Net Conversion
About Net Conversion
We’re a data‑obsessed marketing and analytics agency located in downtown Orlando, driven by a relentless pursuit of more for our clients and ourselves. Our people are our differentiator, fostering a unique award‑winning culture (10× Best Place to Work) that champions disruptive thinking and work‑life balance. We’re not corporate; we’re better and hope you’ll learn why!
Job Details JOB TITLE:
Vice President Analytics
DATE:
2025
DEPARTMENT:
Analytics
REPORTS TO:
Chief Analytics Officer
Major Purpose We are seeking a highly experienced and strategic Vice President of Analytics to lead our advanced analytics and media analytics functions. The ideal candidate will have a deep understanding of the media landscape and possess a proven track record of leveraging data to drive business growth. This role requires a leader who can not only manage and mentor a team of analysts but also act as a strategic partner to senior leadership translating complex data into actionable business insights.
Major Responsibilities
Strategic Leadership: Develop and execute the company’s analytics strategy aligning with overall business objectives. Champion a data‑driven culture throughout the organization.
Team Management: Lead, mentor and grow a team of analytics professionals. Foster a collaborative environment and ensure the team is equipped with the necessary skills and resources to succeed.
Linear TV, DRTV & Offline: Analyze viewership data, campaign performance and audience trends.
CTV & Streaming Audio: Drive insights from streaming platform data on user engagement and content performance.
Display, Social and Search: Optimize digital advertising campaigns through robust analysis of performance metrics, attribution models and A/B testing.
Web Analytics & Implementation: Manage and provide strategic direction for web analytics including user behavior, conversion funnels and site performance.
Architecture and website implementation support for clients.
Advanced Analytics & Modeling: Provide strategic oversight and interpretation of Media Mix Model (MMM) outputs. Translate complex MMM findings into clear actionable business strategies for media planning and budget allocation.
Testing and Experiments: Lead the design and analysis of various marketing tests including A/B testing, multivariate testing and holdout experiments to measure the incremental impact of marketing initiatives.
Engineering oversight: Ensure media data delivery is accurate and useful.
Cross‑Functional Collaboration: Serve as a key partner to senior leadership in Marketing, Media Investment and Brand, providing data‑driven insights to inform strategic decisions.
Data Governance & Technology: Champion best practices for data governance, quality and privacy. Stay abreast of new analytics technologies and tools and recommend investments to enhance capabilities.
Proprietary Platform: Net Conversion’s proprietary data platform Conversionomics is used daily by the Advanced Analytics team; the team is expected to provide feedback and ideation for features that support access to insights and accurate data delivery.
Qualifications
Bachelor’s degree in a quantitative field such as Statistics, Economics, Computer Science, or a related discipline.
12 years of experience in analytics with at least 5 years in a leadership role.
Extensive experience in the media industry with a deep understanding of the media landscape including OTT streaming, audio, display, social and search. Offline channels a plus (e.g., OOH, Linear, DRTV).
Proven experience in overseeing and interpreting Media Mix Model (MMM) output and other advanced analytical techniques.
Strong background in test design and statistical analysis.
Expertise in web analytics platforms (e.g., Google Analytics, Adobe Analytics).
Proficiency with data visualization tools (e.g., Tableau, Looker, Power BI).
Excellent communication and presentation skills with the ability to convey complex analytical concepts to non‑technical stakeholders.
Demonstrated ability to lead, mentor and inspire a high‑performing team.
Physical Requirements
Periods sitting at a desk and monitoring computer (we have ergonomic sit‑stand desks).
Benefits
Competitive Salary
Paid medical at the base tier for the employee only
All the standard medical, dental, vision options
Unlimited PTO
60% STD at no cost to the employee
7 weeks Paid Parental leave after 1 year of service
Supplemental product options such as critical illness, cancer, hospital, life and more
4% 401k Match
Hybrid work-from schedule for those employees in our Orlando or Charlotte office
Wellness Initiatives
Summer Fridays (office closes at 2pm)
Pet Benefits
3 & 5 year anniversary milestone gifts
Employment Information Employment Type:
Part‑Time
Experience:
years
Vacancy:
1
Equal Employment Opportunity Statement Net Conversion does not discriminate based upon race, religion, color, national origin, sex (including pregnancy, childbirth or related medical conditions), sexual orientation, gender, gender identity, gender expression, transgender status, sexual stereotypes, age, status as a protected veteran, status as an individual with a disability or other applicable legally protected categories. Conversion is committed to providing reasonable accommodations for candidates with disabilities in our recruiting process. If you need any assistance or accommodations due to a disability please let us know at .
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Job Details JOB TITLE:
Vice President Analytics
DATE:
2025
DEPARTMENT:
Analytics
REPORTS TO:
Chief Analytics Officer
Major Purpose We are seeking a highly experienced and strategic Vice President of Analytics to lead our advanced analytics and media analytics functions. The ideal candidate will have a deep understanding of the media landscape and possess a proven track record of leveraging data to drive business growth. This role requires a leader who can not only manage and mentor a team of analysts but also act as a strategic partner to senior leadership translating complex data into actionable business insights.
Major Responsibilities
Strategic Leadership: Develop and execute the company’s analytics strategy aligning with overall business objectives. Champion a data‑driven culture throughout the organization.
Team Management: Lead, mentor and grow a team of analytics professionals. Foster a collaborative environment and ensure the team is equipped with the necessary skills and resources to succeed.
Linear TV, DRTV & Offline: Analyze viewership data, campaign performance and audience trends.
CTV & Streaming Audio: Drive insights from streaming platform data on user engagement and content performance.
Display, Social and Search: Optimize digital advertising campaigns through robust analysis of performance metrics, attribution models and A/B testing.
Web Analytics & Implementation: Manage and provide strategic direction for web analytics including user behavior, conversion funnels and site performance.
Architecture and website implementation support for clients.
Advanced Analytics & Modeling: Provide strategic oversight and interpretation of Media Mix Model (MMM) outputs. Translate complex MMM findings into clear actionable business strategies for media planning and budget allocation.
Testing and Experiments: Lead the design and analysis of various marketing tests including A/B testing, multivariate testing and holdout experiments to measure the incremental impact of marketing initiatives.
Engineering oversight: Ensure media data delivery is accurate and useful.
Cross‑Functional Collaboration: Serve as a key partner to senior leadership in Marketing, Media Investment and Brand, providing data‑driven insights to inform strategic decisions.
Data Governance & Technology: Champion best practices for data governance, quality and privacy. Stay abreast of new analytics technologies and tools and recommend investments to enhance capabilities.
Proprietary Platform: Net Conversion’s proprietary data platform Conversionomics is used daily by the Advanced Analytics team; the team is expected to provide feedback and ideation for features that support access to insights and accurate data delivery.
Qualifications
Bachelor’s degree in a quantitative field such as Statistics, Economics, Computer Science, or a related discipline.
12 years of experience in analytics with at least 5 years in a leadership role.
Extensive experience in the media industry with a deep understanding of the media landscape including OTT streaming, audio, display, social and search. Offline channels a plus (e.g., OOH, Linear, DRTV).
Proven experience in overseeing and interpreting Media Mix Model (MMM) output and other advanced analytical techniques.
Strong background in test design and statistical analysis.
Expertise in web analytics platforms (e.g., Google Analytics, Adobe Analytics).
Proficiency with data visualization tools (e.g., Tableau, Looker, Power BI).
Excellent communication and presentation skills with the ability to convey complex analytical concepts to non‑technical stakeholders.
Demonstrated ability to lead, mentor and inspire a high‑performing team.
Physical Requirements
Periods sitting at a desk and monitoring computer (we have ergonomic sit‑stand desks).
Benefits
Competitive Salary
Paid medical at the base tier for the employee only
All the standard medical, dental, vision options
Unlimited PTO
60% STD at no cost to the employee
7 weeks Paid Parental leave after 1 year of service
Supplemental product options such as critical illness, cancer, hospital, life and more
4% 401k Match
Hybrid work-from schedule for those employees in our Orlando or Charlotte office
Wellness Initiatives
Summer Fridays (office closes at 2pm)
Pet Benefits
3 & 5 year anniversary milestone gifts
Employment Information Employment Type:
Part‑Time
Experience:
years
Vacancy:
1
Equal Employment Opportunity Statement Net Conversion does not discriminate based upon race, religion, color, national origin, sex (including pregnancy, childbirth or related medical conditions), sexual orientation, gender, gender identity, gender expression, transgender status, sexual stereotypes, age, status as a protected veteran, status as an individual with a disability or other applicable legally protected categories. Conversion is committed to providing reasonable accommodations for candidates with disabilities in our recruiting process. If you need any assistance or accommodations due to a disability please let us know at .
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