Tata Consultancy Services
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Job Description Group Creative Director, Copywriter – TCS Interactive, Creative (Brand + Experience), reporting to ECD/CCO.
What you'll do Craft & Story
Drive the big organizing idea and the system beneath it: narrative arc, voice, visual language, and extensions into culture.
Craft concepts that show up at the moment of need – persuasive on screen and driving behavior wherever people experience the brand in the world.
Direct treatments, boards, casting POV, editorial rhythm; partner with directors, editors, and finish to protect the idea through delivery.
Use contemporary tools to visualize quickly: boards, ripomatics, lightweight demos, gen‑AI pre‑viz, then decide whether to hand off to professional finishing for craft‑critical work or ship gen‑AI production for short‑form content where speed and iteration matter more than finish.
Design campaign ideas as reusable systems: templates, tone kits, motion grammar, so value compounds over time and successive flights are smarter and cheaper.
Digital & Interactive
Translate the brand platform and underlying technology into interactive systems (web/app/service touchpoints); pair with strategy, product, and engineering to ship.
Insist on interaction craft (motion, accessibility, responsiveness, performance) and measurable outcomes (activation, conversion, retention).
Creative Leadership & Clients
Set the creative standard in partnership with the Chief Creative Officer and build the rituals that make it repeatable.
Act as a trusted partner in senior rooms with concise, powerful storytelling that closes.
Translate creative value across the C‑suite—brand, business, technology—to align senior stakeholders; direct creative teams and lead new‑business pitches decisively.
Team & Operations
Recruit, mentor, and develop CDs/ACDs/Senior Creatives while building diverse teams and inclusive rituals that produce better ideas, faster.
Work with Production and Operations to manage scope and timelines; know when to ship v1 and when to finish for awards.
What you've done
12+ years at agencies or studios that win, with 3+ years leading multiple accounts at the GCD level.
Portfolio of award‑recognized brand campaigns and shipped digital experiences; show ideas that delivered cultural impact or measurable behavior change. If a campaign has done both, you move up to the top of the list for consideration.
Led integrated teams from ideation to final master: brief → platform → film/digital production → optimization.
Proven client‑trust builder and closer in rooms that matter.
You’ve been the most senior creative in the room and owned the outcome. Not just the idea.
You speak strategy and data fluently: brand lift, funnel KPIs, effectiveness – without losing your creative soul.
You’ll Thrive Here If
You’ve worked in categories where legal says "no" 47 times before saying "yes" (finance, healthcare, pharma, generative‑AI).
You’ve shipped digital interactive experiences along with campaigns at scale.
You get energized by teaching, not just directing.
You’ve built a case study from scratch and walked it onto a stage.
Location New York, NY – onsite
Salary Range $208,000–$275,000 a year
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Job Description Group Creative Director, Copywriter – TCS Interactive, Creative (Brand + Experience), reporting to ECD/CCO.
What you'll do Craft & Story
Drive the big organizing idea and the system beneath it: narrative arc, voice, visual language, and extensions into culture.
Craft concepts that show up at the moment of need – persuasive on screen and driving behavior wherever people experience the brand in the world.
Direct treatments, boards, casting POV, editorial rhythm; partner with directors, editors, and finish to protect the idea through delivery.
Use contemporary tools to visualize quickly: boards, ripomatics, lightweight demos, gen‑AI pre‑viz, then decide whether to hand off to professional finishing for craft‑critical work or ship gen‑AI production for short‑form content where speed and iteration matter more than finish.
Design campaign ideas as reusable systems: templates, tone kits, motion grammar, so value compounds over time and successive flights are smarter and cheaper.
Digital & Interactive
Translate the brand platform and underlying technology into interactive systems (web/app/service touchpoints); pair with strategy, product, and engineering to ship.
Insist on interaction craft (motion, accessibility, responsiveness, performance) and measurable outcomes (activation, conversion, retention).
Creative Leadership & Clients
Set the creative standard in partnership with the Chief Creative Officer and build the rituals that make it repeatable.
Act as a trusted partner in senior rooms with concise, powerful storytelling that closes.
Translate creative value across the C‑suite—brand, business, technology—to align senior stakeholders; direct creative teams and lead new‑business pitches decisively.
Team & Operations
Recruit, mentor, and develop CDs/ACDs/Senior Creatives while building diverse teams and inclusive rituals that produce better ideas, faster.
Work with Production and Operations to manage scope and timelines; know when to ship v1 and when to finish for awards.
What you've done
12+ years at agencies or studios that win, with 3+ years leading multiple accounts at the GCD level.
Portfolio of award‑recognized brand campaigns and shipped digital experiences; show ideas that delivered cultural impact or measurable behavior change. If a campaign has done both, you move up to the top of the list for consideration.
Led integrated teams from ideation to final master: brief → platform → film/digital production → optimization.
Proven client‑trust builder and closer in rooms that matter.
You’ve been the most senior creative in the room and owned the outcome. Not just the idea.
You speak strategy and data fluently: brand lift, funnel KPIs, effectiveness – without losing your creative soul.
You’ll Thrive Here If
You’ve worked in categories where legal says "no" 47 times before saying "yes" (finance, healthcare, pharma, generative‑AI).
You’ve shipped digital interactive experiences along with campaigns at scale.
You get energized by teaching, not just directing.
You’ve built a case study from scratch and walked it onto a stage.
Location New York, NY – onsite
Salary Range $208,000–$275,000 a year
#J-18808-Ljbffr