Emerald
Emerald is seeking a dynamic and results-oriented VP, Audience Development to lead the growth strategy for our diverse portfolio of event and content brands. This senior leadership role requires a strategic thinker passionate about building, engaging, and retaining audiences. You will be the central force driving our audience acquisition and engagement engine, overseeing a multi‑channel strategy designed for significant and measurable growth.
Base pay range $150,000.00/yr - $175,000.00/yr
Responsibilities
Management of Functional Pods: Oversee specialized teams responsible for the execution of Emerald’s brand marketing audience strategy.
First‑Party Data Management: Oversee collection, integration, and activation of first‑party audience data across events, media, and digital channels to drive acquisition, retention, and monetization strategies.
Audience Optimization: Lead our audience and first‑party data search‑engine and answer‑engine optimization initiatives to capture intent and capitalize on organic traffic by creating unknown‑to‑known journeys. Keep up to date on rapid developments in this space.
Organic Social: Implement our organic social media strategy, transforming our channels into key sources of audience engagement and acquisition.
Performance Marketing: Responsible for attribution tracking, accountability, data measurement, and budgeting across multi‑channel performance media.
Qualifications
8–12+ years of progressive leadership experience in audience development, growth marketing, or a related field.
A proven track record of significant audience growth with demonstrable wins in both SEO and Email.
Direct experience managing large‑scale performance media budgets across multiple channels.
Deep expertise with marketing automation and CRM platforms (e.g., HubSpot, Marketo).
Mastery of the modern analytics stack, including GA4, BI tools (PowerBI) and Customer Data Platforms (CDPs).
Extensive experience designing and executing marketing experiments, including A/B testing and incrementality studies.
Strong understanding of data privacy regulations and best practices for compliant data collection and usage.
Exceptional leadership skills with a history of building, mentoring, and inspiring high‑performing teams.
Preferred Qualifications
Experience in both B2B and B2C marketing environments.
Background in events, agency, media, or publishing industries.
Hands‑on experience with BI report.
About Emerald ald Holding, Inc. (NYSE: EEX) is the largest U.S.-based B2B event organizer, empowering businesses to succeed year‑round by expanding meaningful connections, developing influential content, and delivering powerful commerce‑driven solutions. As the owner and operator of a curated portfolio of B2B events spanning trade shows, conferences, B2C showcases and a scaled hosted buyer platform, Emerald delivers dynamic solutions across leading industries through its robust content and e‑commerce marketplace. Emerald is a trusted partner for its thousands of customers, predominantly small and medium‑size businesses, playing a pivotal role in driving year‑round commerce through streamlined buying, selling, and networking opportunities.
Compensation & Benefits Target Compensation: $150,000-175,000 (bonus eligible) We offer a competitive benefits package designed to strengthen employees’ physical and mental health, including unlimited vacation for exempt employees, 401(k) plan with a company match, medical/dental/vision coverage, parental and caregiver leave, dependent, commuter, FSA benefits, professional development programs, and mental wellness tools such as weekly guided meditation programs. If you need accommodation in our application process or have questions about our posted salary range, please email our Talent Acquisition team at Careers@Emerald.com.
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Base pay range $150,000.00/yr - $175,000.00/yr
Responsibilities
Management of Functional Pods: Oversee specialized teams responsible for the execution of Emerald’s brand marketing audience strategy.
First‑Party Data Management: Oversee collection, integration, and activation of first‑party audience data across events, media, and digital channels to drive acquisition, retention, and monetization strategies.
Audience Optimization: Lead our audience and first‑party data search‑engine and answer‑engine optimization initiatives to capture intent and capitalize on organic traffic by creating unknown‑to‑known journeys. Keep up to date on rapid developments in this space.
Organic Social: Implement our organic social media strategy, transforming our channels into key sources of audience engagement and acquisition.
Performance Marketing: Responsible for attribution tracking, accountability, data measurement, and budgeting across multi‑channel performance media.
Qualifications
8–12+ years of progressive leadership experience in audience development, growth marketing, or a related field.
A proven track record of significant audience growth with demonstrable wins in both SEO and Email.
Direct experience managing large‑scale performance media budgets across multiple channels.
Deep expertise with marketing automation and CRM platforms (e.g., HubSpot, Marketo).
Mastery of the modern analytics stack, including GA4, BI tools (PowerBI) and Customer Data Platforms (CDPs).
Extensive experience designing and executing marketing experiments, including A/B testing and incrementality studies.
Strong understanding of data privacy regulations and best practices for compliant data collection and usage.
Exceptional leadership skills with a history of building, mentoring, and inspiring high‑performing teams.
Preferred Qualifications
Experience in both B2B and B2C marketing environments.
Background in events, agency, media, or publishing industries.
Hands‑on experience with BI report.
About Emerald ald Holding, Inc. (NYSE: EEX) is the largest U.S.-based B2B event organizer, empowering businesses to succeed year‑round by expanding meaningful connections, developing influential content, and delivering powerful commerce‑driven solutions. As the owner and operator of a curated portfolio of B2B events spanning trade shows, conferences, B2C showcases and a scaled hosted buyer platform, Emerald delivers dynamic solutions across leading industries through its robust content and e‑commerce marketplace. Emerald is a trusted partner for its thousands of customers, predominantly small and medium‑size businesses, playing a pivotal role in driving year‑round commerce through streamlined buying, selling, and networking opportunities.
Compensation & Benefits Target Compensation: $150,000-175,000 (bonus eligible) We offer a competitive benefits package designed to strengthen employees’ physical and mental health, including unlimited vacation for exempt employees, 401(k) plan with a company match, medical/dental/vision coverage, parental and caregiver leave, dependent, commuter, FSA benefits, professional development programs, and mental wellness tools such as weekly guided meditation programs. If you need accommodation in our application process or have questions about our posted salary range, please email our Talent Acquisition team at Careers@Emerald.com.
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