Boot Barn
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Assistant Store Manager
role at
Boot Barn
Boot Barn is where community comes first. We thrive on togetherness, collaboration, and belonging. We build each other up, listen intently, and implement out-of-the-box ideas. We celebrate new innovations, congratulate one another’s achievements, and most importantly support each other. At Boot Barn, we work together to make a positive impact on the world around us and consider ourselves “Partners.” With the values of the West guiding us, Boot Barn celebrates heritage, welcomes all, and values each unique partner within our community.
Essential Duties and Responsibilities
Lead partners to foster a service & selling culture and exceed overall expectations to build long‑standing customer relationships.
Review goals with partners, providing consistent and timely coaching, actionable feedback, and recognition of excellence. Lead by example, being present on the sales floor during peak business hours.
Implement and maintain an environment of continuous learning and assist with partner training plans to improve store performance across operational and merchandising areas. Develop individual team members to meet various career goals within the company.
Collaborate with the Store Manager to adapt to changing business needs and procedures; adjust store schedule as needed, implement operational directives, train staff on new policies, and communicate with District, Region, and Store Support Center partners as needed.
Assess and communicate localized customer needs to the Store Manager.
Plan and execute successful volume‑driving events that involve outreach to the local community/market.
Lead and coach associates in building customer engagement through the Boot Barn Credit Card and B Rewarded Loyalty Programs. Provide accountability for achieving individual and team goals.
Ensure appropriate merchandise stock levels, merchandise adjacencies and presentations, and sign‑ups to meet customer needs while adhering to all company visual presentation guidelines.
Maintain markdown compliance and execution. Ensure product receipts are processed accurately and in a timely manner.
Partner with the Store Manager on inventory shrink plans and act as key driver of this strategy with the store team.
Maintain personal knowledge across all product categories (western boots, work boots, denim, hats, and add‑ons) and coach and train partners in these areas.
Complete all opening and closing procedures to company standards and comply with the company’s Time and Attendance policy and procedures.
Adhere to all local, federal and state laws in addition to company policies, procedures, and practices.
Possess well‑developed business acumen and understand all aspects of the store’s operations.
Demonstrate a high degree of professionalism in communication, attitude, teamwork with customers, team members, corporate partners, and vendors. Additionally, demonstrate a high level of quality work, attendance and appearance.
Perform additional duties as assigned by the District Manager or Store Support Center partners.
Seniority Level Mid‑Senior level
Employment Type Full‑time
Job Function Sales and Business Development
Industries Retail
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Assistant Store Manager
role at
Boot Barn
Boot Barn is where community comes first. We thrive on togetherness, collaboration, and belonging. We build each other up, listen intently, and implement out-of-the-box ideas. We celebrate new innovations, congratulate one another’s achievements, and most importantly support each other. At Boot Barn, we work together to make a positive impact on the world around us and consider ourselves “Partners.” With the values of the West guiding us, Boot Barn celebrates heritage, welcomes all, and values each unique partner within our community.
Essential Duties and Responsibilities
Lead partners to foster a service & selling culture and exceed overall expectations to build long‑standing customer relationships.
Review goals with partners, providing consistent and timely coaching, actionable feedback, and recognition of excellence. Lead by example, being present on the sales floor during peak business hours.
Implement and maintain an environment of continuous learning and assist with partner training plans to improve store performance across operational and merchandising areas. Develop individual team members to meet various career goals within the company.
Collaborate with the Store Manager to adapt to changing business needs and procedures; adjust store schedule as needed, implement operational directives, train staff on new policies, and communicate with District, Region, and Store Support Center partners as needed.
Assess and communicate localized customer needs to the Store Manager.
Plan and execute successful volume‑driving events that involve outreach to the local community/market.
Lead and coach associates in building customer engagement through the Boot Barn Credit Card and B Rewarded Loyalty Programs. Provide accountability for achieving individual and team goals.
Ensure appropriate merchandise stock levels, merchandise adjacencies and presentations, and sign‑ups to meet customer needs while adhering to all company visual presentation guidelines.
Maintain markdown compliance and execution. Ensure product receipts are processed accurately and in a timely manner.
Partner with the Store Manager on inventory shrink plans and act as key driver of this strategy with the store team.
Maintain personal knowledge across all product categories (western boots, work boots, denim, hats, and add‑ons) and coach and train partners in these areas.
Complete all opening and closing procedures to company standards and comply with the company’s Time and Attendance policy and procedures.
Adhere to all local, federal and state laws in addition to company policies, procedures, and practices.
Possess well‑developed business acumen and understand all aspects of the store’s operations.
Demonstrate a high degree of professionalism in communication, attitude, teamwork with customers, team members, corporate partners, and vendors. Additionally, demonstrate a high level of quality work, attendance and appearance.
Perform additional duties as assigned by the District Manager or Store Support Center partners.
Seniority Level Mid‑Senior level
Employment Type Full‑time
Job Function Sales and Business Development
Industries Retail
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