Persistent Systems
Senior Manager – Brand Salience & Events
Persistent Systems, Trenton, New Jersey, United States
Senior Manager – Brand Salience & Events
About Position:
Role: Senior Manager – Brand Salience & Events
Experience: 8+ Years
Job Type: Full Time Employment
What You'll Do:
The Senior Manager – Brand Salience & Events will lead the strategy, planning, and execution of Persistent’s global brand visibility and event programs — spanning in-person, hybrid, and digital formats.
This role blends creativity, strategic thinking, and flawless execution to increase Persistent’s brand salience across multiple visibility channels, including industry events, thought-leadership platforms, digital experiences, CSR activations, and selective sports marketing partnerships.
You will own a global events calendar, develop flagship experiences, and work cross-functionally to ensure the brand shows up powerfully and consistently in every market and moment that matters.
Key Responsibilities: 1. Brand Salience & Opportunity-to-See (OTS)
Define and execute the brand salience strategy to drive measurable increases in OTS across key markets and audiences.
Build and manage an integrated visibility plan spanning global industry events, sponsorships, CSR programs, partnerships, digital experiences, and select sports marketing associations.
Identify high-impact moments for brand visibility — including conferences, summits, trade shows, and community engagements.
Collaborate with global and regional teams to ensure visibility efforts align with brand, campaign, and go-to-market priorities.
Partner with digital, PR, and social media teams to amplify event and sponsorship presence across owned and earned channels.
Lead the end-to-end planning and execution of Persistent-owned, sponsored, and partner-hosted events, ensuring a consistent brand experience.
Manage in-person, hybrid, and digital events — from concept and content design to logistics, production, and analytics.
Create immersive experiences that reflect Persistent’s brand promise, innovation culture, and customer-centric ethos.
Ensure every activation contributes to measurable outcomes such as brand impressions, share of voice, and lead influence.
Oversee agency and vendor relationships, budgets, and event governance frameworks.
3. Visibility Channels (Including Sports Marketing & CSR Initiatives)
Expand Persistent’s visibility ecosystem through diverse channels that increase brand reach and relevance.
Support and amplify CSR initiatives and Persistent Foundation programs — integrating community impact stories and volunteer events into the broader brand and event narrative.
Identify and activate select sports marketing opportunities — such as sponsorships, athlete associations, or community sports programs — that align with Persistent’s values of performance, teamwork, and innovation.
Integrate CSR and sports activations within the broader brand marketing calendar for consistent storytelling and audience engagement.
Explore additional awareness-building platforms such as analyst summits, awards, innovation showcases, and ecosystem collaborations that reinforce brand credibility and purpose.
4. Measurement & Optimization
Define a unified measurement framework for OTS and ROI, including reach, impressions, engagement, brand lift, and lead contribution.
Conduct post-event and post-sponsorship evaluations to extract insights and drive continuous improvement.
Report performance to senior leadership with data-backed recommendations for visibility optimization.
5. Cross-Functional Collaboration
Partner with Global Brand, Communications, Demand Generation, and Partner Marketing teams to ensure unified storytelling across touchpoints.
Collaborate with CSR and Persistent Foundation teams to align community engagement and purpose-driven initiatives with brand positioning.
Work with sales and delivery leadership to prioritize events and sponsorships that strengthen customer and partner relationships.
Coordinate with regional marketing teams to ensure consistent execution and knowledge sharing across geographies.
Qualifications & Experience
Bachelor’s degree in Marketing, Communications, or Business (MBA preferred).
8+ years of experience in brand marketing, event management, or experiential marketing, ideally within technology, consulting, or enterprise sectors.
Proven ability to manage large-scale, multi-format events with measurable business and brand outcomes.
Experience leveraging sponsorships, CSR initiatives, or sports marketing as part of an integrated brand visibility strategy.
Strong project management, vendor negotiation, and budgeting capabilities.
Exceptional communication and presentation skills; adept at engaging senior stakeholders and partners.
Data-driven mindset with ability to interpret insights into actionable brand visibility improvements.
Willingness to travel (domestic and international as required).
Preferred Skills
Experience with major global technology events (AWS re:Invent, CES, MWC, Dreamforce, etc.).
Familiarity with digital and hybrid event platforms (Cvent, Splash, On24).
Understanding of sponsorship activation, CSR storytelling, and OTS measurement tools.
Ability to thrive in a fast-paced, matrixed environment with multiple global stakeholders.
Competitive salary and benefits package
Culture focused on talent development with quarterly promotion cycles and company-sponsored higher education and certifications
Opportunity to work with cutting-edge technologies
Employee engagement initiatives such as project parties, flexible work hours, and Long Service awards
Insurance coverage: group term life, personal accident, and Mediclaim hospitalization for self, spouse, two children, and parents
Values-Driven, People-Centric & Inclusive Work Environment: Persistent Ltd. is dedicated to fostering diversity and inclusion in the workplace. We invite applications from all qualified individuals, including those with disabilities, and regardless of gender or gender preference. We welcome diverse candidates from all backgrounds.
We support hybrid work and flexible hours to fit diverse lifestyles.
Our office is accessibility-friendly, with ergonomic setups and assistive technologies to support employees with physical disabilities.
If you are a person with disabilities and have specific requirements, please inform us during the application process or at any time during your employment
Let’s unleash your full potential at Persistent - persistent.com/careers Persistent is an Equal Opportunity Employer and prohibits discrimination and harassment of any kind.
#J-18808-Ljbffr
Role: Senior Manager – Brand Salience & Events
Experience: 8+ Years
Job Type: Full Time Employment
What You'll Do:
The Senior Manager – Brand Salience & Events will lead the strategy, planning, and execution of Persistent’s global brand visibility and event programs — spanning in-person, hybrid, and digital formats.
This role blends creativity, strategic thinking, and flawless execution to increase Persistent’s brand salience across multiple visibility channels, including industry events, thought-leadership platforms, digital experiences, CSR activations, and selective sports marketing partnerships.
You will own a global events calendar, develop flagship experiences, and work cross-functionally to ensure the brand shows up powerfully and consistently in every market and moment that matters.
Key Responsibilities: 1. Brand Salience & Opportunity-to-See (OTS)
Define and execute the brand salience strategy to drive measurable increases in OTS across key markets and audiences.
Build and manage an integrated visibility plan spanning global industry events, sponsorships, CSR programs, partnerships, digital experiences, and select sports marketing associations.
Identify high-impact moments for brand visibility — including conferences, summits, trade shows, and community engagements.
Collaborate with global and regional teams to ensure visibility efforts align with brand, campaign, and go-to-market priorities.
Partner with digital, PR, and social media teams to amplify event and sponsorship presence across owned and earned channels.
Lead the end-to-end planning and execution of Persistent-owned, sponsored, and partner-hosted events, ensuring a consistent brand experience.
Manage in-person, hybrid, and digital events — from concept and content design to logistics, production, and analytics.
Create immersive experiences that reflect Persistent’s brand promise, innovation culture, and customer-centric ethos.
Ensure every activation contributes to measurable outcomes such as brand impressions, share of voice, and lead influence.
Oversee agency and vendor relationships, budgets, and event governance frameworks.
3. Visibility Channels (Including Sports Marketing & CSR Initiatives)
Expand Persistent’s visibility ecosystem through diverse channels that increase brand reach and relevance.
Support and amplify CSR initiatives and Persistent Foundation programs — integrating community impact stories and volunteer events into the broader brand and event narrative.
Identify and activate select sports marketing opportunities — such as sponsorships, athlete associations, or community sports programs — that align with Persistent’s values of performance, teamwork, and innovation.
Integrate CSR and sports activations within the broader brand marketing calendar for consistent storytelling and audience engagement.
Explore additional awareness-building platforms such as analyst summits, awards, innovation showcases, and ecosystem collaborations that reinforce brand credibility and purpose.
4. Measurement & Optimization
Define a unified measurement framework for OTS and ROI, including reach, impressions, engagement, brand lift, and lead contribution.
Conduct post-event and post-sponsorship evaluations to extract insights and drive continuous improvement.
Report performance to senior leadership with data-backed recommendations for visibility optimization.
5. Cross-Functional Collaboration
Partner with Global Brand, Communications, Demand Generation, and Partner Marketing teams to ensure unified storytelling across touchpoints.
Collaborate with CSR and Persistent Foundation teams to align community engagement and purpose-driven initiatives with brand positioning.
Work with sales and delivery leadership to prioritize events and sponsorships that strengthen customer and partner relationships.
Coordinate with regional marketing teams to ensure consistent execution and knowledge sharing across geographies.
Qualifications & Experience
Bachelor’s degree in Marketing, Communications, or Business (MBA preferred).
8+ years of experience in brand marketing, event management, or experiential marketing, ideally within technology, consulting, or enterprise sectors.
Proven ability to manage large-scale, multi-format events with measurable business and brand outcomes.
Experience leveraging sponsorships, CSR initiatives, or sports marketing as part of an integrated brand visibility strategy.
Strong project management, vendor negotiation, and budgeting capabilities.
Exceptional communication and presentation skills; adept at engaging senior stakeholders and partners.
Data-driven mindset with ability to interpret insights into actionable brand visibility improvements.
Willingness to travel (domestic and international as required).
Preferred Skills
Experience with major global technology events (AWS re:Invent, CES, MWC, Dreamforce, etc.).
Familiarity with digital and hybrid event platforms (Cvent, Splash, On24).
Understanding of sponsorship activation, CSR storytelling, and OTS measurement tools.
Ability to thrive in a fast-paced, matrixed environment with multiple global stakeholders.
Competitive salary and benefits package
Culture focused on talent development with quarterly promotion cycles and company-sponsored higher education and certifications
Opportunity to work with cutting-edge technologies
Employee engagement initiatives such as project parties, flexible work hours, and Long Service awards
Insurance coverage: group term life, personal accident, and Mediclaim hospitalization for self, spouse, two children, and parents
Values-Driven, People-Centric & Inclusive Work Environment: Persistent Ltd. is dedicated to fostering diversity and inclusion in the workplace. We invite applications from all qualified individuals, including those with disabilities, and regardless of gender or gender preference. We welcome diverse candidates from all backgrounds.
We support hybrid work and flexible hours to fit diverse lifestyles.
Our office is accessibility-friendly, with ergonomic setups and assistive technologies to support employees with physical disabilities.
If you are a person with disabilities and have specific requirements, please inform us during the application process or at any time during your employment
Let’s unleash your full potential at Persistent - persistent.com/careers Persistent is an Equal Opportunity Employer and prohibits discrimination and harassment of any kind.
#J-18808-Ljbffr