VML
Who We Are
At VML, we are a beacon of innovation and growth in an ever-evolving world. Our heritage is built upon a century of combined expertise, where creativity meets technology, and diverse perspectives ignite inspiration. With the merger of VMLY&R and Wunderman Thompson, we have forged a new path as a growth partner is part creative agency, part consultancy, and part technology powerhouse. Our global family now encompasses over 30,000 employees across 150+ offices in 64 markets.
Job Summary A Managing Director, Martech at VML is a client-facing capability leader responsible for running and growing our CRM, marketing automation, and personalization business. This role requires a leader steeped in MarTech consulting and enablement who can engage directly with enterprise clients, pitch and win new business, deliver against complex programs, and lead an integrated capability in North America.
Key Responsibilities
Client Delivery – Act as senior consultant and hands‑on partner in client work, helping design and implement CRM, marketing automation, and personalization solutions.
Solution Architecture – Lead workshops and discovery sessions to map client needs, then design enterprise‑ready solutions blending data, platforms, and automation.
Strategic Advisory – Partner with C‑level client stakeholders to shape transformation roadmaps for CRM, personalization, and MarTech operations.
Pitch & Growth Leadership – Actively lead new business pursuits and proposals, bringing both strategic POV and technical depth.
Capability Enablement – Build frameworks, templates, and playbooks that ensure delivery is standardized, scalable, and agentic‑ready.
Thought Leadership – Represent VML externally as a subject matter expert on CRM, MarTech, and the role of AI in modern marketing.
Management
Lead a Scaled Capability – Manage and inspire a team of professionals onshore, collaborating with nearshore and offshore delivery hubs.
Operational Excellence – Ensure delivery consistently meets or exceeds KPIs, SLAs, and margin goals while driving continuous improvement.
Talent Development – Mentor senior leaders and managers, fostering a strong pipeline of future talent and succession within CRM, Marketing Automation, and Personalization.
Cross‑Agency Integration – Collaborate with other capabilities to embed automation, orchestration, and AI into client solutions.
Qualifications
Minimum 12+ years of experience in CRM, personalization, or marketing automation, with at least 5 years in a senior role managing scaled teams.
Bachelor’s degree in Marketing, Business, Technology, or related field required; Master’s degree preferred.
Deep expertise in MarTech consulting, enablement, and managed services delivery for enterprise clients.
Strong proficiency with enterprise platforms such as Salesforce, Adobe Experience Cloud, Marketo, and Braze.
Proven ability to lead client engagements directly, including consulting workshops, solution design, and delivery oversight.
Demonstrated success managing large global delivery organizations (teams of 50+), including onshore, nearshore, and offshore models.
Commercial acumen: Proven ability to collaborate with commercial teams on scoping, pricing, and value definition, ensuring delivery is aligned to financial goals and client expectations.
Experience embedding automation and AI/agentic workflows into CRM and personalization programs.
Preferred Qualifications
Experience in a global agency, consultancy, or large enterprise environment.
Strong understanding of ROI modeling and efficiency levers, with accountability for execution and delivery excellence.
Recognized thought leader in CRM, marketing automation, or MarTech transformation.
Compensation & Benefits Base salary range: $125,000—$295,000 USD. We offer a competitive benefits package. For more details,
click WPP Benefits .
Equal Opportunity WPP (VML) is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.
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At VML, we are a beacon of innovation and growth in an ever-evolving world. Our heritage is built upon a century of combined expertise, where creativity meets technology, and diverse perspectives ignite inspiration. With the merger of VMLY&R and Wunderman Thompson, we have forged a new path as a growth partner is part creative agency, part consultancy, and part technology powerhouse. Our global family now encompasses over 30,000 employees across 150+ offices in 64 markets.
Job Summary A Managing Director, Martech at VML is a client-facing capability leader responsible for running and growing our CRM, marketing automation, and personalization business. This role requires a leader steeped in MarTech consulting and enablement who can engage directly with enterprise clients, pitch and win new business, deliver against complex programs, and lead an integrated capability in North America.
Key Responsibilities
Client Delivery – Act as senior consultant and hands‑on partner in client work, helping design and implement CRM, marketing automation, and personalization solutions.
Solution Architecture – Lead workshops and discovery sessions to map client needs, then design enterprise‑ready solutions blending data, platforms, and automation.
Strategic Advisory – Partner with C‑level client stakeholders to shape transformation roadmaps for CRM, personalization, and MarTech operations.
Pitch & Growth Leadership – Actively lead new business pursuits and proposals, bringing both strategic POV and technical depth.
Capability Enablement – Build frameworks, templates, and playbooks that ensure delivery is standardized, scalable, and agentic‑ready.
Thought Leadership – Represent VML externally as a subject matter expert on CRM, MarTech, and the role of AI in modern marketing.
Management
Lead a Scaled Capability – Manage and inspire a team of professionals onshore, collaborating with nearshore and offshore delivery hubs.
Operational Excellence – Ensure delivery consistently meets or exceeds KPIs, SLAs, and margin goals while driving continuous improvement.
Talent Development – Mentor senior leaders and managers, fostering a strong pipeline of future talent and succession within CRM, Marketing Automation, and Personalization.
Cross‑Agency Integration – Collaborate with other capabilities to embed automation, orchestration, and AI into client solutions.
Qualifications
Minimum 12+ years of experience in CRM, personalization, or marketing automation, with at least 5 years in a senior role managing scaled teams.
Bachelor’s degree in Marketing, Business, Technology, or related field required; Master’s degree preferred.
Deep expertise in MarTech consulting, enablement, and managed services delivery for enterprise clients.
Strong proficiency with enterprise platforms such as Salesforce, Adobe Experience Cloud, Marketo, and Braze.
Proven ability to lead client engagements directly, including consulting workshops, solution design, and delivery oversight.
Demonstrated success managing large global delivery organizations (teams of 50+), including onshore, nearshore, and offshore models.
Commercial acumen: Proven ability to collaborate with commercial teams on scoping, pricing, and value definition, ensuring delivery is aligned to financial goals and client expectations.
Experience embedding automation and AI/agentic workflows into CRM and personalization programs.
Preferred Qualifications
Experience in a global agency, consultancy, or large enterprise environment.
Strong understanding of ROI modeling and efficiency levers, with accountability for execution and delivery excellence.
Recognized thought leader in CRM, marketing automation, or MarTech transformation.
Compensation & Benefits Base salary range: $125,000—$295,000 USD. We offer a competitive benefits package. For more details,
click WPP Benefits .
Equal Opportunity WPP (VML) is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.
#J-18808-Ljbffr