Dow Jones
Director, Marketing Analytics, Acquisition & Paid Media
Dow Jones, New York, New York, us, 10261
Director, Marketing Analytics - Acquisition and Paid Media
Dow Jones, New York
About Dow Jones Dow Jones is a global leader in business news and information, delivering trusted journalism and data to millions of consumers and organizations across print, digital, mobile, and live events. For over 130 years, our brands—including The Wall Street Journal, Barr's, MarketWatch, Factiva, OPIS, and Dow Jones Risk & Compliance—have been synonymous with authority, accuracy, and insight.
We continue to shape the future of information with advanced data analytics, world‑class journalism, and innovative digital experiences.
About The Role Reporting to the Vice President of Marketing Analytics & Planning, this role leads the Acquisition & Paid Media Analytics function for our consumer brands, including The Wall Street Journal, Barr's, and MarketWatch. You will be the strategic analytics leader partnering with our Performance Marketing and Subscription Strategy teams to maximize marketing efficiency and digital subscription growth. The role would focus heavily on data and insights engine that informs where, how, and why we invest.
You will bring a strong grasp of marketing science, digital analytics, and experimentation to shape our acquisition playbook through evidence‑based recommendations. Working across Marketing, Finance, and Data teams, you'll drive unified measurement frameworks, ROI modeling, and forecasting tools that power smarter, faster decisions at scale.
You Will
Lead Data‑Driven Acquisition Insights
Partner with the Performance Marketing team to translate data into actionable guidance on audience targeting, channel mix, and offer performance.
Deliver insights that enhance media efficiency, optimize funnel conversion, and elevate the overall impact of paid and owned channels.
Build the Measurement & Optimization Framework
Develop and evolve the analytical backbone for acquisition—integrating MMM, attribution, and incrementality testing to understand true media contribution.
Create visibility through advanced dashboards and scorecards linking spend, conversions, and LTV outcomes.
Shape Strategy Through Analytics Partnership
Collaborate with the Subscription Strategy team to inform pricing, offer tests, and acquisition funnel design using quantitative evidence and experimentation results.
Serve as a thought partner to senior marketing leaders, connecting data insights to broader business priorities.
Drive Experimentation and Continuous Improvement
Champion a culture of test‑and‑learn across campaigns and channels.
Design structured experiments to evaluate media, creative, and messaging impact using causal inference and matched‑market methods.
Forecasting & Scenario Planning
Partner with Finance and Marketing leadership to develop forecasts, budget sensitivity models, and ROI simulations to guide quarterly and annual investment planning.
Data Infrastructure & Automation Enablement
Work with Data Engineering and MarTech to ensure reliable data pipelines, tagging infrastructure, and automation of marketing reporting and model refreshes.
Advance dynamic and predictive models for ongoing optimization and pricing intelligence.
Executive Storytelling & Influence
Synthesize complex analytical findings into clear, compelling narratives that shape marketing and investment decisions.
Present insights and recommendations to senior leadership across Marketing, Finance, and the broader organization.
You Have
12+ years of experience in marketing analytics or performance media optimization, ideally in subscription, e‑commerce, or digital consumer businesses.
Proven success in using data to drive acquisition growth and media efficiency across paid, owned, and organic channels.
Strong proficiency in digital analytics platforms (Adobe Analytics, GA4), media measurement tools, and visualization suites (Tableau, Power BI, Looker).
Experience applying media mix modeling (MMM), incrementality testing, and forecasting techniques to inform marketing strategy.
Technical fluency in SQL, Python, or R for data manipulation, modeling, and automation.
Strong grasp of customer segmentation, lifetime value analysis, and funnel optimization.
Exceptional communication skills with the ability to distill complex analyses into clear, actionable recommendations for senior executives.
Benefits
Comprehensive Healthcare Plans
Paid Time Off
Retirement Plans
Comprehensive Medical, Dental and Vision Insurance Plans
Education Benefits
Paid Maternity and Paternity Leave
Family Care Benefits
Commuter Transit Program
Subscription Discounts
Employee Referral Program
Reasonable Accommodation Reasonable accommodation: Dow Jones, Making Careers Newsworthy - We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity or expression, pregnancy, age, national origin, disability status, genetic information, protected veteran status or any other characteristic protected by law. EEO/Disabled/Vets. Dow Jones is committed to providing reasonable accommodation for qualified individuals with disabilities, in our job application and/or interview process. If you need assistance or accommodation in completing your application, due to a disability, email us at talentresourceteam@dowjones.com. Please put "Reasonable Accommodation" in the subject line and provide a brief description of the type of assistance you need. This inbox will not be monitored for application status updates.
Pay Range $155,000 - $195,000
Business Area Dow Jones - Marketing
Job Category Data Analytics/Warehousing & Business Intelligence
Union Status Non‑Union role
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About Dow Jones Dow Jones is a global leader in business news and information, delivering trusted journalism and data to millions of consumers and organizations across print, digital, mobile, and live events. For over 130 years, our brands—including The Wall Street Journal, Barr's, MarketWatch, Factiva, OPIS, and Dow Jones Risk & Compliance—have been synonymous with authority, accuracy, and insight.
We continue to shape the future of information with advanced data analytics, world‑class journalism, and innovative digital experiences.
About The Role Reporting to the Vice President of Marketing Analytics & Planning, this role leads the Acquisition & Paid Media Analytics function for our consumer brands, including The Wall Street Journal, Barr's, and MarketWatch. You will be the strategic analytics leader partnering with our Performance Marketing and Subscription Strategy teams to maximize marketing efficiency and digital subscription growth. The role would focus heavily on data and insights engine that informs where, how, and why we invest.
You will bring a strong grasp of marketing science, digital analytics, and experimentation to shape our acquisition playbook through evidence‑based recommendations. Working across Marketing, Finance, and Data teams, you'll drive unified measurement frameworks, ROI modeling, and forecasting tools that power smarter, faster decisions at scale.
You Will
Lead Data‑Driven Acquisition Insights
Partner with the Performance Marketing team to translate data into actionable guidance on audience targeting, channel mix, and offer performance.
Deliver insights that enhance media efficiency, optimize funnel conversion, and elevate the overall impact of paid and owned channels.
Build the Measurement & Optimization Framework
Develop and evolve the analytical backbone for acquisition—integrating MMM, attribution, and incrementality testing to understand true media contribution.
Create visibility through advanced dashboards and scorecards linking spend, conversions, and LTV outcomes.
Shape Strategy Through Analytics Partnership
Collaborate with the Subscription Strategy team to inform pricing, offer tests, and acquisition funnel design using quantitative evidence and experimentation results.
Serve as a thought partner to senior marketing leaders, connecting data insights to broader business priorities.
Drive Experimentation and Continuous Improvement
Champion a culture of test‑and‑learn across campaigns and channels.
Design structured experiments to evaluate media, creative, and messaging impact using causal inference and matched‑market methods.
Forecasting & Scenario Planning
Partner with Finance and Marketing leadership to develop forecasts, budget sensitivity models, and ROI simulations to guide quarterly and annual investment planning.
Data Infrastructure & Automation Enablement
Work with Data Engineering and MarTech to ensure reliable data pipelines, tagging infrastructure, and automation of marketing reporting and model refreshes.
Advance dynamic and predictive models for ongoing optimization and pricing intelligence.
Executive Storytelling & Influence
Synthesize complex analytical findings into clear, compelling narratives that shape marketing and investment decisions.
Present insights and recommendations to senior leadership across Marketing, Finance, and the broader organization.
You Have
12+ years of experience in marketing analytics or performance media optimization, ideally in subscription, e‑commerce, or digital consumer businesses.
Proven success in using data to drive acquisition growth and media efficiency across paid, owned, and organic channels.
Strong proficiency in digital analytics platforms (Adobe Analytics, GA4), media measurement tools, and visualization suites (Tableau, Power BI, Looker).
Experience applying media mix modeling (MMM), incrementality testing, and forecasting techniques to inform marketing strategy.
Technical fluency in SQL, Python, or R for data manipulation, modeling, and automation.
Strong grasp of customer segmentation, lifetime value analysis, and funnel optimization.
Exceptional communication skills with the ability to distill complex analyses into clear, actionable recommendations for senior executives.
Benefits
Comprehensive Healthcare Plans
Paid Time Off
Retirement Plans
Comprehensive Medical, Dental and Vision Insurance Plans
Education Benefits
Paid Maternity and Paternity Leave
Family Care Benefits
Commuter Transit Program
Subscription Discounts
Employee Referral Program
Reasonable Accommodation Reasonable accommodation: Dow Jones, Making Careers Newsworthy - We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity or expression, pregnancy, age, national origin, disability status, genetic information, protected veteran status or any other characteristic protected by law. EEO/Disabled/Vets. Dow Jones is committed to providing reasonable accommodation for qualified individuals with disabilities, in our job application and/or interview process. If you need assistance or accommodation in completing your application, due to a disability, email us at talentresourceteam@dowjones.com. Please put "Reasonable Accommodation" in the subject line and provide a brief description of the type of assistance you need. This inbox will not be monitored for application status updates.
Pay Range $155,000 - $195,000
Business Area Dow Jones - Marketing
Job Category Data Analytics/Warehousing & Business Intelligence
Union Status Non‑Union role
#J-18808-Ljbffr