Girl Scouts of Connecticut
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Copywriter
role at
Girl Scouts of Connecticut
Position Summary Girl Scouts of Connecticut's (GSOFCT) Marketing and Communications team is vital to the organization’s success in delivering on its mission by enabling vibrant membership and revenue growth, stewarding brand reputation and relevance, and building engaging relationships and loyalty among key stakeholders, including girls, parents, alumni, donors, volunteers and the communities we serve. Reporting to the Chief Marketing and Communications Officer, the Copywriter and Content Manager serves as the primary writer to support the organization’s marketing, communications and development efforts. The position will work closely with colleagues across the organization, including the executive team. The role is self‑directed, adaptable and creative, and joins a dynamic MarCom team of five full‑time staff members. As the lead content writer the successful candidate will be knowledgeable of industry trends and best practices and able to tailor copy to a variety of distinct audiences such as members, donors, volunteers, alumni and community partners.
Primary Responsibilities
Develop and implement core messaging to advance GSOFCT’s ability to serve its mission, including raising funds from individual donors.
Conceptualize and execute copy and content for fundraising email campaigns, direct mail appeals, paid digital marketing campaigns, social media advertising, PR materials, newsletters, presentations, publications, speeches, website copy and content.
Conduct research, cross‑department collaboration, interviews, and edit and proofread content for organizational projects.
Write copy for and assist in creation of communication materials such as member/volunteer newsletters, annual reports, one‑pagers, toolkits, impact reports, flyers/brochures, website blogs.
Lead outreach and awareness campaigns for membership, product sales (cookies, treats, read programs), camps and program events.
Act as a communications department liaison to the development team.
Represent GSOFCT at community meetings and partner events, creating content around and writing about the events.
Participate in organization‑wide events and meetings and perform other duties as assigned.
Content Writing + Production
Write clear, concise, engaging editorial content and execute ideas across mediums, including video scripts, websites, newsletters, presentations, publications, speeches, campaigns and events.
Produce taglines for campaigns, captions for social media posts, landing pages, donor communications and email newsletters.
Assist with development of press releases, talking points, FAQs and other media resources.
Utilize GSUSA communications toolkits and adapt them for council use as relevant.
Work closely with translation vendors to ensure materials are available in multiple languages and are culturally appropriate.
Edit and proofread materials.
Fundraising
Write supporter‑centric, emotionally compelling fundraising copy that inspires generosity across email campaigns, direct mail, web content and event promotion.
Use marketing analytics to tailor messaging to various donor segments.
Develop, execute and manage GSOFCT’s year‑round email marketing strategy and direct mail strategy to reach donors and increase giving.
Execute core messaging that enables staff, board members and partners to be effective ambassadors of GSOFCT.
Organizational Responsibilities Brand Governance
Ensure proper use of the GSOFCT/GSUSA brand and verbal standards, protecting and promoting the Girl Scout brand values and voice.
Contribute to the positive reputation of the Girl Scout brand and implement key marketing strategy elements to maintain consistency.
Maintain integrity of communications and reflect commitment to diversity, equity and inclusion.
Assist with management of the internal Brand Center to keep marketing and communications assets current.
Team Participation/Contributions
Participate in marketing and communications planning meetings to ensure compliance with GSUSA brand positioning.
Contribute to MarCom Team Key Initiatives to build/develop GSOFCT capacity.
Carry out other duties as assigned.
Qualifications & Skills
Exceptional writing skills and experience in a non‑academic setting, including fundraising initiatives.
Experience writing for multiple channels and diverse audiences.
Strong communication and interpersonal skills.
Ability to synthesize information and create engaging content that highlights the mission of Girl Scouts.
Exceptional project management and organizational skills.
Demonstrated ability to proof and edit copy.
Knowledge of social media, digital marketing and web design/editing strongly preferred.
Mission‑driven with a minimum of three years’ experience writing for nonprofit media or marketing.
Demonstrated commitment to the values of Girl Scouting.
Core Competencies
Detail‑oriented with grammatical precision and adherence to brand verbal standards.
Strategic thinker, highly organized, multitasker capable of handling pressure and meeting deadlines.
Proactive problem‑solving and decision‑making.
Ability to work with diverse staff, volunteers and girls.
Independent and team‑oriented work ethic.
Maintain confidentiality and emotional maturity as appropriate.
Education and/or Work Experience
Minimum of 3‑5 years of relevant writing and proofreading experience, including time as a Copywriter or in a related role.
Bachelor’s degree in Communications, Advertising, Marketing, English or related field preferred.
Experience with fundraising/nonprofit writing preferred.
Experience with SEO, social media advertising and writing for websites and other online content preferred.
Experience in a nonprofit organization preferred but not required.
Written and verbal fluency in Spanish preferred but not required.
Additional Job Requirements and Physical Demands
Become a registered member and maintain membership in GSUSA.
Strong organization and detail‑oriented skills to perform and prioritize multiple tasks.
Strong interpersonal skills and ability to build relationships with stakeholders and staff for customer service satisfaction.
Expert‑level written and verbal communication skills.
Proactive problem‑solving and strong decision‑making capability.
Team player who can also work independently.
Ability to accommodate a flexible work schedule, including evenings and weekends.
Statewide travel required.
Valid Connecticut driver’s license.
Must carry and show proof of liability coverage of personal vehicle.
Physical ability to lift, carry, push, pull or move objects up to 20 lbs.
Site or stand for long periods during events.
Active participation in Product Sales initiatives.
#J-18808-Ljbffr
Copywriter
role at
Girl Scouts of Connecticut
Position Summary Girl Scouts of Connecticut's (GSOFCT) Marketing and Communications team is vital to the organization’s success in delivering on its mission by enabling vibrant membership and revenue growth, stewarding brand reputation and relevance, and building engaging relationships and loyalty among key stakeholders, including girls, parents, alumni, donors, volunteers and the communities we serve. Reporting to the Chief Marketing and Communications Officer, the Copywriter and Content Manager serves as the primary writer to support the organization’s marketing, communications and development efforts. The position will work closely with colleagues across the organization, including the executive team. The role is self‑directed, adaptable and creative, and joins a dynamic MarCom team of five full‑time staff members. As the lead content writer the successful candidate will be knowledgeable of industry trends and best practices and able to tailor copy to a variety of distinct audiences such as members, donors, volunteers, alumni and community partners.
Primary Responsibilities
Develop and implement core messaging to advance GSOFCT’s ability to serve its mission, including raising funds from individual donors.
Conceptualize and execute copy and content for fundraising email campaigns, direct mail appeals, paid digital marketing campaigns, social media advertising, PR materials, newsletters, presentations, publications, speeches, website copy and content.
Conduct research, cross‑department collaboration, interviews, and edit and proofread content for organizational projects.
Write copy for and assist in creation of communication materials such as member/volunteer newsletters, annual reports, one‑pagers, toolkits, impact reports, flyers/brochures, website blogs.
Lead outreach and awareness campaigns for membership, product sales (cookies, treats, read programs), camps and program events.
Act as a communications department liaison to the development team.
Represent GSOFCT at community meetings and partner events, creating content around and writing about the events.
Participate in organization‑wide events and meetings and perform other duties as assigned.
Content Writing + Production
Write clear, concise, engaging editorial content and execute ideas across mediums, including video scripts, websites, newsletters, presentations, publications, speeches, campaigns and events.
Produce taglines for campaigns, captions for social media posts, landing pages, donor communications and email newsletters.
Assist with development of press releases, talking points, FAQs and other media resources.
Utilize GSUSA communications toolkits and adapt them for council use as relevant.
Work closely with translation vendors to ensure materials are available in multiple languages and are culturally appropriate.
Edit and proofread materials.
Fundraising
Write supporter‑centric, emotionally compelling fundraising copy that inspires generosity across email campaigns, direct mail, web content and event promotion.
Use marketing analytics to tailor messaging to various donor segments.
Develop, execute and manage GSOFCT’s year‑round email marketing strategy and direct mail strategy to reach donors and increase giving.
Execute core messaging that enables staff, board members and partners to be effective ambassadors of GSOFCT.
Organizational Responsibilities Brand Governance
Ensure proper use of the GSOFCT/GSUSA brand and verbal standards, protecting and promoting the Girl Scout brand values and voice.
Contribute to the positive reputation of the Girl Scout brand and implement key marketing strategy elements to maintain consistency.
Maintain integrity of communications and reflect commitment to diversity, equity and inclusion.
Assist with management of the internal Brand Center to keep marketing and communications assets current.
Team Participation/Contributions
Participate in marketing and communications planning meetings to ensure compliance with GSUSA brand positioning.
Contribute to MarCom Team Key Initiatives to build/develop GSOFCT capacity.
Carry out other duties as assigned.
Qualifications & Skills
Exceptional writing skills and experience in a non‑academic setting, including fundraising initiatives.
Experience writing for multiple channels and diverse audiences.
Strong communication and interpersonal skills.
Ability to synthesize information and create engaging content that highlights the mission of Girl Scouts.
Exceptional project management and organizational skills.
Demonstrated ability to proof and edit copy.
Knowledge of social media, digital marketing and web design/editing strongly preferred.
Mission‑driven with a minimum of three years’ experience writing for nonprofit media or marketing.
Demonstrated commitment to the values of Girl Scouting.
Core Competencies
Detail‑oriented with grammatical precision and adherence to brand verbal standards.
Strategic thinker, highly organized, multitasker capable of handling pressure and meeting deadlines.
Proactive problem‑solving and decision‑making.
Ability to work with diverse staff, volunteers and girls.
Independent and team‑oriented work ethic.
Maintain confidentiality and emotional maturity as appropriate.
Education and/or Work Experience
Minimum of 3‑5 years of relevant writing and proofreading experience, including time as a Copywriter or in a related role.
Bachelor’s degree in Communications, Advertising, Marketing, English or related field preferred.
Experience with fundraising/nonprofit writing preferred.
Experience with SEO, social media advertising and writing for websites and other online content preferred.
Experience in a nonprofit organization preferred but not required.
Written and verbal fluency in Spanish preferred but not required.
Additional Job Requirements and Physical Demands
Become a registered member and maintain membership in GSUSA.
Strong organization and detail‑oriented skills to perform and prioritize multiple tasks.
Strong interpersonal skills and ability to build relationships with stakeholders and staff for customer service satisfaction.
Expert‑level written and verbal communication skills.
Proactive problem‑solving and strong decision‑making capability.
Team player who can also work independently.
Ability to accommodate a flexible work schedule, including evenings and weekends.
Statewide travel required.
Valid Connecticut driver’s license.
Must carry and show proof of liability coverage of personal vehicle.
Physical ability to lift, carry, push, pull or move objects up to 20 lbs.
Site or stand for long periods during events.
Active participation in Product Sales initiatives.
#J-18808-Ljbffr