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For Them

Social Media Manager

For Them, New York, New York, us, 10261

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For Them is a black trans‑owned cultural platform that reaches LGBTQ+ communities where they are—primarily through social media. We provide vital information, resources, and connection points for people seeking community, wellness guidance, and authentic representation. Through our digital presence and innovative product offerings, we foster radical self‑expression and create spaces for individuals to embrace their true selves. Our mission is to be a trusted source of support and celebration for the LGBTQ+ community, meeting critical needs for visibility, education, and belonging in the digital landscape.

Role Description This is a part‑time hybrid position for a Social Media Manager/Assistant. You’ll develop and execute social media strategies, create engaging content, and build authentic community connections across platforms.

Responsibilities

Research trending topics and formats

Develop content concepts and scripts

Coordinate content production (filming coordination)

Edit video content

Manage posting schedules across channels

Analyze performance data

Collaborate closely with team members who are compelling on camera but time‑limited, translating their vision into consistent digital presence

Work independently, move quickly from trend identification to execution, and understand how to build brands in the LGBTQ+ creator economy

This role will start at 20 hours per week, paid at $30 per hour. We hope with the right person this will grow into a full‑time position within a year.

Qualifications

Proficiency in social media content creation and short‑form video editing (TikTok, Instagram Reels, YouTube Shorts)

Strong skills in trend identification and content strategy development

Demonstrated experience and success creating content—whether for yourself, on behalf of an influencer, or for a brand

Ability to write scripts and talking points that capture authentic voice

Understanding of analytics tools for measuring social media performance

Efficient project management and administrative planning skills

Ability to engage authentically with LGBTQ+ communities and reflect shared values

Experience commissioning or coordinating content creators is a plus

We strongly encourage applications from candidates from underrepresented backgrounds. Drive, commercial instincts, and hunger for growth matter more to us than traditional credentials—show us your ambition and work ethic through your application. How to Apply Please submit the following:

Resume/CV Experience (Required)

Link to social media accounts you have managed—personal, brand, or professional

For each account: specify your role, key responsibilities, and timeframe of involvement

List all short‑form content platforms you have experience creating for (TikTok, Instagram Reels, YouTube Shorts, etc.)

Identify your strongest platform for driving growth and explain why

+ anything else that's creative and wonderful that you'd like us to see!

Link to 3–10 short‑form content pieces you've created that you're most proud of, and that best demonstrate your skill as a social media manager

For each piece, annotate exactly what you were responsible for (e.g., concept development, scripting, filming, editing, scheduling, all of the above)

Give us insight into why it performed well and why you're proud of it

Tell us learnings you took from it (if there are any!) and if there's anything you'd improve it if you were to go back and do it again.

Case Study (Required) Hypothetical scenario: Kylo Freeman, founder of For Them, has blocked out 30 minutes to film content for you to edit and schedule. You won’t be present to film, so you need to facilitate remotely. He films self‑tapes for acting all the time, is very comfortable in front of the camera, is daring, and has someone who can film for him IRL.

Submit a prep document to remotely facilitate this filming session. Your document should show the trends you’ve identified for him to film, provide clear direction, and maximize limited filming time. Include:

1–3 current trending concepts (sounds, formats, or concepts)

Instructions to facilitate each trend remotely

Explanation for why you think each trend would perform well

Posting strategy: specify which account(s) and(s) each piece should be posted to (you have access to @forthem, @kylofreeman, @autostraddle, @goodboyspod accounts across all platforms, and can use collab posts, reposts, or any other posting strategy)

Submit all materials to em@forthem.com with subject line "{your name} – Social Media Manager application".

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