Ecommerce Merchandising Manager

The Ecommerce Merchandising Manager is responsible for managing site merchandising across multiple brands, ensuring a seamless and cohesive user experience from entry point to checkout. This role owns the curation and personalization of the on-site experience in alignment with go-to-market calendars and will support day-to-day site operations on Shopify Plus. This is a hybrid position with a three-day in-office requirement (Carlsbad, CA) and requires strong collaboration across Ecommerce, Creative, Planning, and Merchandising teams. Key Responsibilities Manage the product catalog and seasonal launches Ensure alignment between site experience and traffic channels including paid media, email, SMS, and organic social Optimize conversion through merchandising strategies tailored to collection-specific behavior Own and maintain A/B testing roadmap for product sorting and creative optimization Personalize the user journey to improve engagement metrics such as add-to-cart rate, conversion rate, and LTV Optimize on-site search and product recommendations Develop creative briefs for homepage, landing pages, navigation, and new onsite experiences Define and execute the annual site merchandising roadmap Stay informed on ecommerce trends and innovations to enhance user experience Operations Build compelling landing pages to support brand storytelling in collaboration with creative teams Update site navigation seasonally based on assortment priorities and category expansion Partner with UX and Ecommerce leadership to propose and implement new functionality Participate in user acceptance testing (UAT) for new releases, enhancements, and bug fixes Support semi-annual promotional events and seasonal sales Analytics & Performance Produce weekly KPI reports and share insights with channel owners Analyze performance of product pages and landing pages to inform testing and optimization Lead monthly performance reviews across creative and digital marketing channels Key Qualities & Personal Attributes Meticulous attention to detail A balanced approach to creative merchandising and data-driven decision making Highly collaborative team player with a positive, solutions-oriented attitude Strong communication and cross-functional alignment skills Requirements 3+ years in ecommerce, digital, or site merchandising roles Proven experience with A/B testing and performance-based optimization Familiarity with Shopify Plus is preferred Experience with personalization tools and strategies is a plus

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