Miami New Drama
The Marketing Director oversees all marketing and media relation needs and communications. This position acts as a key role for the success of Miami New Drama’s sales and audience development goals. Lead content creation for social media channels — develop and execute a high-volume, high-quality content calendar across Instagram, Facebook, TikTok, YouTube, and emerging platforms. This is a hands‑on leadership role requiring both strategic vision and daily execution. The Director will work closely with the Artistic and Managing Director, Development, and Box Office teams to set and achieve sales, audience engagement and branding goals.
Positions Directly Supervised:
Media & Communications Manager
Social Media Content Manager
Video/Photo/Marketing Contractors
Essential Job Functions:
Proven experience managing and growing social media accounts for a brand, organization, or public figure – must include hands‑on content creation (photo, video, editing) and demonstrated results. Portfolio or links required with application.
Create engaging, on‑brand video, photo, and graphic content for organic and paid campaigns.
Ensure timely coverage of rehearsals, performances, special events, and behind‑the‑scenes moments.
Track and report on engagement, reach, and conversion metrics, making adjustments to improve performance.
Must be available to work occasional evenings and weekends for performances, special events, and press opportunities.
Work with the Development Director to support donor cultivation and fundraising efforts by ensuring consistent branding, communications and visibility at donor‑facing events.
Media and marketing budget planning.
Monitor marketing budgets and prepare activity and ROI reports.
Review marketing campaigns for weaknesses and develop solutions within budget.
Monitor ticket sales and subscription campaigns with Box Office Manager to create pricing strategies inclusive of any promotional or early‑bird campaigns.
Social media coordination and organic content creation with marketing team.
Act as in‑house local PR, building and maintaining connections with South Florida media.
Create and maintain an active list.
Coordinate with national and international PR agencies.
Coordinate and oversee marketing plans in tandem with contracted marketing agencies.
In‑house email creation and targeting.
Ensure lists stay accurate and up‑to‑date.
Ensure all venue signage is up‑to‑date including the Colony Theatre marquee.
Oversee design and execution of printed mail campaigns.
Write and/or coordinate press releases as needed.
Bio and headshot collection for press releases and playbills.
Oversee creation of production program content and layout with graphic designer.
Assist in the creation and updating of corporate sponsorship and advertising pitch packages.
Plan and execute initial production photo shoots, final production photos, b‑roll, and other filmed production content.
Maintain a list of photographers, videographers, and studios for use.
Assist in the development and coordination of promotional events, street teams, opening nights, galas, offsite promotional events, talkbacks, group events, and other public‑facing activities.
Brainstorm fresh marketing and engagement ideas with executive and senior management.
Job Requirements
Knowledge, Skills, and Abilities:
5-7 years of experience in a marketing position or related field. Management experience preferred. Arts and culture experience preferred.
Excellent oral and written communication skills as well as the ability to handle multiple tasks, be highly organized, self‑motivated and give great attention to detail.
Strong negotiation and creative problem solving skills.
Exceptional interpersonal skills, comfortable engaging with a wide range of personalities and stakeholders including patrons, board members, donors, media representatives, artists, and community partners.
Very strong computer skills and knowledge using primarily Google Suite, Canva, Adobe Express and/or Creative Suite, Word and Excel are a necessity.
Minimum Education/Experience Preferred:
Bachelors Degree in Marketing, Theater, Arts Administration, or related field preferred.
5-7 years of professional work experience ideally in a marketing position.
Experience in commercial and non‑profit theater environment is a plus.
SALARY: $70,000.00 – commensurate with experience
BENEFITS: Competitive FT health and vacation options
TO APPLY:
Please use your cover letter to tell us about what you hope to bring to this role, and how your background and experience responds to the desired skills and qualities. To apply, please send a resume and cover letter to gm@miaminewdrama.org. Your cover letter should be responsive to MiND’s mission and include relevant experience, including any direct experience you’ve had with similar roles and institutions. No phone calls, please.
Miami New Drama is an Equal Opportunity Employer and prohibits discrimination and harassment of any kind. Miami New Drama is committed to the principle of equal employment opportunity for all employees and to providing employees with a work environment free of discrimination and harassment. All employment decisions at Miami New Drama are based on business needs, job requirements and individual qualifications, without regard to race, color, religion or belief, sex, sexual orientation, gender identity, national origin, veteran or disability status, family or parental status, or any other status protected by the laws or regulations in our area. Miami New Drama will not tolerate discrimination or harassment based on any of these characteristics. Miami New Drama encourages applicants of all ages.
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Positions Directly Supervised:
Media & Communications Manager
Social Media Content Manager
Video/Photo/Marketing Contractors
Essential Job Functions:
Proven experience managing and growing social media accounts for a brand, organization, or public figure – must include hands‑on content creation (photo, video, editing) and demonstrated results. Portfolio or links required with application.
Create engaging, on‑brand video, photo, and graphic content for organic and paid campaigns.
Ensure timely coverage of rehearsals, performances, special events, and behind‑the‑scenes moments.
Track and report on engagement, reach, and conversion metrics, making adjustments to improve performance.
Must be available to work occasional evenings and weekends for performances, special events, and press opportunities.
Work with the Development Director to support donor cultivation and fundraising efforts by ensuring consistent branding, communications and visibility at donor‑facing events.
Media and marketing budget planning.
Monitor marketing budgets and prepare activity and ROI reports.
Review marketing campaigns for weaknesses and develop solutions within budget.
Monitor ticket sales and subscription campaigns with Box Office Manager to create pricing strategies inclusive of any promotional or early‑bird campaigns.
Social media coordination and organic content creation with marketing team.
Act as in‑house local PR, building and maintaining connections with South Florida media.
Create and maintain an active list.
Coordinate with national and international PR agencies.
Coordinate and oversee marketing plans in tandem with contracted marketing agencies.
In‑house email creation and targeting.
Ensure lists stay accurate and up‑to‑date.
Ensure all venue signage is up‑to‑date including the Colony Theatre marquee.
Oversee design and execution of printed mail campaigns.
Write and/or coordinate press releases as needed.
Bio and headshot collection for press releases and playbills.
Oversee creation of production program content and layout with graphic designer.
Assist in the creation and updating of corporate sponsorship and advertising pitch packages.
Plan and execute initial production photo shoots, final production photos, b‑roll, and other filmed production content.
Maintain a list of photographers, videographers, and studios for use.
Assist in the development and coordination of promotional events, street teams, opening nights, galas, offsite promotional events, talkbacks, group events, and other public‑facing activities.
Brainstorm fresh marketing and engagement ideas with executive and senior management.
Job Requirements
Knowledge, Skills, and Abilities:
5-7 years of experience in a marketing position or related field. Management experience preferred. Arts and culture experience preferred.
Excellent oral and written communication skills as well as the ability to handle multiple tasks, be highly organized, self‑motivated and give great attention to detail.
Strong negotiation and creative problem solving skills.
Exceptional interpersonal skills, comfortable engaging with a wide range of personalities and stakeholders including patrons, board members, donors, media representatives, artists, and community partners.
Very strong computer skills and knowledge using primarily Google Suite, Canva, Adobe Express and/or Creative Suite, Word and Excel are a necessity.
Minimum Education/Experience Preferred:
Bachelors Degree in Marketing, Theater, Arts Administration, or related field preferred.
5-7 years of professional work experience ideally in a marketing position.
Experience in commercial and non‑profit theater environment is a plus.
SALARY: $70,000.00 – commensurate with experience
BENEFITS: Competitive FT health and vacation options
TO APPLY:
Please use your cover letter to tell us about what you hope to bring to this role, and how your background and experience responds to the desired skills and qualities. To apply, please send a resume and cover letter to gm@miaminewdrama.org. Your cover letter should be responsive to MiND’s mission and include relevant experience, including any direct experience you’ve had with similar roles and institutions. No phone calls, please.
Miami New Drama is an Equal Opportunity Employer and prohibits discrimination and harassment of any kind. Miami New Drama is committed to the principle of equal employment opportunity for all employees and to providing employees with a work environment free of discrimination and harassment. All employment decisions at Miami New Drama are based on business needs, job requirements and individual qualifications, without regard to race, color, religion or belief, sex, sexual orientation, gender identity, national origin, veteran or disability status, family or parental status, or any other status protected by the laws or regulations in our area. Miami New Drama will not tolerate discrimination or harassment based on any of these characteristics. Miami New Drama encourages applicants of all ages.
#J-18808-Ljbffr