Equinix
Senior Director, Product Enablement and Sales Activation
Equinix, Dallas, Texas, United States, 75215
Senior Director, Product Enablement and Sales Activation
Reporting to the VP, Product Marketing, this global leader of Product Enablement and Sales Activation will be accountable for driving revenue growth by developing and executing a comprehensive go-to-market strategy across all sales channels. Reporting to Executive Leadership, the role will strategically align product enablement, sales activation, and regional marketing teams to accelerate market expansion and sales performance across the Americas, EMEA, and APAC regions.
Job Summary As a global leader, you will develop and execute a comprehensive go-to-market strategy across all sales channels, while strategically aligning product enablement, sales activation, and regional marketing teams to accelerate market expansion and sales performance worldwide.
Responsibilities Global Sales Activation
Design and implement a global sales activation strategy that directly supports and accelerates revenue generation.
Create end-to-end content and tools that enable direct, indirect, and technical sales teams to effectively sell and compete.
Develop a closed-loop feedback mechanism to continuously improve sales effectiveness.
Work closely with the global Go-To-Market and RevOps teams to track, measure, and optimize sales activation program performance.
Regional Marketing Leadership
Lead product enablement teams across three regions (AMER, EMEA, APAC).
Develop and execute high-impact regional marketing strategies that support field marketing and sales objectives.
Assist global events and digital campaigns to maximize lead generation and brand awareness.
Ensure consistent messaging and positioning across regional teams.
Drive regional market expansion through targeted marketing plays.
Content and Enablement Strategy
Design compelling content assets including customer stories, competitive battlecards, and sales playbooks.
Establish robust content governance frameworks ensuring consistency, quality, and brand compliance.
Create strategic content that supports the entire sales cycle from lead generation to closing.
Leverage data and analytics to optimize content strategy and performance.
Customer and Field Engagement
Build deep relationships with field sales teams and key customers.
Translate market insights and customer feedback into actionable sales strategies.
Serve as a critical bridge between product, sales, and customer needs.
Develop market intelligence that informs go-to-market approaches.
Presentation and Communication
Deliver high-impact presentations to C-suite executives and key stakeholders.
Represent the company at major industry conferences and events.
Communicate complex strategies with clarity and strategic vision.
Convert technical capabilities into compelling business narratives.
Leadership and Team Development
Provide strategic direction to product enablement and sales activation teams.
Develop succession plans and individual development strategies.
Manage team performance, including hiring, development, and talent management.
Foster a high-performance culture of collaboration and innovation.
Qualifications
20+ years of professional experience.
Minimum 12 years in progressive product enablement leadership roles.
Proven track record in driving sales activation in technology or enterprise software.
Bachelor's degree required; advanced degree preferred.
Extensive experience in high-growth technology companies.
Core Competencies
Strategic sales enablement expertise.
Advanced content strategy and marketing skills.
Exceptional leadership and team development.
Data-driven decision-making.
Complex communication and storytelling abilities.
Cross-functional collaboration.
Impact Metrics
Increase sales pipeline in target verticals.
Improve sales win rates across new and existing markets.
Enhance qualified lead generation from marketing campaigns.
Optimize sales team productivity through enablement tools.
Preferred Background
Proven success in product marketing leadership roles within technology companies known for sophisticated go-to-market strategies and complex enterprise solutions.
Targeted Pay Range United States - Redwood City Office GHQ: $269,000 - $403,000 USD / Annual
United States - Dallas Infomart Office DAI: $224,000 - $336,000 USD / Annual
Note: The pay range shown is based on our compensation structure in place at the time of posting and may be updated periodically based on business needs. Individual pay is based on additional factors including job‑related skills, experience, and relevant education and/or training. The target pay range reflects base pay only and does not include bonus, equity, or benefits. Employees are eligible for bonus, and equity may be offered depending on the position.
Equinix Benefits As an employee, you become important to Equinix’s success. We ensure all your benefits are in line with our core values: competitive, inclusive, sustainable, connected and efficient. We keep them competitive within the current marketplace to ensure we’re providing you with the best package possible. So, wherever you are in your career and life, you’ll be able to enhance your experience and bring your whole self to work.
Employee Assistance Program Employee Assistance program is available to all employees.
US Benefits
Insurance: You may enroll in health, life, disability and voluntary plans that are designed for you and your eligible family members.
Retirement: You and Equinix may contribute to a retirement plan to help you plan for your financial future.
Paid Time Off (PTO) and Paid Holidays: You will receive an accrued amount of PTO each pay period along with various paid holidays for you to rest and recharge. Eligibility requirements apply to some benefits. Benefits are subject to change and may be subject to specific plan or program terms.
Equal Employment Opportunity Equinix is committed to ensuring that our employment process is open to all individuals, including those with a disability. If you are a qualified candidate and need assistance or an accommodation, please let us know by completing this form.
Equinix is an Equal Employment Opportunity and, in the U.S., an affirmative action employer. All qualified applicants will receive consideration for employment without regard to unlawful consideration of race, color, religion, creed, national or ethnic origin, ancestry, place of birth, citizenship, sex, pregnancy / childbirth or related medical conditions, sexual orientation, gender identity or expression, marital or domestic partnership status, age, veteran or military status, physical or mental disability, medical condition, genetic information, political / organizational affiliation, status as a victim or family member of a victim of crime or abuse, or any other status protected by applicable law.
Seniority Level Director
Employment Type Full-time
Job Function Marketing
Industries Internet Publishing
#J-18808-Ljbffr
Job Summary As a global leader, you will develop and execute a comprehensive go-to-market strategy across all sales channels, while strategically aligning product enablement, sales activation, and regional marketing teams to accelerate market expansion and sales performance worldwide.
Responsibilities Global Sales Activation
Design and implement a global sales activation strategy that directly supports and accelerates revenue generation.
Create end-to-end content and tools that enable direct, indirect, and technical sales teams to effectively sell and compete.
Develop a closed-loop feedback mechanism to continuously improve sales effectiveness.
Work closely with the global Go-To-Market and RevOps teams to track, measure, and optimize sales activation program performance.
Regional Marketing Leadership
Lead product enablement teams across three regions (AMER, EMEA, APAC).
Develop and execute high-impact regional marketing strategies that support field marketing and sales objectives.
Assist global events and digital campaigns to maximize lead generation and brand awareness.
Ensure consistent messaging and positioning across regional teams.
Drive regional market expansion through targeted marketing plays.
Content and Enablement Strategy
Design compelling content assets including customer stories, competitive battlecards, and sales playbooks.
Establish robust content governance frameworks ensuring consistency, quality, and brand compliance.
Create strategic content that supports the entire sales cycle from lead generation to closing.
Leverage data and analytics to optimize content strategy and performance.
Customer and Field Engagement
Build deep relationships with field sales teams and key customers.
Translate market insights and customer feedback into actionable sales strategies.
Serve as a critical bridge between product, sales, and customer needs.
Develop market intelligence that informs go-to-market approaches.
Presentation and Communication
Deliver high-impact presentations to C-suite executives and key stakeholders.
Represent the company at major industry conferences and events.
Communicate complex strategies with clarity and strategic vision.
Convert technical capabilities into compelling business narratives.
Leadership and Team Development
Provide strategic direction to product enablement and sales activation teams.
Develop succession plans and individual development strategies.
Manage team performance, including hiring, development, and talent management.
Foster a high-performance culture of collaboration and innovation.
Qualifications
20+ years of professional experience.
Minimum 12 years in progressive product enablement leadership roles.
Proven track record in driving sales activation in technology or enterprise software.
Bachelor's degree required; advanced degree preferred.
Extensive experience in high-growth technology companies.
Core Competencies
Strategic sales enablement expertise.
Advanced content strategy and marketing skills.
Exceptional leadership and team development.
Data-driven decision-making.
Complex communication and storytelling abilities.
Cross-functional collaboration.
Impact Metrics
Increase sales pipeline in target verticals.
Improve sales win rates across new and existing markets.
Enhance qualified lead generation from marketing campaigns.
Optimize sales team productivity through enablement tools.
Preferred Background
Proven success in product marketing leadership roles within technology companies known for sophisticated go-to-market strategies and complex enterprise solutions.
Targeted Pay Range United States - Redwood City Office GHQ: $269,000 - $403,000 USD / Annual
United States - Dallas Infomart Office DAI: $224,000 - $336,000 USD / Annual
Note: The pay range shown is based on our compensation structure in place at the time of posting and may be updated periodically based on business needs. Individual pay is based on additional factors including job‑related skills, experience, and relevant education and/or training. The target pay range reflects base pay only and does not include bonus, equity, or benefits. Employees are eligible for bonus, and equity may be offered depending on the position.
Equinix Benefits As an employee, you become important to Equinix’s success. We ensure all your benefits are in line with our core values: competitive, inclusive, sustainable, connected and efficient. We keep them competitive within the current marketplace to ensure we’re providing you with the best package possible. So, wherever you are in your career and life, you’ll be able to enhance your experience and bring your whole self to work.
Employee Assistance Program Employee Assistance program is available to all employees.
US Benefits
Insurance: You may enroll in health, life, disability and voluntary plans that are designed for you and your eligible family members.
Retirement: You and Equinix may contribute to a retirement plan to help you plan for your financial future.
Paid Time Off (PTO) and Paid Holidays: You will receive an accrued amount of PTO each pay period along with various paid holidays for you to rest and recharge. Eligibility requirements apply to some benefits. Benefits are subject to change and may be subject to specific plan or program terms.
Equal Employment Opportunity Equinix is committed to ensuring that our employment process is open to all individuals, including those with a disability. If you are a qualified candidate and need assistance or an accommodation, please let us know by completing this form.
Equinix is an Equal Employment Opportunity and, in the U.S., an affirmative action employer. All qualified applicants will receive consideration for employment without regard to unlawful consideration of race, color, religion, creed, national or ethnic origin, ancestry, place of birth, citizenship, sex, pregnancy / childbirth or related medical conditions, sexual orientation, gender identity or expression, marital or domestic partnership status, age, veteran or military status, physical or mental disability, medical condition, genetic information, political / organizational affiliation, status as a victim or family member of a victim of crime or abuse, or any other status protected by applicable law.
Seniority Level Director
Employment Type Full-time
Job Function Marketing
Industries Internet Publishing
#J-18808-Ljbffr