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Mammoth Brands

VP, Global Head of DTC

Mammoth Brands, New York, New York, us, 10261

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VP, Global Head of DTC

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Mammoth Brands

Mammoth Brands (formerly Harry’s Inc.) is the modern consumer packaged goods company behind brands Harry’s, Flamingo, Lume, and Mando. The company builds brands, founders, and talent around unmet needs, creating products that are better than what already exists. With a mission to “Create Things People Like More,” Mammoth Brands focuses on product experience, company culture, and community impact, having donated over $20 million to nonprofit partners.

About The Team The Global Digital Commerce organization shapes the vision, growth, and execution of all digital businesses across

Harry’s, Flamingo, Mando, and Lume . The team intersects brand, customer, innovation, and technology, owns end‑to‑end customer experience, and manages the P&L across multiple DTC businesses.

About The Role We’re seeking a seasoned e‑commerce/DTC executive to serve as

VP, Head of Global DTC , overseeing our flagship brands throughout the United States and globally. This leader will set strategy, inspire a global team across UX, marketing, engineering, supply chain, and customer service, and be accountable for business results across all four brands.

What You Will Accomplish

Define the Multi‑Brand DTC Strategy: Build and execute a global strategy that scales DTC across all brands while respecting their unique positioning.

Deliver Across Portfolios: Own KPIs for all brand DTC channels and align strategies with broader omnichannel goals.

Lead & Develop Senior Leaders: Manage the Heads of DTC for each brand, fostering leadership and talent development across teams.

Balance Global Scale & Local Relevance: Leverage shared platforms (e.g., Shopify ecosystem) while empowering localized innovation.

Champion Omnichannel Consistency: Partner with retail and wholesale leaders to ensure digital aligns with offline touchpoints, pricing, and promotions.

Elevate the Customer Experience: Ensure every digital experience—from site navigation to checkout to post‑purchase—delights customers, improves NPS, and deepens loyalty.

Customer Service Excellence: Cultivate the entire customer journey, build best practices, and leverage data and AI to inform broader strategy.

Drive Innovation: Introduce new capabilities such as GenAI, personalization, unique marketing flows, and explore new business models (subscriptions, bundling, trial flows).

Speak for Digital at the Table: Represent digital priorities with leadership, partners, and stakeholders, ensuring digital commerce is central to the company’s value proposition.

This Should Describe You

15+ years of leadership experience in DTC, global digital commerce, and digital strategy.

Track record of scaling multi‑brand or portfolio digital businesses with P&L ownership.

Strong people leader with experience developing leaders and large global teams.

Expertise balancing brand differentiation with enterprise‑wide scale and efficiency.

Customer‑obsessed with the ability to translate needs into actionable strategies.

Excellent communicator and influencer, capable of aligning stakeholders.

Analytically fluent, comfortable with data, and able to root‑cause and synthesize insights.

Deep expertise in end‑to‑end DTC within an omnichannel portfolio, driving revenue, margin, and growth.

Experienced with digital platforms, e‑commerce tech stacks, and modern UX/product practices.

Visionary strategist who can set global direction while staying execution‑focused.

Global mindset with experience building strategies spanning multiple geographies.

Here Is Who You Will Work With

Reporting to the Chief Digital Officer.

Direct reports: Product Management, Engagement/Retention/Email Marketing, UX/UI Design, and Customer Experience (CX) for all four brands.

Dotted‑line partners: Performance Marketing, Engineering, Supply Chain/Distribution, Brand Management, Brand Marketing, Product Innovation, Finance, Retail/Wholesale, and Legal.

Benefits include free office snacks, bagels on Wednesdays, lunch on Thursdays, fully stocked kitchens, and the opportunity to meet without Zoom.

Benefits And Perks

Medical, dental, and vision coverage

401k match

Equity in Mammoth Brands

Flexible time off and working hours

Wellness and learning & development stipends

4‑week sabbatical after 5 years, 6 weeks after 10 years, 8 weeks after 15 years

20 fully paid weeks off for parents who give birth; 16 weeks for all other paths to parenthood

Virtual and in‑person events, team building, and rooftop parties

Free products from all brands

We can’t quantify all of the intangible things we think you’ll love about working at Mammoth Brands, but our salary ranges are competitive and we offer a comprehensive rewards package.

Mammoth Brands is an Equal Opportunity Employer Mammoth Brands is committed to bringing together individuals from different backgrounds and perspectives. We strive to create an inclusive environment where everyone can thrive, feel a sense of belonging, and do great work together. Our commitment to equal employment and advancement opportunities extends to all job levels, without regard to race, color, creed, national origin, religion, sex, pregnancy, parental status, age, disability, genetic information, citizenship, veteran status, gender identity, sexual orientation, marital status, political affiliation, military service, or any other protected status per federal, state, and local laws.

EEOC Compliance We respect the laws enforced by the EEOC and are dedicated to fostering diversity across our company.

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