell core and new products. Create an omnichannel strategy that drives sales before, during and after events, and aligns with B2B2C team sales.
External Partner Event‑Based Retail:
Manage relationships with current and future third‑party partners, ensuring joint success and growth. Assess which events should be owned versus outsourced and collaborate with Corporate Partnerships.
Oversee product strategy across cheer, dance, band and emerging categories, including merchandising, pricing and promotion for both event and ecommerce channels.
Key Areas of Expertise
Product sourcing (design, buy, sample, procurement, pricing)
Event‑based retail growth (same‑store sales, per‑capita sales, CX, loyalty)
Ecommerce strategy (UI/UX, product selection, consumer experience)
Omnichannel integration across events, camps, competitions and ecommerce
Executive partnership – influence across CMO, CTO and other senior leaders to champion retail & D2C initiatives
Qualifications
15+ years of retail & ecommerce experience, including store operations, merchandising, event retail and D2C.
Proven ecommerce management – expertise in Shopify, CommerceTools or similar, UI/UX, marketing, advertising, and sales.
Strong data‑driven decisions, KPIs, and retail/D2C metrics.
Experience with retail inventory systems and ecommerce tools.
Exceptional interpersonal and collaboration skills – build relationships across all levels.
Curiosity, humility and a bias for action.
Background in live events, sports, media or entertainment is a plus.
No prior experience in cheer, dance or performing arts required.
Bachelor’s degree required; MBA preferred.
Physical Requirements Professional office environment. Mostly sedentary with occasional standing and lifting up to 30 lbs; during events must stand and walk >5 hours.
Values
Service:
Lead with heart, champion community.
Passion:
Love what we do, fuels purpose.
Integrity:
Deliver on promises.
Respect:
Earn and give.
Innovation:
Continuous striving for improvement.
Transparency:
Commitment to openness.
Benefits
Comprehensive Health Care
HSA Employer Contribution / FSA Opportunities
Wellbeing Program
401(k) with company matching
Company‑paid Life, AD&D, and Short‑Term Disability
Generous Time Off & Paid Holidays
Varsity Brands Ownership Program
Employee Resource Groups
St. Jude Partnership & Volunteer Opportunities
Employee Perks – discounts on apparel and equipment
Variety Brands Companies are equal‑opportunity employers. Qualified applicants receive consideration without regard to race, religion, color, national origin, citizenship, gender, sexual orientation, gender identity, veteran’s status, age or disability.
Seniority Level Executive
Employment Type Full‑time
Job Function Sales and Business Development – Retail
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Company Overview VARSITY SPIRIT is a global leader in cheer, dance, band and yearbook apparel and retail solutions, serving over a million athletes each year. With 5,000+ employees, our focus is on safety, entertainment and traditional school leadership. We pride ourselves on innovative apparel, educational camps, clinics, competitions and yearbook products.
Commitment to Safety Variety Spirit is dedicated to creating a safe and positive environment for young participants, with a zero‑tolerance policy for abuse and a commitment to reporting all concerns in line with local laws.
Location & Work Type Memphis, TN – onsite at Varsity Spirit HQ 4 days a week (Fridays remote). Travel is
Impact In this role you will lead Retail & D2C operations across the full Suite: event‑based retail, B2B2C & B2C ecommerce and external partner events. You will report to the Head of Retail/D2C & CMO, sit on the Varsity Brands Leadership Council, and drive growth and customer experience across all channels.
Responsibilities
Owned & Operated Event‑Based Retail:
Direct the in‑house retail distribution team at our national and regional camps and competitions, overseeing product creation, sourcing, inventory, pricing, warehouse distribution, on‑site operations, staffing, CX, marketing support and program management.
B2B2C & B2C Ecommerce:
Expand ecommerce by leveraging the Varsity ecosystem to sell core and new products. Create an omnichannel strategy that drives sales before, during and after events, and aligns with B2B2C team sales.
External Partner Event‑Based Retail:
Manage relationships with current and future third‑party partners, ensuring joint success and growth. Assess which events should be owned versus outsourced and collaborate with Corporate Partnerships.
Oversee product strategy across cheer, dance, band and emerging categories, including merchandising, pricing and promotion for both event and ecommerce channels.
Key Areas of Expertise
Product sourcing (design, buy, sample, procurement, pricing)
Event‑based retail growth (same‑store sales, per‑capita sales, CX, loyalty)
Ecommerce strategy (UI/UX, product selection, consumer experience)
Omnichannel integration across events, camps, competitions and ecommerce
Executive partnership – influence across CMO, CTO and other senior leaders to champion retail & D2C initiatives
Qualifications
15+ years of retail & ecommerce experience, including store operations, merchandising, event retail and D2C.
Proven ecommerce management – expertise in Shopify, CommerceTools or similar, UI/UX, marketing, advertising, and sales.
Strong data‑driven decisions, KPIs, and retail/D2C metrics.
Experience with retail inventory systems and ecommerce tools.
Exceptional interpersonal and collaboration skills – build relationships across all levels.
Curiosity, humility and a bias for action.
Background in live events, sports, media or entertainment is a plus.
No prior experience in cheer, dance or performing arts required.
Bachelor’s degree required; MBA preferred.
Physical Requirements Professional office environment. Mostly sedentary with occasional standing and lifting up to 30 lbs; during events must stand and walk >5 hours.
Values
Service:
Lead with heart, champion community.
Passion:
Love what we do, fuels purpose.
Integrity:
Deliver on promises.
Respect:
Earn and give.
Innovation:
Continuous striving for improvement.
Transparency:
Commitment to openness.
Benefits
Comprehensive Health Care
HSA Employer Contribution / FSA Opportunities
Wellbeing Program
401(k) with company matching
Company‑paid Life, AD&D, and Short‑Term Disability
Generous Time Off & Paid Holidays
Varsity Brands Ownership Program
Employee Resource Groups
St. Jude Partnership & Volunteer Opportunities
Employee Perks – discounts on apparel and equipment
Variety Brands Companies are equal‑opportunity employers. Qualified applicants receive consideration without regard to race, religion, color, national origin, citizenship, gender, sexual orientation, gender identity, veteran’s status, age or disability.
Seniority Level Executive
Employment Type Full‑time
Job Function Sales and Business Development – Retail
Referrals increase your chances of interviewing by 2×.
Get notified about new Vice President of Retail jobs in
Memphis, TN .
We’re unlocking community knowledge in a new way. Experts add insights directly into each article, started with the help of AI.
#J-18808-Ljbffr