Prestige Brands, Inc. is hiring: VP - Amazon Growth Strategy & Brand Development

VP - Amazon Growth Strategy & Brand Development

Prestige Consumer Healthcare is a company that focuses on product innovation and quality in the over‑the‐counter healthcare and women’s health categories to better improve the lives of our customers and their world. For generations, our trusted brands have helped consumers care for themselves and their loved ones. We are one of the largest independent providers of over‑the‐counter products in North America, and we are constantly improving and creating products that match the ever‑changing lifestyles and needs of people and families everywhere.

Job Summary

The VP, Amazon Strategy & Brand Development will lead the company’s Amazon business within the Sales and Marketing organization, driving brand growth, consumer engagement, and continuing to drive sales velocity for Prestige Consumer Healthcare on Amazon’s platform. This executive will be responsible for developing and executing a holistic Amazon strategy that integrates brand‑building, digital marketing, content, and eCommerce best practices, driving the right digital tactics to win with consumers. The role will partner cross‑functionally with Sales, Supply Chain, Finance, and Product Innovation to maximize performance and ensure brand execution consistency across Prestige’s portfolio. In addition to leading the Amazon business for Prestige, this executive will also contribute to eCommerce strategy with other Prestige retail partners. The role is viewed as a key talent in the Sales & Marketing organization with succession ability over time. Finally, this executive will have full responsibility for the Amazon P&L.

Key Responsibilities

• Develop and own the Amazon channel strategy, aligning with overall brand and marketing objectives.
• Lead the creation and execution of marketing campaigns, product launches, and promotional activities on Amazon.
• Oversee Amazon advertising (Sponsored Products, Sponsored Brands, DSP) and optimize both brand awareness and sales growth.
• Manage content strategy, including product detail pages, A+ content, and user‑generated content to drive engagement and conversion.
• Drive demand creation through digital levers including social, search/display media, and site merchandising.
• Monitor and analyze Amazon performance metrics, consumer insights, and competitive trends; report findings and recommendations to senior leadership.
• Lead and collaborate with cross‑functional teams to ensure supply chain readiness, pricing strategy, and inventory management for Amazon.
• Champion brand protection initiatives, including Authorized Seller programs and Brand Registry.
• Drive innovation in digital marketing and eCommerce, piloting new tools and approaches to enhance the Amazon consumer experience.
• Build and lead a high‑performing team focused on Amazon marketing, analytics, and content.
• Represent the Amazon business and the digital commerce strategy in executive meetings, providing strategic guidance and updates.

Qualifications

• Bachelor’s degree in marketing, Business, or related field; MBA preferred.
• 10-15+ years of progressive experience in marketing, eCommerce, or digital strategy, with significant Amazon channel expertise.
• Proven track record of building brands and driving growth on Amazon.
• Deep understanding of Amazon’s advertising, analytics, and content management tools.
• Strong leadership, communication, and cross‑functional collaboration skills.
• Experience managing teams and budgets in a fast‑paced, results‑driven environment.
• Agile learner – comfortable navigating ambiguity and complexity; solution‑focused mindset and high curiosity.
• Analytical mindset with ability to translate data into actionable insights.
• Contemporary business acumen – understands the external environment and continuously adapts frameworks for solving changing business dynamics with new technologies.
• Experience in CPG, retail, or consumer healthcare preferred.

Success Measures

• Achievement of Amazon sales and brand growth targets.
• Improved brand equity and consumer engagement on Amazon.
• Effective cross‑functional collaboration and process improvement.
• Innovation in digital marketing and eCommerce strategies.

Travel

20% ability to travel via car, plane, rail.

Salary Range

$265,000.00 to $325,000.00 annually.