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Ashley Furniture Industries

Brand Experience Coordinator

Ashley Furniture Industries, Tampa, Florida, us, 33646

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Brand Experience Coordinator

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Ashley Furniture Industries .

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Brand Experience Coordinator

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Ashley Furniture Industries .

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Public Relations Support

Assist with coordination of PR campaigns, including scheduling, logistics management, and materials preparation.

Support day-to-day communication coordination with Ashley's PR agency of record and media contacts.

Help compile and distribute press releases, media kits, and editorial content under senior team guidance.

Assist with media monitoring activities, tracking coverage mentions, and maintaining organized media databases.

Support branded editorial partnerships by coordinating timelines, deliverables, and communication workflows.

Help maintain media contact databases and press coverage tracking systems.

Experiential Activation Coordination

Assist with logistics coordination for experiential activations, including venue research, vendor coordination, and timeline management.

Support event planning activities such as supplier coordination, material shipping, and on-site setup assistance.

Help coordinate integration activities between experiential activations and social media, PR, and digital marketing teams.

Assist with post-activation data collection and reporting compilation under senior team guidance.

Support creation and maintenance of activation planning templates and process documentation.

Philanthropic Partnerships

Assist with coordination of philanthropic initiatives and charitable partnerships under Purpose team and manager guidance.

Support logistics coordination for charitable events, volunteer programs, and community service activations.

Help track and compile data for philanthropic partnership outcome reporting.

Assist with communication coordination between internal teams and nonprofit partners.

Support maintenance of philanthropic partnership databases and documentation systems.

Operational Support

Maintain organized project files, timelines, and deliverable tracking across multiple concurrent initiatives.

Assist with budget tracking, invoice processing, and expense management under manager supervision.

Support vendor coordination activities including scheduling, communication, and performance tracking.

Help maintain process documentation and contribute to workflow optimization efforts.

Assist with calendar management, meeting coordination, and internal communication support.

Cross-Functional Coordination

Support communication and coordination between Creative, Social, Merchandising, Interior Design, and eCommerce teams.

Help coordinate timeline management and deliverable tracking across multiple departments.

Support Legal team coordination for contract reviews and compliance documentation.

Assist with Finance coordination for budget tracking and vendor management activities.

Measurement & Impact

PR Performance: Accuracy and timeliness in media monitoring.

Philanthropic Impact: Social impact metrics, earned media from charitable initiatives.

Experiential results: event attendance, brand impressions, incremental social engagement, media coverage value.

Operational Excellence: Project delivery timelines, budget adherence, process efficiency improvements and vendor relationship optimization.

Cross-functional Impact: Stakeholder satisfaction and effective collaboration across departments.

Demonstrate the Company’s Core and Growth Values in the performance of all job functions.

Secondary Job Functions

Maintain reliable attendance.

Actively participate in departmental meetings, training and education. Assist with training other employees and providing backup.

Complete other assignments and special projects as requested.

Education Not specified explicitly - available in qualification section.

Job Qualifications

Bachelor's degree in Marketing, Communications, Business Administration, or related field.

Experience

1+ years in marketing coordination, public relations, event planning, or related administrative roles.

Experience with project coordination, administrative support, and multi-tasking in fast-paced environments.

Experience in retail, lifestyle, or consumer brands preferred.

Licenses or Certifications

None

Knowledge, Skills And Abilities

Strong attention to detail

Excellent verbal and written communication skills

Excellent interpersonal skills

Effective time management

Strong organizational skills with attention to detail and ability to manage multiple tasks simultaneously.

Work independently as well as in a team environment

Document management system

Analytical and problem solving skillsMaintain confidentiality

Working knowledge of Continuous Improvement

Handle multiple projects simultaneously within established time constraints

Proficient computer skills, including experience with Microsoft Office Suite, internet (Excel, Word, PowerPoint).

Perform under strong demands in a fast-paced environment

Work professionally with customers and co-workers to efficiently serve our customers, treating both with enthusiasm and respect

Display empathy, understanding and patience with employees and external customers

Respond professionally in situations with difficult employee/vendor/customer issues or inquiries

Ability to work collaboratively in team environments

Seniority level

Entry level

Employment type

Full-time

Job function

Marketing and Sales

Industries: Furniture and Home Furnishings Manufacturing

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