PayPal
Lead Technical Product Manager, PayPal Ads
PayPal has been revolutionizing commerce globally for more than 25 years. We create innovative experiences that make moving money, selling, and shopping simple, personalized, and secure. We empower consumers and businesses in approximately 200 markets.
Job Summary PayPal is seeking a Technical Product Manager to lead the Storefront Ads program, driving strategy and execution across all internal and external surfaces—including display, video, CTV, mobile, web, owned & operated (O&O), and third‑party partner (3P) platforms. You will own the end‑to‑end ramp and scaling of Storefront Ads, focusing on innovative product solutions that maximize monetization opportunities, creative optimization, advertiser value and seamless e‑commerce experiences.
Essential Responsibilities
Provide inputs to product strategy with cross‑functional stakeholders consistent with the shared vision for the product or enabling platform.
Implement the architectural roadmap that balances innovative design, technical implementation, regulatory requirements, time‑to‑market, customer needs and product profitability.
Control for the customer experience and incorporate customer needs in product requirements and decision making.
Monitor metrics that inform the success of products including usability studies, research and market analysis.
Manage one or more workstreams to include analytics, customer discovery, market research, and competitive analysis to drive data‑driven decision‑making.
Monitor product profitability measures, including budget.
Participate in operational mechanisms that drive execution and accountability, including Product Reviews, Operating Reviews, and Business Reviews; interface with product and technology leadership as needed.
Partner with content developers, data scientists, product designers and user experience researchers.
Expected Qualifications
5+ years relevant experience and a Bachelor’s degree OR any equivalent combination of education and experience.
Additional Responsibilities & Preferred Qualifications
Develop, own, and execute the product vision, roadmap, and strategy for Storefront Ads, integrating PayPal’s payments and commerce capabilities into scalable advertising solutions.
Lead the ramp and scale of Storefront Ads across O&O and 3P surfaces, collaborating cross‑functionally with engineering, design, data and partnerships to deploy ads across display, video, and CTV channels.
Drive creative optimization and automation, including design, iteration, and testing of interactive/shoppable ad formats that maximize engagement and conversions.
Champion technical integrations (APIs, payments, ad serving) to support real‑time commerce data and synchronized ad experiences.
Oversee Dynamic Creative Optimization (DCO) strategies and creative template frameworks for personalization and efficiency at scale.
Build and enhance templated ad offerings to optimize targeting, creative delivery, measurement and conversion.
Define and track KPIs including engagement, ROI and conversion, applying experimentation and data insights to optimize program results.
Partner with internal teams to establish creative, technical and performance best practices, ensuring consistency across surfaces.
Identify new monetization opportunities, feature capabilities and growth strategies using cutting‑edge ad and payment innovations.
Ensure compliance with data privacy standards and maintain high consumer and merchant trust.
Required Experience & Qualifications
5+ years of technical product management experience in digital advertising, retail media, or e‑commerce technology.
Proven success in scaling advertising programs or platforms across display, video, CTV and multi‑surface environments.
Expertise in creative optimization, including interactive and shoppable ad formats, and familiarity with dynamic creative technologies (DCO).
Deep understanding of e‑commerce, ad tech, APIs and advertising system integrations (e.g., DSPs, SSPs, ad servers).
Experience leading cross‑functional, multi‑phase initiatives from inception to mass deployment.
Strong data orientation with experience in KPI definition, A/B testing and iteration for performance improvement.
Bachelor’s degree in Business, Marketing, Computer Science, or related field; MBA preferred.
Excellent communication and organizational skills, with the ability to manage stakeholder alignment.
Key Competencies
Strategic thinker with both creative and technical fluency.
Data‑driven decision‑maker with strong analytical and problem‑solving skills.
Customer‑focused, balancing advertiser goals with consumer experience.
Adaptable leader who thrives in fast‑paced, evolving environments.
Passionate about combining technology, creativity and monetization to drive business growth.
PayPal is committed to fair and equitable compensation practices. The U.S. national annual pay range for this role is $152,500 to $262,350.
PayPal provides equal employment opportunity (EEO) to all persons regardless of age, color, national origin, citizenship status, physical or mental disability, race, religion, creed, gender, sex, pregnancy, sexual orientation, gender identity and/or expression, genetic information, marital status, status with regard to public assistance, veteran status, or any other characteristic protected by federal, state, or local law. PayPal will provide reasonable accommodations for qualified individuals with disabilities.
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Job Summary PayPal is seeking a Technical Product Manager to lead the Storefront Ads program, driving strategy and execution across all internal and external surfaces—including display, video, CTV, mobile, web, owned & operated (O&O), and third‑party partner (3P) platforms. You will own the end‑to‑end ramp and scaling of Storefront Ads, focusing on innovative product solutions that maximize monetization opportunities, creative optimization, advertiser value and seamless e‑commerce experiences.
Essential Responsibilities
Provide inputs to product strategy with cross‑functional stakeholders consistent with the shared vision for the product or enabling platform.
Implement the architectural roadmap that balances innovative design, technical implementation, regulatory requirements, time‑to‑market, customer needs and product profitability.
Control for the customer experience and incorporate customer needs in product requirements and decision making.
Monitor metrics that inform the success of products including usability studies, research and market analysis.
Manage one or more workstreams to include analytics, customer discovery, market research, and competitive analysis to drive data‑driven decision‑making.
Monitor product profitability measures, including budget.
Participate in operational mechanisms that drive execution and accountability, including Product Reviews, Operating Reviews, and Business Reviews; interface with product and technology leadership as needed.
Partner with content developers, data scientists, product designers and user experience researchers.
Expected Qualifications
5+ years relevant experience and a Bachelor’s degree OR any equivalent combination of education and experience.
Additional Responsibilities & Preferred Qualifications
Develop, own, and execute the product vision, roadmap, and strategy for Storefront Ads, integrating PayPal’s payments and commerce capabilities into scalable advertising solutions.
Lead the ramp and scale of Storefront Ads across O&O and 3P surfaces, collaborating cross‑functionally with engineering, design, data and partnerships to deploy ads across display, video, and CTV channels.
Drive creative optimization and automation, including design, iteration, and testing of interactive/shoppable ad formats that maximize engagement and conversions.
Champion technical integrations (APIs, payments, ad serving) to support real‑time commerce data and synchronized ad experiences.
Oversee Dynamic Creative Optimization (DCO) strategies and creative template frameworks for personalization and efficiency at scale.
Build and enhance templated ad offerings to optimize targeting, creative delivery, measurement and conversion.
Define and track KPIs including engagement, ROI and conversion, applying experimentation and data insights to optimize program results.
Partner with internal teams to establish creative, technical and performance best practices, ensuring consistency across surfaces.
Identify new monetization opportunities, feature capabilities and growth strategies using cutting‑edge ad and payment innovations.
Ensure compliance with data privacy standards and maintain high consumer and merchant trust.
Required Experience & Qualifications
5+ years of technical product management experience in digital advertising, retail media, or e‑commerce technology.
Proven success in scaling advertising programs or platforms across display, video, CTV and multi‑surface environments.
Expertise in creative optimization, including interactive and shoppable ad formats, and familiarity with dynamic creative technologies (DCO).
Deep understanding of e‑commerce, ad tech, APIs and advertising system integrations (e.g., DSPs, SSPs, ad servers).
Experience leading cross‑functional, multi‑phase initiatives from inception to mass deployment.
Strong data orientation with experience in KPI definition, A/B testing and iteration for performance improvement.
Bachelor’s degree in Business, Marketing, Computer Science, or related field; MBA preferred.
Excellent communication and organizational skills, with the ability to manage stakeholder alignment.
Key Competencies
Strategic thinker with both creative and technical fluency.
Data‑driven decision‑maker with strong analytical and problem‑solving skills.
Customer‑focused, balancing advertiser goals with consumer experience.
Adaptable leader who thrives in fast‑paced, evolving environments.
Passionate about combining technology, creativity and monetization to drive business growth.
PayPal is committed to fair and equitable compensation practices. The U.S. national annual pay range for this role is $152,500 to $262,350.
PayPal provides equal employment opportunity (EEO) to all persons regardless of age, color, national origin, citizenship status, physical or mental disability, race, religion, creed, gender, sex, pregnancy, sexual orientation, gender identity and/or expression, genetic information, marital status, status with regard to public assistance, veteran status, or any other characteristic protected by federal, state, or local law. PayPal will provide reasonable accommodations for qualified individuals with disabilities.
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