Medium
Social Producer, TikTok (Complex Shop + Events)
Medium, Los Angeles, California, United States, 90079
Company And Culture
Complex is the definitive platform for global youth culture and music lifestyle, seamlessly integrating cutting‑edge content, commerce and live experiences with unparalleled scale. Through innovative content, Complex tells stories of music, streetwear and style, sports, art and beyond. Its content engages in a dynamic conversation with the audience, reflecting and shaping the zeitgeist of convergence culture. A powerful media juggernaut paired with a curated marketplace, Complex is redefining the way fans interact with their favorite brands and artists and reshaping the future of digital culture and commercep> Why We're Hiring
At Complex, we sit at the crossroads of culture, commerce, and community. This is a unique opportunity to lead the frontline of our TikTok strategy—creating and amplifying content that not only fuels our shop and events, but also drives cultural conversation. Complex is seeking a Social Producer, TikTok to own and grow the day‑to‑day TikTok presence for Complex Shop and Complex’s IRL events (including ComplexCon, Family Style, and other cultural activations). This is a mid‑level role for a hands‑on creator, strategist, and community builder who knows how to speak TikTok’s language, drive cultural relevance, and convert audience attention into measurable brand and commerce impact. The ideal candidate is a social content creator expert that has 3–5+ years of direct TikTok experience for consumer, e‑commerce, or entertainment‑driven brands (e.g. streetwear, sports, music, or lifestyle), and is fluent in both native TikTok content creation and community growth. What You'll Do
Content Creation & Management: Develop and execute a TikTok‑first content calendar for Complex Shop and IRL events. Concept, shoot, & edit native‑style TikTok content (short‑form video, photo, trends, product features, behind‑the‑scenes, etc.). This person knows what is on‑trend and how to create content that resonates with target audiences. Ensure creative output is aligned with Complex’s brand voice and optimized for TikTok culture and algorithms. Influencer & Creator Network: Build and manage a network of on‑air talent that can be featured across content. Handle outreach, negotiation, briefs, and relationship management with talent. Campaign Execution: Partner with merchandising, events, marketing studio, and growth teams to bring product drops and event experiences to life on TikTok. Launch TikTok‑native content tied to commerce, content, and cultural moments. Drive measurable results across awareness, engagement, and conversions. Analytics & Insights: Monitor TikTok analytics and platform trends, making real‑time adjustments to content strategy. Report on performance, learnings, and ROI to marketing leadership. Stay ahead of emerging TikTok features, formats, and best practices. Who You Are
3–5+ years of hands‑on experience managing TikTok content strategy for a consumer‑facing brand, preferably in sports, music, streetwear, or D2C e‑commerce. Proven track record of creating viral or high‑performing TikTok content—comfortable behind and/or in front of the camera. Strong understanding of TikTok trends, editing tools, and content formats. Experience managing TikTok influencer campaigns end‑to‑end (contracting, briefing, approvals, analytics). Data‑driven mindset with the ability to turn insights into actionable improvements. Highly organized, self‑starter with the ability to thrive in a fast‑paced, culturally driven environment. Passion for culture at the intersection of streetwear, fashion, style, sneakers, music, sports, and entertainment. Experience with talent management/talent negotiations is a plus. Willing to work occasional nights and weekends for live coverage of events (including ComplexCon, Family Style, and other cultural activations). Willing to travel 1-2 times a month to cover live events. What We Offer
Best in class health, dental, and vision insurance Healthcare FSA Dependent Care FSA Commuter Benefits FSA Short‑term/long‑term disability and life insurance Paid Parental leave 401k with 4% match Pet Insurance Legal and Identity Theft Plans Vacation time and sick days $95,000 - $100,000 a year The Pay Range, which consists of salary and commission, for this position is listed. Actual pay will vary based on factors including, but not limited to location, experience, and performance. The range listed is just one component of Complex Total Rewards offerings for employees. We're an equal opportunity employer. All applicants will be considered for employment without attention to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran or disability status. The above statements cover what are generally believed to be principal and essential functions of the job. Specific circumstances may allow or require some incumbents assigned to the job to perform a different combination of duties. Complex participates in E-Verify and will provide the federal government with your Form I‑9 information to confirm that you are authorized to work in the U.S. Candidates must be legally authorized to work in the U.S. without the need for visa sponsorship.
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Complex is the definitive platform for global youth culture and music lifestyle, seamlessly integrating cutting‑edge content, commerce and live experiences with unparalleled scale. Through innovative content, Complex tells stories of music, streetwear and style, sports, art and beyond. Its content engages in a dynamic conversation with the audience, reflecting and shaping the zeitgeist of convergence culture. A powerful media juggernaut paired with a curated marketplace, Complex is redefining the way fans interact with their favorite brands and artists and reshaping the future of digital culture and commercep> Why We're Hiring
At Complex, we sit at the crossroads of culture, commerce, and community. This is a unique opportunity to lead the frontline of our TikTok strategy—creating and amplifying content that not only fuels our shop and events, but also drives cultural conversation. Complex is seeking a Social Producer, TikTok to own and grow the day‑to‑day TikTok presence for Complex Shop and Complex’s IRL events (including ComplexCon, Family Style, and other cultural activations). This is a mid‑level role for a hands‑on creator, strategist, and community builder who knows how to speak TikTok’s language, drive cultural relevance, and convert audience attention into measurable brand and commerce impact. The ideal candidate is a social content creator expert that has 3–5+ years of direct TikTok experience for consumer, e‑commerce, or entertainment‑driven brands (e.g. streetwear, sports, music, or lifestyle), and is fluent in both native TikTok content creation and community growth. What You'll Do
Content Creation & Management: Develop and execute a TikTok‑first content calendar for Complex Shop and IRL events. Concept, shoot, & edit native‑style TikTok content (short‑form video, photo, trends, product features, behind‑the‑scenes, etc.). This person knows what is on‑trend and how to create content that resonates with target audiences. Ensure creative output is aligned with Complex’s brand voice and optimized for TikTok culture and algorithms. Influencer & Creator Network: Build and manage a network of on‑air talent that can be featured across content. Handle outreach, negotiation, briefs, and relationship management with talent. Campaign Execution: Partner with merchandising, events, marketing studio, and growth teams to bring product drops and event experiences to life on TikTok. Launch TikTok‑native content tied to commerce, content, and cultural moments. Drive measurable results across awareness, engagement, and conversions. Analytics & Insights: Monitor TikTok analytics and platform trends, making real‑time adjustments to content strategy. Report on performance, learnings, and ROI to marketing leadership. Stay ahead of emerging TikTok features, formats, and best practices. Who You Are
3–5+ years of hands‑on experience managing TikTok content strategy for a consumer‑facing brand, preferably in sports, music, streetwear, or D2C e‑commerce. Proven track record of creating viral or high‑performing TikTok content—comfortable behind and/or in front of the camera. Strong understanding of TikTok trends, editing tools, and content formats. Experience managing TikTok influencer campaigns end‑to‑end (contracting, briefing, approvals, analytics). Data‑driven mindset with the ability to turn insights into actionable improvements. Highly organized, self‑starter with the ability to thrive in a fast‑paced, culturally driven environment. Passion for culture at the intersection of streetwear, fashion, style, sneakers, music, sports, and entertainment. Experience with talent management/talent negotiations is a plus. Willing to work occasional nights and weekends for live coverage of events (including ComplexCon, Family Style, and other cultural activations). Willing to travel 1-2 times a month to cover live events. What We Offer
Best in class health, dental, and vision insurance Healthcare FSA Dependent Care FSA Commuter Benefits FSA Short‑term/long‑term disability and life insurance Paid Parental leave 401k with 4% match Pet Insurance Legal and Identity Theft Plans Vacation time and sick days $95,000 - $100,000 a year The Pay Range, which consists of salary and commission, for this position is listed. Actual pay will vary based on factors including, but not limited to location, experience, and performance. The range listed is just one component of Complex Total Rewards offerings for employees. We're an equal opportunity employer. All applicants will be considered for employment without attention to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran or disability status. The above statements cover what are generally believed to be principal and essential functions of the job. Specific circumstances may allow or require some incumbents assigned to the job to perform a different combination of duties. Complex participates in E-Verify and will provide the federal government with your Form I‑9 information to confirm that you are authorized to work in the U.S. Candidates must be legally authorized to work in the U.S. without the need for visa sponsorship.
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