UT Southwestern Medical Center
Marketing Communications Manager, Pediatrics
UT Southwestern Medical Center, Dallas, Texas, United States, 75215
Marketing Communications Manager, Pediatrics
WHY UT SOUTHWESTERN
With over 75 years of excellence in Dallas‑Fort Worth, UT Southwestern is committed to excellence, innovation, teamwork, and compassion. As a world‑renowned medical and research center, we strive to provide the best possible care, resources, and benefits for our valued employees. Ranked as the number 1 hospital in Dallas‑Fort Worth according to U.S. News & World Report, we invest in you with opportunities for career growth and development to align with your future goals. Our highly competitive benefits package offers healthcare, PTO and paid holidays, on‑site childcare, wage merit increases and so much more. We invite you to be a part of the UT Southwestern team where you'll discover a culture of teamwork, professionalism, and a rewarding career!
Job Summary The Marketing Communications Manager position will help plan and implement strategic campaigns and content designed to drive awareness, preference, and increased utilization of UT Southwestern’s pediatric brand. The position will focus primarily on developing, executing, and evaluating marketing communications initiatives in conjunction with senior leadership, as well as managing the creation and production of marketing collateral highlighting advances in clinical care, education and research on behalf of the Department of Pediatrics and UTSW Pediatric Group. The position reports to the Director of Communications and Marketing for Pediatrics.
Responsibilities
Manage the development of measurable marketing communications, public relations plans and campaigns to advance the reputation of UTSW pediatrics nationally and regionally with a focus on faculty affairs, clinical affairs, education and research innovations/medical discoveries.
Handle editorial content and programmatic promotional materials as needed by pediatrics divisions and clinical services, targeting both consumers and potential faculty, fellows and residents.
Lead project management, develop and support digital and social media marketing strategies as well as institutional recruiting efforts.
Collaborate with senior leadership to develop and execute marketing communications plans and initiatives based on the strategic goals of the institution. Ensure feedback loops for all tactical elements of the plans and communication vehicles, enabling tracking and recalibrating, if necessary, to ensure growth goals are met.
Provide editorial oversight and direction on strategic Health System communications, including managerial oversight of consumer health publications, ongoing direct mail appeals, and content‑driven marketing activities in support of consumer health events. Research, write and edit new print and electronic content for the clinical service lines as needed.
Plan, develop, and implement promotional and marketing communications materials as needed by designated clinical service areas, targeting both referring physicians and consumers.
Work closely with various business managers for the clinical units, in both the hospital and faculty practice, to ensure that their identified marketing communications needs are being met.
Serve as "account manager" for the creative team on marketing communications initiatives: formulate written project documentation, assign project milestones, develop the creative pieces, and evaluate their effectiveness, assessing general return on investment.
Negotiate with and manage the work of outside vendors as appropriate.
Maintain an awareness of key market segments. Proactively leverage medical center research and other existing sources of information in internal and external marketing plans.
Perform other duties as assigned.
Required Experience and Education
Bachelor's Degree.
8 years of experience in the development of marketing communications, magazine publishing or advertising and 4 years specialized in marketing communications in a corporation or advertising agency.
Additional advanced education may be considered in lieu of experience.
Benefits
PPO medical plan, available day one at no cost for full‑time employee‑only coverage.
100% coverage for preventive healthcare – no copay.
Paid Time Off, available day one.
Retirement Programs through the Teacher Retirement System of Texas (TRS).
Paid Parental Leave Benefit.
Wellness programs.
Tuition Reimbursement.
Public Service Loan Forgiveness (PSLF) Qualified Employer.
Learn more about these and other UTSW employee benefits.
Security and EEO Statement
Security This position is security‑sensitive and subject to Texas Education Code 51.215, which authorizes UT Southwestern to obtain criminal history record information.
EEO UT Southwestern Medical Center is committed to an educational and working environment that provides equal opportunity to all members of the University community. As an equal opportunity employer, UT Southwestern prohibits unlawful discrimination, including discrimination on the basis of race, color, religion, national origin, sex, sexual orientation, gender identity, gender expression, age, disability, genetic information, citizenship status, or veteran status.
Primary Location Texas–Dallas–5323 Harry Hines Blvd
Seniority level
Not Applicable
Employment type
Full-time
Job function
Marketing and Sales
Hospitals and Health Care
Job Posting: Nov 14, 2025, 2:34 AM
#J-18808-Ljbffr
Job Summary The Marketing Communications Manager position will help plan and implement strategic campaigns and content designed to drive awareness, preference, and increased utilization of UT Southwestern’s pediatric brand. The position will focus primarily on developing, executing, and evaluating marketing communications initiatives in conjunction with senior leadership, as well as managing the creation and production of marketing collateral highlighting advances in clinical care, education and research on behalf of the Department of Pediatrics and UTSW Pediatric Group. The position reports to the Director of Communications and Marketing for Pediatrics.
Responsibilities
Manage the development of measurable marketing communications, public relations plans and campaigns to advance the reputation of UTSW pediatrics nationally and regionally with a focus on faculty affairs, clinical affairs, education and research innovations/medical discoveries.
Handle editorial content and programmatic promotional materials as needed by pediatrics divisions and clinical services, targeting both consumers and potential faculty, fellows and residents.
Lead project management, develop and support digital and social media marketing strategies as well as institutional recruiting efforts.
Collaborate with senior leadership to develop and execute marketing communications plans and initiatives based on the strategic goals of the institution. Ensure feedback loops for all tactical elements of the plans and communication vehicles, enabling tracking and recalibrating, if necessary, to ensure growth goals are met.
Provide editorial oversight and direction on strategic Health System communications, including managerial oversight of consumer health publications, ongoing direct mail appeals, and content‑driven marketing activities in support of consumer health events. Research, write and edit new print and electronic content for the clinical service lines as needed.
Plan, develop, and implement promotional and marketing communications materials as needed by designated clinical service areas, targeting both referring physicians and consumers.
Work closely with various business managers for the clinical units, in both the hospital and faculty practice, to ensure that their identified marketing communications needs are being met.
Serve as "account manager" for the creative team on marketing communications initiatives: formulate written project documentation, assign project milestones, develop the creative pieces, and evaluate their effectiveness, assessing general return on investment.
Negotiate with and manage the work of outside vendors as appropriate.
Maintain an awareness of key market segments. Proactively leverage medical center research and other existing sources of information in internal and external marketing plans.
Perform other duties as assigned.
Required Experience and Education
Bachelor's Degree.
8 years of experience in the development of marketing communications, magazine publishing or advertising and 4 years specialized in marketing communications in a corporation or advertising agency.
Additional advanced education may be considered in lieu of experience.
Benefits
PPO medical plan, available day one at no cost for full‑time employee‑only coverage.
100% coverage for preventive healthcare – no copay.
Paid Time Off, available day one.
Retirement Programs through the Teacher Retirement System of Texas (TRS).
Paid Parental Leave Benefit.
Wellness programs.
Tuition Reimbursement.
Public Service Loan Forgiveness (PSLF) Qualified Employer.
Learn more about these and other UTSW employee benefits.
Security and EEO Statement
Security This position is security‑sensitive and subject to Texas Education Code 51.215, which authorizes UT Southwestern to obtain criminal history record information.
EEO UT Southwestern Medical Center is committed to an educational and working environment that provides equal opportunity to all members of the University community. As an equal opportunity employer, UT Southwestern prohibits unlawful discrimination, including discrimination on the basis of race, color, religion, national origin, sex, sexual orientation, gender identity, gender expression, age, disability, genetic information, citizenship status, or veteran status.
Primary Location Texas–Dallas–5323 Harry Hines Blvd
Seniority level
Not Applicable
Employment type
Full-time
Job function
Marketing and Sales
Hospitals and Health Care
Job Posting: Nov 14, 2025, 2:34 AM
#J-18808-Ljbffr