The Radical
BE BOLD. BE CREATIVE. BE RADICAL.
Two of Asheville’s most imaginative hospitality concepts are looking for a visionary
Area Marketing Manager
to lead brand storytelling, partnerships, campaigns, and marketing strategy across
The Radical Hotel
and
Zelda Dearest .
The Radical Hotel
– Asheville’s rebellious, maximalist playground. A 70-room boutique hotel on the banks of the French Broad River, The Radical is a love letter to creative misfits everywhere. Think: immersive art installations, bold personality, rooftop parties, and the city’s most spectacle-forward dining and nightlife—including Golden Hour restaurant and a river-view roof‑top bar that doubles as a social scene.
Zelda Dearest
– Asheville’s romantic, indulgent boutique escape. Inspired by the roaring spirit of Zelda Fitzgerald, this elegant, intimate hotel blends nostalgia with modern indulgence. It’s the place for champagne at check‑in, secret courtyard cocktails, and whimsical design details that feel luxurious without losing their charm.
Together, these two hotels form a hospitality portfolio unlike anything else in Asheville—one raw and rebellious, one intimate and poetic.
We need an
Area Marketing Manager
ready to bring them both to life.
WHAT YOU'LL DO You’ll be the strategic and creative engine behind our marketing. Reporting to the Area Director of Sales & Marketing—and partnering closely with corporate marketing and e‑commerce leadership—you will:
Brand + Campaign Leadership
Own the annual marketing and activation calendar for both properties.
Lead weekly/bimonthly marketing meetings: agendas, minutes, actionable takeaways.
Spearhead brand, lifestyle, and social photo shoots; manage visual asset libraries.
Ensure every initiative aligns with brand guidelines and core business objectives.
Identify local partnerships, community events, and creative collaborations.
Creative Development
Build digital and print collateral using Canva, Publisher, ISSUU, etc.
Develop sales materials, menus, email templates, and promotional content.
Email + Digital Marketing
Strategize and execute email marketing campaigns (Mailchimp, Constant Contact).
Support special promotions and monthly hotel offers.
Analytics + Reporting
Track campaign performance, engagement, and ROI across platforms.
Own weekly and monthly reporting—clear KPIs and measurable outcomes.
Public Relations & Influencer Relations
Leverage local press and influencer relationships to drive buzz and earned media.
E-Commerce + SEO
Audit and optimize Google Business Profiles, OTA listings, and vanity websites.
Ensure photos, menus, and listings are always current and compelling.
Work with corporate E‑Commerce team on SEO and digital advertising.
Manage social media for Zelda Dearest
WHAT MAKES YOU A FIT You thrive in creative chaos. You love content, brand storytelling, activations, and the thrill of seeing a campaign light up the right audience. You can speak both
creative
and
analytical , and you take ownership from concept through execution.
You are:
A proactive self-starter
Organized, detail‑obsessed, and deadline driven
Energized by collaboration with operations, PR, F&B, leadership, and creatives
Excited by hospitality, local culture, and trend spotting
Able to translate big ideas into revenue‑driving marketing initiatives
Experience with boutique or lifestyle hotels is a huge plus.
WHY YOU’LL LOVE IT
Two uniquely different, high‑visibility boutique properties to shape and grow
Creative freedom and a leadership team that wants your ideas
Work with a national hospitality group and corporate marketing experts
Access to Asheville’s most dynamic culinary, nightlife, and arts community
This is not a “keep things running” job. It’s a
build it, scale it, own it
job.
Be unforgettable. Be bold. Be Radical. We can’t wait to meet you.
#J-18808-Ljbffr
Two of Asheville’s most imaginative hospitality concepts are looking for a visionary
Area Marketing Manager
to lead brand storytelling, partnerships, campaigns, and marketing strategy across
The Radical Hotel
and
Zelda Dearest .
The Radical Hotel
– Asheville’s rebellious, maximalist playground. A 70-room boutique hotel on the banks of the French Broad River, The Radical is a love letter to creative misfits everywhere. Think: immersive art installations, bold personality, rooftop parties, and the city’s most spectacle-forward dining and nightlife—including Golden Hour restaurant and a river-view roof‑top bar that doubles as a social scene.
Zelda Dearest
– Asheville’s romantic, indulgent boutique escape. Inspired by the roaring spirit of Zelda Fitzgerald, this elegant, intimate hotel blends nostalgia with modern indulgence. It’s the place for champagne at check‑in, secret courtyard cocktails, and whimsical design details that feel luxurious without losing their charm.
Together, these two hotels form a hospitality portfolio unlike anything else in Asheville—one raw and rebellious, one intimate and poetic.
We need an
Area Marketing Manager
ready to bring them both to life.
WHAT YOU'LL DO You’ll be the strategic and creative engine behind our marketing. Reporting to the Area Director of Sales & Marketing—and partnering closely with corporate marketing and e‑commerce leadership—you will:
Brand + Campaign Leadership
Own the annual marketing and activation calendar for both properties.
Lead weekly/bimonthly marketing meetings: agendas, minutes, actionable takeaways.
Spearhead brand, lifestyle, and social photo shoots; manage visual asset libraries.
Ensure every initiative aligns with brand guidelines and core business objectives.
Identify local partnerships, community events, and creative collaborations.
Creative Development
Build digital and print collateral using Canva, Publisher, ISSUU, etc.
Develop sales materials, menus, email templates, and promotional content.
Email + Digital Marketing
Strategize and execute email marketing campaigns (Mailchimp, Constant Contact).
Support special promotions and monthly hotel offers.
Analytics + Reporting
Track campaign performance, engagement, and ROI across platforms.
Own weekly and monthly reporting—clear KPIs and measurable outcomes.
Public Relations & Influencer Relations
Leverage local press and influencer relationships to drive buzz and earned media.
E-Commerce + SEO
Audit and optimize Google Business Profiles, OTA listings, and vanity websites.
Ensure photos, menus, and listings are always current and compelling.
Work with corporate E‑Commerce team on SEO and digital advertising.
Manage social media for Zelda Dearest
WHAT MAKES YOU A FIT You thrive in creative chaos. You love content, brand storytelling, activations, and the thrill of seeing a campaign light up the right audience. You can speak both
creative
and
analytical , and you take ownership from concept through execution.
You are:
A proactive self-starter
Organized, detail‑obsessed, and deadline driven
Energized by collaboration with operations, PR, F&B, leadership, and creatives
Excited by hospitality, local culture, and trend spotting
Able to translate big ideas into revenue‑driving marketing initiatives
Experience with boutique or lifestyle hotels is a huge plus.
WHY YOU’LL LOVE IT
Two uniquely different, high‑visibility boutique properties to shape and grow
Creative freedom and a leadership team that wants your ideas
Work with a national hospitality group and corporate marketing experts
Access to Asheville’s most dynamic culinary, nightlife, and arts community
This is not a “keep things running” job. It’s a
build it, scale it, own it
job.
Be unforgettable. Be bold. Be Radical. We can’t wait to meet you.
#J-18808-Ljbffr