Crunchyroll
GTM & Partner Marketing, Interactive Experiences, Senior Manager
Crunchyroll, Los Angeles, California, United States, 90079
GTM & Partner Marketing, Interactive Experiences, Senior Manager
Crunchyroll, an anime streaming and entertainment community serving over 100 million fans worldwide, is seeking a Senior Manager to lead go‑to‑market (GTM) strategy and execution for interactive experiences including mobile games, metaverse projects, and co‑marketing campaigns with major publishers and partners.
About The Role Reporting to the VP of GTM & Partnership Marketing, you will design and launch programs for interactive games and experiences, creating campaigns that delight fans, drive subscriber growth, and adapt to local markets around the world. Hybrid schedule – three days onsite at our Los Angeles office.
Core Responsibilities
Lead GTM and partner marketing for interactive projects – define goals, audiences, creative direction, and performance metrics.
Build full‑funnel launch plans covering app store promotions, partner activations, and post‑launch optimization.
Act as main point of contact across leadership and partners to ensure agreement and smooth execution.
Partner with marketing, product, lifecycle teams to create custom campaigns that lift acquisition and engagement.
Define KPIs, partner with analytics to measure performance and guide optimization.
Forecast impact and build playbooks to scale successful initiatives across markets.
Turn performance data into clear next steps – create presentations and updates for executives and teams.
Adapt global strategies to local markets using regional insights, cultural moments, and platform trends.
About You
8+ years of GTM, partnership, or product marketing experience within mobile games, interactive platforms, entertainment, or consumer tech with end‑to‑end launch ownership.
Proven track record launching interactive GTM with AAA or platform partners – comfortable moving from strategy to execution with clear frameworks, briefs, timelines, and high‑quality delivery.
Experience across the full growth stack: channels, partner activations, lifecycle, promotions, product, app stores, and interactive marketplaces.
Data‑driven problem solver with strong analytics skills to assess performance, identify opportunities, and improve outcomes.
Global experience across US, Europe, LATAM, India, Southeast Asia, and the Middle East.
Bachelor’s degree or equivalent experience in GTM and partner marketing.
Benefits
Competitive base salary and performance bonus potential.
Flexible time‑off policies.
Generous medical, dental, vision, STD, LTD, and life insurance.
Health Savings Account (HSA) program.
Dependent care flexible spending account (FSA).
401(k) plan with employer match.
Employer‑paid commuter benefit.
New‑parent support program.
Pet insurance and pet‑friendly office spaces.
Equal Opportunity Employer Crunchyroll is an equal‑opportunity employer. We value diversity and inclusion and consider applicants regardless of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status. Pursuant to applicable law, we do not discriminate on the basis of any protected status.
Pay Range Los Angeles, CA – $115,000 – $142,000 USD per year (actual pay varies based on location, experience, and performance).
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About The Role Reporting to the VP of GTM & Partnership Marketing, you will design and launch programs for interactive games and experiences, creating campaigns that delight fans, drive subscriber growth, and adapt to local markets around the world. Hybrid schedule – three days onsite at our Los Angeles office.
Core Responsibilities
Lead GTM and partner marketing for interactive projects – define goals, audiences, creative direction, and performance metrics.
Build full‑funnel launch plans covering app store promotions, partner activations, and post‑launch optimization.
Act as main point of contact across leadership and partners to ensure agreement and smooth execution.
Partner with marketing, product, lifecycle teams to create custom campaigns that lift acquisition and engagement.
Define KPIs, partner with analytics to measure performance and guide optimization.
Forecast impact and build playbooks to scale successful initiatives across markets.
Turn performance data into clear next steps – create presentations and updates for executives and teams.
Adapt global strategies to local markets using regional insights, cultural moments, and platform trends.
About You
8+ years of GTM, partnership, or product marketing experience within mobile games, interactive platforms, entertainment, or consumer tech with end‑to‑end launch ownership.
Proven track record launching interactive GTM with AAA or platform partners – comfortable moving from strategy to execution with clear frameworks, briefs, timelines, and high‑quality delivery.
Experience across the full growth stack: channels, partner activations, lifecycle, promotions, product, app stores, and interactive marketplaces.
Data‑driven problem solver with strong analytics skills to assess performance, identify opportunities, and improve outcomes.
Global experience across US, Europe, LATAM, India, Southeast Asia, and the Middle East.
Bachelor’s degree or equivalent experience in GTM and partner marketing.
Benefits
Competitive base salary and performance bonus potential.
Flexible time‑off policies.
Generous medical, dental, vision, STD, LTD, and life insurance.
Health Savings Account (HSA) program.
Dependent care flexible spending account (FSA).
401(k) plan with employer match.
Employer‑paid commuter benefit.
New‑parent support program.
Pet insurance and pet‑friendly office spaces.
Equal Opportunity Employer Crunchyroll is an equal‑opportunity employer. We value diversity and inclusion and consider applicants regardless of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status. Pursuant to applicable law, we do not discriminate on the basis of any protected status.
Pay Range Los Angeles, CA – $115,000 – $142,000 USD per year (actual pay varies based on location, experience, and performance).
#J-18808-Ljbffr