Driscoll's
Global Consumer & Competitive Insights Manager (onsite)
Driscoll's, Watsonville, California, United States, 95076
Global Consumer & Competitive Insights Manager (onsite)
Join to apply for the
Global Consumer & Competitive Insights Manager (onsite)
role at
Driscoll’s .
Location: US - Watsonville, California
Job Family: Research & Development
Time Type: Full time
Job Requisition ID: R0008441
Experience Years: 5-10 Years
Employee Type: Regular
Remote Type: Onsite
Seniority Level: Mid-Senior level
Employment Type: Full-time
Job Function: Marketing and Sales
Industries: Food and Beverage Services
We are seeking a strategic and analytical Consumer & Competitive Insights Manager to lead efforts to understand both our consumers and the competitive landscape. This role will sit within the Research and Development organization and serve as a critical bridge between research and product development and our four global business units. The ideal candidate will bring a strong blend of market research expertise, competitive intelligence acumen, and cross-functional collaboration skills to inform strategic decisions and drive innovation. This is a unique opportunity to shape the strategic direction of a globally recognized brand by integrating consumer and competitive insights into the heart of innovation. Collaborating with enthusiastic teams and contributing to our mission, "To continually delight berry consumers through alignment with our customers and our berry growers."
Responsibilities
Ensure the proper use and execution of qualitative and quantitative research tools to uncover consumer needs, behaviors, and preferences across the global enterprise.
Translate consumer flavor data into actionable insights to support product leadership, brand strategy, and go-to-market planning.
Partner with marketing and commercial teams to ensure the consumer voice is embedded in strategic initiatives within the Research and Development Department.
Create a strong feedback loop to ensure innovation and achieve our mission, winning with flavor.
Monitor and analyze competitor activities, breeding programs, grower uptake, market trends, and emerging technologies.
Develop competitive global landscape reports and strategic briefings on new berry varieties being patented for leadership and product teams.
Collaborate with global business units and deployment managers to identify threats and opportunities across regions.
Act as a strategic partner to Research & Development Teams, Marketing, and Product Leadership teams across all global business units.
Facilitate knowledge sharing and alignment between global and regional teams to ensure insights are leveraged globally.
Support strategic planning and innovation roadmaps with data-driven recommendations.
Candidate Profile
Bachelor’s degree in business, Marketing, Economics, or related field; advanced degree preferred
5+ years of experience in consumer insights, market research, or competitive intelligence
Strong analytical skills with experience in data visualization and storytelling.
Experience in agriculture, food, or CPG industries.
Ability to influence cross-functional teams and senior stakeholders
Excellent communication and project management skills.
Experience managing third-party research providers and cross-functional teams.
Ability to translate data into actionable insights for non-technical stakeholders.
Strategic thinking and Berry business acumen.
Experience Managing People: 5+ years
Travel availability (30% national and international)
Compensation and Benefits Salary Range estimated for the
Global Consumer & Competitive Insights Manager:
$103,560/year to $135,628/year.
Comprehensive medical, dental, and vision coverage
Life insurance, disability coverage for positions working more than 30 hours per week (US)
401(k) with employer match
Profit‑sharing participation
Paid sick time, paid vacation, paid personal and family care leave
Free Employee Assistance Program (EAP)
About Driscoll’s Driscoll’s is the global market leader for fresh strawberries, blueberries, raspberries and blackberries. With more than 100 years of farming heritage and hundreds of independent growers around the world, Driscoll’s is passionate about growing fresh, beautiful and delicious berries. Our values of humility, passion and trustworthiness have guided our mission to delight consumers around the world. Driscoll’s exclusive patented berry varieties are developed through years of research using only natural breeding methods – meaning, no GMOs. From farm-to-table, we focus on delivering a high quality, premium berry experience with our many supply chain partners. Driscoll’s is the trusted brand for Only the Finest Berries™.
#J-18808-Ljbffr
Global Consumer & Competitive Insights Manager (onsite)
role at
Driscoll’s .
Location: US - Watsonville, California
Job Family: Research & Development
Time Type: Full time
Job Requisition ID: R0008441
Experience Years: 5-10 Years
Employee Type: Regular
Remote Type: Onsite
Seniority Level: Mid-Senior level
Employment Type: Full-time
Job Function: Marketing and Sales
Industries: Food and Beverage Services
We are seeking a strategic and analytical Consumer & Competitive Insights Manager to lead efforts to understand both our consumers and the competitive landscape. This role will sit within the Research and Development organization and serve as a critical bridge between research and product development and our four global business units. The ideal candidate will bring a strong blend of market research expertise, competitive intelligence acumen, and cross-functional collaboration skills to inform strategic decisions and drive innovation. This is a unique opportunity to shape the strategic direction of a globally recognized brand by integrating consumer and competitive insights into the heart of innovation. Collaborating with enthusiastic teams and contributing to our mission, "To continually delight berry consumers through alignment with our customers and our berry growers."
Responsibilities
Ensure the proper use and execution of qualitative and quantitative research tools to uncover consumer needs, behaviors, and preferences across the global enterprise.
Translate consumer flavor data into actionable insights to support product leadership, brand strategy, and go-to-market planning.
Partner with marketing and commercial teams to ensure the consumer voice is embedded in strategic initiatives within the Research and Development Department.
Create a strong feedback loop to ensure innovation and achieve our mission, winning with flavor.
Monitor and analyze competitor activities, breeding programs, grower uptake, market trends, and emerging technologies.
Develop competitive global landscape reports and strategic briefings on new berry varieties being patented for leadership and product teams.
Collaborate with global business units and deployment managers to identify threats and opportunities across regions.
Act as a strategic partner to Research & Development Teams, Marketing, and Product Leadership teams across all global business units.
Facilitate knowledge sharing and alignment between global and regional teams to ensure insights are leveraged globally.
Support strategic planning and innovation roadmaps with data-driven recommendations.
Candidate Profile
Bachelor’s degree in business, Marketing, Economics, or related field; advanced degree preferred
5+ years of experience in consumer insights, market research, or competitive intelligence
Strong analytical skills with experience in data visualization and storytelling.
Experience in agriculture, food, or CPG industries.
Ability to influence cross-functional teams and senior stakeholders
Excellent communication and project management skills.
Experience managing third-party research providers and cross-functional teams.
Ability to translate data into actionable insights for non-technical stakeholders.
Strategic thinking and Berry business acumen.
Experience Managing People: 5+ years
Travel availability (30% national and international)
Compensation and Benefits Salary Range estimated for the
Global Consumer & Competitive Insights Manager:
$103,560/year to $135,628/year.
Comprehensive medical, dental, and vision coverage
Life insurance, disability coverage for positions working more than 30 hours per week (US)
401(k) with employer match
Profit‑sharing participation
Paid sick time, paid vacation, paid personal and family care leave
Free Employee Assistance Program (EAP)
About Driscoll’s Driscoll’s is the global market leader for fresh strawberries, blueberries, raspberries and blackberries. With more than 100 years of farming heritage and hundreds of independent growers around the world, Driscoll’s is passionate about growing fresh, beautiful and delicious berries. Our values of humility, passion and trustworthiness have guided our mission to delight consumers around the world. Driscoll’s exclusive patented berry varieties are developed through years of research using only natural breeding methods – meaning, no GMOs. From farm-to-table, we focus on delivering a high quality, premium berry experience with our many supply chain partners. Driscoll’s is the trusted brand for Only the Finest Berries™.
#J-18808-Ljbffr