Pulivarthi Group (PG)
Senior Strategist – Brand (Health)
Pulivarthi Group LLC is a Global Staffing & IT Technology Solutions company, with our prime focus of providing world class solutions to our customers with the right talent. We combine the expertise of our team and the culture of your company to help you with the solution that is affordable and innovative using high quality standards and technologies.
We’ve served some of the largest healthcare, financial services, and government entities in the U.S.
Job Overview We are seeking a highly skilled Senior Strategist – Brand (Health) to support marketing, research, and strategic initiatives across healthcare brands. The ideal candidate will leverage deep insights, strong analytical abilities, and creative thinking to develop brand strategies, customer journeys, competitive analyses, and insights that guide communication and positioning for both HCP and DTC markets.
Responsibilities
Prioritize research objectives, recommend methodologies, and manage research logistics
Develop research proposals, screeners, and discussion guides
Analyze research findings, summarize insights, and identify strategic implicationsConduct category and competitive analyses, identifying trends and actionable recommendations across HCP and DTC landscapes
Create detailed customer journeys, identifying key pain points, behaviors, and attitudes
Generate insights to inform positioning, communication, and strategic direction
Develop positioning statements and understand core positioning fundamentals
Draft creative briefs and background briefing documents with guidance
Participate in creative review sessions, offering clear and constructive feedback
Prepare workshop proposals and materials, manage workshop logistics, and summarize outcomes
Identify research needs, generate customer insights, and contribute to pitch deck development
Primary Skills
Market research (qualitative & quantitative)
Strategic planning and insight development
Customer journey mapping
Positioning and communication strategy
Competitive and category analysis
Secondary Skills
Workshop facilitation experience
Experience with branding or creative agencies
Familiarity with healthcare marketing trends
Qualifications
3+ years of experience in market research and strategic planning, preferably in the healthcare industry
Experience working with HCP and DTC audiences
Strong analytical and problem-solving skills with ability to synthesize complex data
Proven experience developing research materials (proposals, screeners, guides)
Ability to develop customer journeys and uncover insights from research
Experience writing positioning statements and creative briefs
Excellent communication and presentation skills
Proficiency in Microsoft PowerPoint and Excel
Highly collaborative and capable of working with cross-functional teams
Benefits/Perks
Competitive salary
Comprehensive medical, dental, and vision benefits
Professional development and growth opportunities
Flexible and collaborative work culture
Equal Opportunity Statement Pulivarthi Group is proud to be an equal opportunity employer. We are committed to building a diverse and inclusive culture and celebrate authenticity. We do not discriminate on the basis of race, religion, color, national origin, gender, gender identity, sexual orientation, age, marital status, disability, protected veteran status, or any other legally protected characteristics.
Seniority level Mid‑Senior level
Employment type Full‑time
Job function Business Development and Sales
Industries Staffing and Recruiting
Base pay range $85,000.00/yr - $90,000.00/yr
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We’ve served some of the largest healthcare, financial services, and government entities in the U.S.
Job Overview We are seeking a highly skilled Senior Strategist – Brand (Health) to support marketing, research, and strategic initiatives across healthcare brands. The ideal candidate will leverage deep insights, strong analytical abilities, and creative thinking to develop brand strategies, customer journeys, competitive analyses, and insights that guide communication and positioning for both HCP and DTC markets.
Responsibilities
Prioritize research objectives, recommend methodologies, and manage research logistics
Develop research proposals, screeners, and discussion guides
Analyze research findings, summarize insights, and identify strategic implicationsConduct category and competitive analyses, identifying trends and actionable recommendations across HCP and DTC landscapes
Create detailed customer journeys, identifying key pain points, behaviors, and attitudes
Generate insights to inform positioning, communication, and strategic direction
Develop positioning statements and understand core positioning fundamentals
Draft creative briefs and background briefing documents with guidance
Participate in creative review sessions, offering clear and constructive feedback
Prepare workshop proposals and materials, manage workshop logistics, and summarize outcomes
Identify research needs, generate customer insights, and contribute to pitch deck development
Primary Skills
Market research (qualitative & quantitative)
Strategic planning and insight development
Customer journey mapping
Positioning and communication strategy
Competitive and category analysis
Secondary Skills
Workshop facilitation experience
Experience with branding or creative agencies
Familiarity with healthcare marketing trends
Qualifications
3+ years of experience in market research and strategic planning, preferably in the healthcare industry
Experience working with HCP and DTC audiences
Strong analytical and problem-solving skills with ability to synthesize complex data
Proven experience developing research materials (proposals, screeners, guides)
Ability to develop customer journeys and uncover insights from research
Experience writing positioning statements and creative briefs
Excellent communication and presentation skills
Proficiency in Microsoft PowerPoint and Excel
Highly collaborative and capable of working with cross-functional teams
Benefits/Perks
Competitive salary
Comprehensive medical, dental, and vision benefits
Professional development and growth opportunities
Flexible and collaborative work culture
Equal Opportunity Statement Pulivarthi Group is proud to be an equal opportunity employer. We are committed to building a diverse and inclusive culture and celebrate authenticity. We do not discriminate on the basis of race, religion, color, national origin, gender, gender identity, sexual orientation, age, marital status, disability, protected veteran status, or any other legally protected characteristics.
Seniority level Mid‑Senior level
Employment type Full‑time
Job function Business Development and Sales
Industries Staffing and Recruiting
Base pay range $85,000.00/yr - $90,000.00/yr
#J-18808-Ljbffr