Morningstar
Associate Director, Integrated Brand Campaigns
Morningstar, Chicago, Illinois, United States, 60290
Associate Director, Integrated Brand Campaigns
Apply to join the role at Morningstar.
About The Role We are seeking an Associate Director, Integrated Brand Campaigns to shape, activate, and optimize integrated brand campaigns that connect with our target audiences and drive measurable impact. This player‑coach role requires hands‑on campaign design and execution, as well as coaching and enabling a small but growing team.
Key Responsibilities Campaign Strategy & Development
Develop and refine integrated brand campaign strategies aligned with company objectives and brand positioning.
Define target audiences, market segments, and budget recommendations that inform campaign design.
Partner with creative teams and agencies to translate brand narratives into compelling, multi‑channel campaign concepts.
Channel & Media Planning
Partner with performance marketing, digital, creative teams and agencies to select channels (paid, owned, earned, internal) that maximize reach and impact.
Drive media planning and allocation recommendations in collaboration with performance marketing.
Activation & Execution
Actively manage campaign briefs, creative development, and stakeholder reviews.
Directly lead elements of campaign activation while guiding and enabling your Campaign Manager and cross‑functional partners to execute with excellence.
Ensure campaign consistency across internal (employees, stakeholders) and external (clients, prospects, partners) audiences.
Performance & Optimization
Monitor campaign performance through established KPIs and dashboards.
Recommend optimizations in real‑time to improve engagement, efficiency, and ROI.
Leadership & Collaboration
Serve as a player‑coach—contributing directly to campaign work while developing and mentoring your direct report.
Act as a key partner to senior marketing, product, and commercial leaders, ensuring campaign alignment with business priorities.
Collaborate closely with creative, content, media, and analytics Centers of Excellence.
Qualifications
7–10 years of experience in brand marketing, campaign strategy, or integrated marketing roles.
Proven track record designing and delivering multi‑channel brand campaigns that balance brand and demand objectives.
Strong understanding of media planning and channel selection across paid, owned, earned, shared and internal communications.
Experience working within a matrixed, global marketing organization.
Exceptional stakeholder management skills, with ability to influence at senior levels.
Strong analytical mindset; ability to interpret data and translate insights into actionable strategies.
Prior leadership or management experience required; ability to both do and enable work.
Why Join Us? This is a rare opportunity to build and scale a strategic campaign function at a leading global brand in financial services. You’ll play a hands‑on role in delivering integrated brand campaigns while also developing talent and scaling the function.
Compensation and Benefits Morningstar offers a comprehensive suite of wellness programs that support all stages of your personal and professional life. Key offerings include:
Financial Health
75% 401(k) match up to 7%
Stock ownership potential
Company‑provided life insurance – 1× salary + commission
Physical Health
Comprehensive health benefits (medical/dental/vision) with potential premium discounts and company‑provided HSA contributions (up to $500‑$2,000 annually) for specific plans and coverages.
Additional medical wellness incentives – up to $300‑$600 annually.
Company‑provided long‑ and short‑term disability insurance.
Emotional Health
Trust‑based time off
6‑week paid sabbatical program
6‑week paid family caregiving leave
Competitive 8‑24 week paid parental bonding leave
Adoption assistance
Leadership coaching & formal mentorship opportunities
Annual education stipend
Tuition reimbursement.
Social Health
Charitable matching gifts program
Dollars for Doers volunteer program
Paid volunteering days
15+ employee resource & affinity groups.
Total Cash Compensation Range:
$121,400.00 – $218,525.00 USD Annual (inclusive of base salary and target incentive). Hybrid work model: four days in‑office per week.
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About The Role We are seeking an Associate Director, Integrated Brand Campaigns to shape, activate, and optimize integrated brand campaigns that connect with our target audiences and drive measurable impact. This player‑coach role requires hands‑on campaign design and execution, as well as coaching and enabling a small but growing team.
Key Responsibilities Campaign Strategy & Development
Develop and refine integrated brand campaign strategies aligned with company objectives and brand positioning.
Define target audiences, market segments, and budget recommendations that inform campaign design.
Partner with creative teams and agencies to translate brand narratives into compelling, multi‑channel campaign concepts.
Channel & Media Planning
Partner with performance marketing, digital, creative teams and agencies to select channels (paid, owned, earned, internal) that maximize reach and impact.
Drive media planning and allocation recommendations in collaboration with performance marketing.
Activation & Execution
Actively manage campaign briefs, creative development, and stakeholder reviews.
Directly lead elements of campaign activation while guiding and enabling your Campaign Manager and cross‑functional partners to execute with excellence.
Ensure campaign consistency across internal (employees, stakeholders) and external (clients, prospects, partners) audiences.
Performance & Optimization
Monitor campaign performance through established KPIs and dashboards.
Recommend optimizations in real‑time to improve engagement, efficiency, and ROI.
Leadership & Collaboration
Serve as a player‑coach—contributing directly to campaign work while developing and mentoring your direct report.
Act as a key partner to senior marketing, product, and commercial leaders, ensuring campaign alignment with business priorities.
Collaborate closely with creative, content, media, and analytics Centers of Excellence.
Qualifications
7–10 years of experience in brand marketing, campaign strategy, or integrated marketing roles.
Proven track record designing and delivering multi‑channel brand campaigns that balance brand and demand objectives.
Strong understanding of media planning and channel selection across paid, owned, earned, shared and internal communications.
Experience working within a matrixed, global marketing organization.
Exceptional stakeholder management skills, with ability to influence at senior levels.
Strong analytical mindset; ability to interpret data and translate insights into actionable strategies.
Prior leadership or management experience required; ability to both do and enable work.
Why Join Us? This is a rare opportunity to build and scale a strategic campaign function at a leading global brand in financial services. You’ll play a hands‑on role in delivering integrated brand campaigns while also developing talent and scaling the function.
Compensation and Benefits Morningstar offers a comprehensive suite of wellness programs that support all stages of your personal and professional life. Key offerings include:
Financial Health
75% 401(k) match up to 7%
Stock ownership potential
Company‑provided life insurance – 1× salary + commission
Physical Health
Comprehensive health benefits (medical/dental/vision) with potential premium discounts and company‑provided HSA contributions (up to $500‑$2,000 annually) for specific plans and coverages.
Additional medical wellness incentives – up to $300‑$600 annually.
Company‑provided long‑ and short‑term disability insurance.
Emotional Health
Trust‑based time off
6‑week paid sabbatical program
6‑week paid family caregiving leave
Competitive 8‑24 week paid parental bonding leave
Adoption assistance
Leadership coaching & formal mentorship opportunities
Annual education stipend
Tuition reimbursement.
Social Health
Charitable matching gifts program
Dollars for Doers volunteer program
Paid volunteering days
15+ employee resource & affinity groups.
Total Cash Compensation Range:
$121,400.00 – $218,525.00 USD Annual (inclusive of base salary and target incentive). Hybrid work model: four days in‑office per week.
#J-18808-Ljbffr