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24 Seven Talent

Director of Ecommerce, DTC, FMCG

24 Seven Talent, Pasadena, California, United States, 91122

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Director of Direct-to-Consumer E-Commerce

Salary starts at $170,000k

We’re seeking a performance-driven

Director of E-Commerce

to lead and expand our

direct-to-consumer

business across brand-owned websites. This role is perfect for a strategic operator with deep experience in

fast-moving consumer goods (FMCG)

— someone who thrives in a fast-paced, product-driven environment and knows how to turn brand demand into measurable eCommerce growth.

You’ll own the DTC channel end to end — from site experience and merchandising to conversion optimization and retention — driving revenue exclusively through

owned digital platforms , not third-party marketplaces like Amazon.

Key Responsibilities

Lead and scale all aspects of the

DTC eCommerce business

for a growing FMCG brand, including site operations, merchandising, and digital marketing execution.

Drive

conversion optimization , retention, and customer lifetime value through testing, analytics, and consumer insights.

Develop and manage the

promotional calendar , seasonal campaigns, and new product launches.

Partner with marketing, creative, operations, and IT to deliver seamless customer experiences and backend efficiency.

Analyze sales performance, pricing, and competitor trends to inform strategy and improve profitability.

Manage agency partners and vendors supporting eCommerce initiatives and performance media.

Qualifications

8+ years of

direct-to-consumer eCommerce

experience, ideally within

FMCG , beauty, wellness, or lifestyle brands.

3+ years in a leadership role overseeing DTC sales, digital strategy, or site operations.

Proven success scaling

owned-site revenue

and improving conversion metrics.

Advanced

analytical and Excel

skills, with the ability to interpret complex data into actionable insights.

Experienced in team management and cross-functional collaboration.

Familiarity with

ERP, CRM, and marketing automation systems .

Why Join Us

Competitive compensation with performance-based growth potential

Paid vacation, holidays, and life insurance

A chance to shape the digital future of a high-growth

consumer brand

Seniority Level Director

Employment Type Full-time

Job Function Marketing

Industries Internet Marketplace Platforms

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