The World Bank
Manager- External Communications - req34685
The World Bank, Washington, District of Columbia, us, 20022
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Manager - req34685
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The World Bank Job #: req34685 Organization: World Bank Sector: External Affairs & Corporate Relations Grade: GH Term Duration: 4 years 0 months Recruitment Type: International Recruitment Location: Washington, DC, United States Required Language(s): English Description
Working at the World Bank Group provides a unique opportunity for you to help our clients solve their greatest development challenges. The World Bank Group is one of the largest sources of funding and knowledge for developing countries; a unique global partnership of five institutions dedicated to ending extreme poverty, increasing shared prosperity and promoting sustainable development. With 189 member countries and more than 120 offices worldwide, we work with public and private sector partners, investing in groundbreaking projects and using data, research, and technology to develop solutions to the most urgent global challenges. Please visit www.worldbank.org. Key Responsibilities
Media Relations and External Communications: Oversee media relations globally, cultivating relationships with key journalists and outlets, proactively pitching stories, and responding to media inquiries in a timely, professional manner. Work across teams to identify newsworthy stories and promotion opportunities that highlight the Bank Group’s impact. Oversee the preparation and distribution of press releases, media kits, and official statements. Coach spokespeople and subject matter experts for media interviews to ensure they deliver messages effectively. Crisis and Issue Management: Serve as the point lead for crisis communications and reputational risk issues. Develop crisis communication plans and protocols in advance and lead the response in consultation with the ECR Risk team when issues arise (e.g., controversies, operational crises). Draft holding statements, Q&As, and coordinate with legal/leadership teams to ensure swift issue escalation and consistent, transparent communication to maintain public trust. Media Partnerships: Identify and manage strategic media partnerships or content collaborations that can amplify One World Bank Group messaging (e.g., sponsored content with prominent publications, co-hosted events/webinars with media organizations). Leverage partnerships to extend the Bank’s reach into target audiences and geographies. Influencer/Creator Relations: Define and execute an influencer strategy aligned to organizational priorities; identify, vet, and onboard creators; craft briefs and content calendars; and manage end‑to‑end campaigns across platforms while ensuring message alignment and brand integrity. Build and maintain relationships with key creators and talent managers, negotiate contracts, ensure compliance with disclosure, brand, and platform policies, and coordinate closely with legal and regional/country communications teams. Social Media: Oversee the social media team strategy, ensuring corporate social channels engage audiences and echo key messages. Guide the creation of shareable content (graphics, videos, posts) that aligns with World Bank Group thematic priorities and campaigns. Implement a creator/influencer engagement program to expand reach among digital communities, while maintaining brand voice and standards. Review social media metrics and adjust strategies to improve engagement. Regional Media Hubs Coordination: Supervise a team of regional communications officers representing World Bank Group “media hubs” around the globe. Align priorities, share content, and uphold standards so engagements reinforce the global narrative while fitting local contexts. Monitoring & Insights: Continuously monitor public sentiment, media trends, and the external issues landscape. Use media monitoring tools and analytics to measure the impact of communications efforts (press hits, sentiment, share of voice). Provide regular feedback to leadership on reputational issues and advise on external opportunities or emerging risks. Selection Criteria
An advanced degree in communications, journalism, political science, international relations, public affairs, or other related fields, and 12 to 15 years of substantial professional experience in positions of increasing complexity and responsibility. Proven ability to manage media relationships and secure favorable coverage. Strong network of media contacts or the skills to build one. Experience crafting press releases and media pitches that get results. Comfortable acting as and coaching a spokesperson in high-pressure situations. Demonstrated experience handling communications during crises or sensitive issues. Ability to remain calm and exercise sound judgment under pressure. Knowledge of crisis communication best practices and issues management strategies. Broad understanding of how to shape public narratives and align messaging with organizational strategy. Skillful in messaging diverse audiences (from government partners to the general public) and managing multi-channel campaigns. Capable of defining key performance indicators for communication efforts and evaluating success. Strong leadership skills with experience managing teams and coordinating cross department initiatives. Able to guide and mentor staff in media, PR, and social media roles. Excellent project management—able to prioritize tasks in fast-moving environments and coordinate responses across time zones when needed. Exceptional written and verbal communication skills. Adept at writing press materials, op-eds, talking points, and speeches. A persuasive storyteller who can boil down complex issues into clear, impactful messages. Solid understanding of social media platforms and how to use them for reputation management. Familiarity with influencer marketing and content creation trends. Able to interpret social media analytics and adjust tactics accordingly. High degree of professionalism and ethical standards in dealing with sensitive information. Diplomatic and culturally aware; capable of representing the World Bank Group appropriately in diverse global media environments. WBG Culture Attributes
Sense of urgency: Anticipate and quickly respond to the needs of internal and external stakeholders. Thoughtful risk-taking: Challenge the status quo and push boundaries to achieve greater impact. Empowerment and accountability: Empower yourself and others to act and hold each other accountable for results. The World Bank Group values diversity and encourages all qualified candidates who are nationals of World Bank Group member countries to apply, regardless of gender, gender identity, religion, race, ethnicity, sexual orientation, or disability. Sub-Saharan African nationals, Caribbean nationals, and female candidates are strongly encouraged to apply.
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Manager - req34685
role at
The World Bank Job #: req34685 Organization: World Bank Sector: External Affairs & Corporate Relations Grade: GH Term Duration: 4 years 0 months Recruitment Type: International Recruitment Location: Washington, DC, United States Required Language(s): English Description
Working at the World Bank Group provides a unique opportunity for you to help our clients solve their greatest development challenges. The World Bank Group is one of the largest sources of funding and knowledge for developing countries; a unique global partnership of five institutions dedicated to ending extreme poverty, increasing shared prosperity and promoting sustainable development. With 189 member countries and more than 120 offices worldwide, we work with public and private sector partners, investing in groundbreaking projects and using data, research, and technology to develop solutions to the most urgent global challenges. Please visit www.worldbank.org. Key Responsibilities
Media Relations and External Communications: Oversee media relations globally, cultivating relationships with key journalists and outlets, proactively pitching stories, and responding to media inquiries in a timely, professional manner. Work across teams to identify newsworthy stories and promotion opportunities that highlight the Bank Group’s impact. Oversee the preparation and distribution of press releases, media kits, and official statements. Coach spokespeople and subject matter experts for media interviews to ensure they deliver messages effectively. Crisis and Issue Management: Serve as the point lead for crisis communications and reputational risk issues. Develop crisis communication plans and protocols in advance and lead the response in consultation with the ECR Risk team when issues arise (e.g., controversies, operational crises). Draft holding statements, Q&As, and coordinate with legal/leadership teams to ensure swift issue escalation and consistent, transparent communication to maintain public trust. Media Partnerships: Identify and manage strategic media partnerships or content collaborations that can amplify One World Bank Group messaging (e.g., sponsored content with prominent publications, co-hosted events/webinars with media organizations). Leverage partnerships to extend the Bank’s reach into target audiences and geographies. Influencer/Creator Relations: Define and execute an influencer strategy aligned to organizational priorities; identify, vet, and onboard creators; craft briefs and content calendars; and manage end‑to‑end campaigns across platforms while ensuring message alignment and brand integrity. Build and maintain relationships with key creators and talent managers, negotiate contracts, ensure compliance with disclosure, brand, and platform policies, and coordinate closely with legal and regional/country communications teams. Social Media: Oversee the social media team strategy, ensuring corporate social channels engage audiences and echo key messages. Guide the creation of shareable content (graphics, videos, posts) that aligns with World Bank Group thematic priorities and campaigns. Implement a creator/influencer engagement program to expand reach among digital communities, while maintaining brand voice and standards. Review social media metrics and adjust strategies to improve engagement. Regional Media Hubs Coordination: Supervise a team of regional communications officers representing World Bank Group “media hubs” around the globe. Align priorities, share content, and uphold standards so engagements reinforce the global narrative while fitting local contexts. Monitoring & Insights: Continuously monitor public sentiment, media trends, and the external issues landscape. Use media monitoring tools and analytics to measure the impact of communications efforts (press hits, sentiment, share of voice). Provide regular feedback to leadership on reputational issues and advise on external opportunities or emerging risks. Selection Criteria
An advanced degree in communications, journalism, political science, international relations, public affairs, or other related fields, and 12 to 15 years of substantial professional experience in positions of increasing complexity and responsibility. Proven ability to manage media relationships and secure favorable coverage. Strong network of media contacts or the skills to build one. Experience crafting press releases and media pitches that get results. Comfortable acting as and coaching a spokesperson in high-pressure situations. Demonstrated experience handling communications during crises or sensitive issues. Ability to remain calm and exercise sound judgment under pressure. Knowledge of crisis communication best practices and issues management strategies. Broad understanding of how to shape public narratives and align messaging with organizational strategy. Skillful in messaging diverse audiences (from government partners to the general public) and managing multi-channel campaigns. Capable of defining key performance indicators for communication efforts and evaluating success. Strong leadership skills with experience managing teams and coordinating cross department initiatives. Able to guide and mentor staff in media, PR, and social media roles. Excellent project management—able to prioritize tasks in fast-moving environments and coordinate responses across time zones when needed. Exceptional written and verbal communication skills. Adept at writing press materials, op-eds, talking points, and speeches. A persuasive storyteller who can boil down complex issues into clear, impactful messages. Solid understanding of social media platforms and how to use them for reputation management. Familiarity with influencer marketing and content creation trends. Able to interpret social media analytics and adjust tactics accordingly. High degree of professionalism and ethical standards in dealing with sensitive information. Diplomatic and culturally aware; capable of representing the World Bank Group appropriately in diverse global media environments. WBG Culture Attributes
Sense of urgency: Anticipate and quickly respond to the needs of internal and external stakeholders. Thoughtful risk-taking: Challenge the status quo and push boundaries to achieve greater impact. Empowerment and accountability: Empower yourself and others to act and hold each other accountable for results. The World Bank Group values diversity and encourages all qualified candidates who are nationals of World Bank Group member countries to apply, regardless of gender, gender identity, religion, race, ethnicity, sexual orientation, or disability. Sub-Saharan African nationals, Caribbean nationals, and female candidates are strongly encouraged to apply.
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