Keller Postman
Purpose
We’re looking for an analytical, results-driven
Paid Search Manager
with deep experience in
performance marketing
and
high-value lead generation . This person will own paid search strategy, execution, and performance across multiple brands and DMAs; balancing hands‑on account management with oversight of
two external paid search agencies .
The ideal candidate understands not only how to optimize the accounts, but how those metrics ladder up to meaningful business outcomes (qualified intakes but ultimately signed clients). Experience with
Local Services Ads (LSA)
is required, along with a strong understanding of how search, LSA, and paid social interplay within a multi‑channel performance ecosystem.
This is a full‑time, in‑person position in our Chicago office working a hybrid schedule of 3 days per week in the office and 2 days remote per week. The compensation for the position, depending on experience, is an annual base salary of $90,000 to $120,000 per year, plus a year‑end discretionary bonus and benefits.
Key Responsibilities
Own end‑to‑end paid search strategy across Google Ads, LSAs and Bing Ads for multiple brands and markets
Build, monitor, and optimize campaigns to achieve lead volume, cost‑per‑lead, and signed‑case efficiency goals
Leverage keyword, audience, and creative testing frameworks to improve quality and conversion performance
Develop and maintain robust negative keyword lists and segmentation strategies across brands
Manage and optimize Local Services Ads (LSAs) – including profile health, dispute management, and budget pacing
Agency Management
Oversee two paid search agencies; hold them accountable to performance goals, testing cadence, and spend efficiency
Audit campaigns regularly to ensure strategic alignment and technical excellence (bidding, ad copy, extensions, tracking)
Facilitate weekly performance reviews and quarterly business reviews with agency partners
Consolidate insights across agencies into unified dashboards and performance reports
Collaborate with analytics, BI, and marketing teams to align attribution, tracking, and offline conversion imports
Partner with the creative team to develop ad copy and landing page variants optimized for lead quality
Contribute to budgeting, forecasting, and media‑mix planning across DMAs and practice areas
Identify and implement automation or AI‑driven bidding solutions that improve performance consistency
Qualifications
5+ years of experience in Paid Search or Performance Marketing (agency or in‑house)
Proven success managing
high‑value lead gen
campaigns (legal, financial, healthcare, or other high‑CPL verticals preferred)
Expert‑level proficiency in
Google Ads ,
Bing Ads , and
Local Services Ads
Deep familiarity with tracking, attribution, and CRM integrations (GA4, CallRail, Salesforce, HubSpot, or similar)
Strong analytical and Excel/Sheets skills; experience with
Sigma ,
Looker , or other BI tools a plus
Exceptional communication and vendor‑management skills
Google Ads and/or Bing Ads certifications strongly preferred
What Success in the Role Looks Like
Continuous improvement in cost‑per‑lead and signed‑client efficiency
Clear accountability and transparency in agency performance
Well‑documented testing and optimization roadmap with measurable outcomes
Integration of offline and downstream metrics into paid search optimization
Keller Postman is an Equal Opportunity Employer. For California Applicants, please find our CRPA information here.
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Paid Search Manager
with deep experience in
performance marketing
and
high-value lead generation . This person will own paid search strategy, execution, and performance across multiple brands and DMAs; balancing hands‑on account management with oversight of
two external paid search agencies .
The ideal candidate understands not only how to optimize the accounts, but how those metrics ladder up to meaningful business outcomes (qualified intakes but ultimately signed clients). Experience with
Local Services Ads (LSA)
is required, along with a strong understanding of how search, LSA, and paid social interplay within a multi‑channel performance ecosystem.
This is a full‑time, in‑person position in our Chicago office working a hybrid schedule of 3 days per week in the office and 2 days remote per week. The compensation for the position, depending on experience, is an annual base salary of $90,000 to $120,000 per year, plus a year‑end discretionary bonus and benefits.
Key Responsibilities
Own end‑to‑end paid search strategy across Google Ads, LSAs and Bing Ads for multiple brands and markets
Build, monitor, and optimize campaigns to achieve lead volume, cost‑per‑lead, and signed‑case efficiency goals
Leverage keyword, audience, and creative testing frameworks to improve quality and conversion performance
Develop and maintain robust negative keyword lists and segmentation strategies across brands
Manage and optimize Local Services Ads (LSAs) – including profile health, dispute management, and budget pacing
Agency Management
Oversee two paid search agencies; hold them accountable to performance goals, testing cadence, and spend efficiency
Audit campaigns regularly to ensure strategic alignment and technical excellence (bidding, ad copy, extensions, tracking)
Facilitate weekly performance reviews and quarterly business reviews with agency partners
Consolidate insights across agencies into unified dashboards and performance reports
Collaborate with analytics, BI, and marketing teams to align attribution, tracking, and offline conversion imports
Partner with the creative team to develop ad copy and landing page variants optimized for lead quality
Contribute to budgeting, forecasting, and media‑mix planning across DMAs and practice areas
Identify and implement automation or AI‑driven bidding solutions that improve performance consistency
Qualifications
5+ years of experience in Paid Search or Performance Marketing (agency or in‑house)
Proven success managing
high‑value lead gen
campaigns (legal, financial, healthcare, or other high‑CPL verticals preferred)
Expert‑level proficiency in
Google Ads ,
Bing Ads , and
Local Services Ads
Deep familiarity with tracking, attribution, and CRM integrations (GA4, CallRail, Salesforce, HubSpot, or similar)
Strong analytical and Excel/Sheets skills; experience with
Sigma ,
Looker , or other BI tools a plus
Exceptional communication and vendor‑management skills
Google Ads and/or Bing Ads certifications strongly preferred
What Success in the Role Looks Like
Continuous improvement in cost‑per‑lead and signed‑client efficiency
Clear accountability and transparency in agency performance
Well‑documented testing and optimization roadmap with measurable outcomes
Integration of offline and downstream metrics into paid search optimization
Keller Postman is an Equal Opportunity Employer. For California Applicants, please find our CRPA information here.
#J-18808-Ljbffr