Publicis Groupe
Director, Digital Investment (Paid Social & Commerce)
Publicis Groupe, New York, New York, us, 10261
Company description
Publicis Media harnesses the power of modern media through global agency brands Publicis Collective, Spark Foundry, Starcom and Zenith. A key business solution of Publicis Groupe, Publicis Media’s digital-first, data-driven global practices deliver client value and drive growth in a platform-powered world. It is present in more than sixty countries with over 23,000 employees worldwide.
Overview The Director candidate is passionate about digital advertising, and has a desire to architect the future of how Zenith approaches and buys digital media in an ever-changing landscape. He/She will oversee the development and execution of digital campaigns across Display, Social, Mobile, Native, and Video channels within Zenith’s internal digital media team. The activation may be direct or programmatic in nature. He/She must enjoy working with some of the finest minds in the industry, be a teacher and a student of technology, and aspire to contribute to a unique team of industry thought leaders.
As the day-to-day point of contact for senior-level Strategy and Activation colleagues within Zenith, he/she helps with ongoing digital and programmatic education for clients, elevates the level of digital media conversations within the agency and during client meetings when digital media is being discussed, and identifies new revenue growth opportunities.
This individual will possess the technical experience to apply innovation to high-profile programmatic campaign plans across channels, and provides constructive critiques to junior teammates about campaign design, data applications, analytics, and media measurement in order to exceed client objectives.
The Director candidate has a strong intuition and an excellent client services acumen, which will be leveraged to secure bright, new talent for the team. Additionally, the Director shall want to contribute to the positive career development of 3-4 direct reports, develop and execute individual and team goals, and foster an inspired work environment. The Director will report directly to the SVP with heavy interaction with the Strategy Director on a daily basis.
Responsibilities
Supports as team lead on client’s business and oversees all aspects of the assigned LOB(s)
Executes high level strategy and holistic management of the media plan development, implementation, and execution
Identifies key target insights based on client brief necessary for formulating strategic recommendations
Responsible for managing projects and resources and client communications
Maintain an in-depth knowledge of the client business
Understands digital media partners offerings, and showcases marketplace expertise
Manages flawless fundamentals within team, working knowledge of social, precision, commerce, and search platform capabilities
Bring executional knowledge of the Private Marketplace (PMP) landscape (strategy, negotiation and proper technical execution) to the team and organization
Plays a leading role in all aspects of campaign management including vendor liaison and reporting
Assist in presentation of data, insights and media to clients
Intimate knowledge of consumer habits & touchpoints, i.e. digital, commerce, social, video
Craft knowledgeable and relevant POVs that assess media opportunities and place appropriate value
Maintain accountability for QA procedures across upcoming, live and ending campaigns
Assist in project management of custom partner executions
Be a team player, bringing positivity and passion to every situation
Qualifications
B.A. or B.S. in Marketing, Advertising or related field
8+ years of digital media buying/planning managing Display, Video, Social, Commerce, and Search including Programmatic Media Buying (some hands‑on buying experience mandatory)
Full working knowledge of programmatic technology, including vast knowledge of the general programmatic space (DSP marketplace, programmatic planning tools, best practices, Ad Networks, Exchanges, PMPs)
Experience planning digital campaigns against awareness and acquisition initiatives
4+ years of people management experience, managing 3-5 reports in an account management/client services team
CPG experience is ideal
Must have excellent verbal/written communication skills, interpersonal skills, detail‑orientation, follow‑through skills
Must have strong analytical, research, and quantitative skills
Must be hard‑working, resourceful and thrive in a fast‑paced environment
Advanced Excel and PowerPoint skills, formulas, v‑lookup, conditional formats, pivot tables, etc.
Must possess/develop a strong understanding of the entertainment industry across linear and DTC Streaming offerings
Experience with Prisma and DCM preferred
Experience with Research tools such as Nielsen, Comscore preferred
Additional information Our Publicis Groupe motto “Viva La Différence” means we’re better together, and we believe that our differences make us stronger. It means we honor and celebrate all identities, across all facets of intersectionality, and it underpins all that we do as an organization. We are focused on fostering belonging and creating equitable & inclusive experiences for all talent.
Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive. Our benefits package includes medical coverage, dental, vision, disability, 401K, as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off.
If you require accommodation or assistance with the application or onboarding process specifically, please contact USMSTACompliance@publicis.com.
All your information will be kept confidential according to EEO guidelines.
Veterans Encouraged to Apply
Compensation Range: $119,510-$188,025 annually. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. Temporary roles may be eligible to participate in our freelancer/temporary employee medical plan through a third-party benefits administration system once certain criteria have been met. Temporary roles may also qualify for participation in our 401(k) plan after eligibility criteria have been met. For regular roles, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off. The Company anticipates the application deadline for this job posting will be 2/2/2025.
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Overview The Director candidate is passionate about digital advertising, and has a desire to architect the future of how Zenith approaches and buys digital media in an ever-changing landscape. He/She will oversee the development and execution of digital campaigns across Display, Social, Mobile, Native, and Video channels within Zenith’s internal digital media team. The activation may be direct or programmatic in nature. He/She must enjoy working with some of the finest minds in the industry, be a teacher and a student of technology, and aspire to contribute to a unique team of industry thought leaders.
As the day-to-day point of contact for senior-level Strategy and Activation colleagues within Zenith, he/she helps with ongoing digital and programmatic education for clients, elevates the level of digital media conversations within the agency and during client meetings when digital media is being discussed, and identifies new revenue growth opportunities.
This individual will possess the technical experience to apply innovation to high-profile programmatic campaign plans across channels, and provides constructive critiques to junior teammates about campaign design, data applications, analytics, and media measurement in order to exceed client objectives.
The Director candidate has a strong intuition and an excellent client services acumen, which will be leveraged to secure bright, new talent for the team. Additionally, the Director shall want to contribute to the positive career development of 3-4 direct reports, develop and execute individual and team goals, and foster an inspired work environment. The Director will report directly to the SVP with heavy interaction with the Strategy Director on a daily basis.
Responsibilities
Supports as team lead on client’s business and oversees all aspects of the assigned LOB(s)
Executes high level strategy and holistic management of the media plan development, implementation, and execution
Identifies key target insights based on client brief necessary for formulating strategic recommendations
Responsible for managing projects and resources and client communications
Maintain an in-depth knowledge of the client business
Understands digital media partners offerings, and showcases marketplace expertise
Manages flawless fundamentals within team, working knowledge of social, precision, commerce, and search platform capabilities
Bring executional knowledge of the Private Marketplace (PMP) landscape (strategy, negotiation and proper technical execution) to the team and organization
Plays a leading role in all aspects of campaign management including vendor liaison and reporting
Assist in presentation of data, insights and media to clients
Intimate knowledge of consumer habits & touchpoints, i.e. digital, commerce, social, video
Craft knowledgeable and relevant POVs that assess media opportunities and place appropriate value
Maintain accountability for QA procedures across upcoming, live and ending campaigns
Assist in project management of custom partner executions
Be a team player, bringing positivity and passion to every situation
Qualifications
B.A. or B.S. in Marketing, Advertising or related field
8+ years of digital media buying/planning managing Display, Video, Social, Commerce, and Search including Programmatic Media Buying (some hands‑on buying experience mandatory)
Full working knowledge of programmatic technology, including vast knowledge of the general programmatic space (DSP marketplace, programmatic planning tools, best practices, Ad Networks, Exchanges, PMPs)
Experience planning digital campaigns against awareness and acquisition initiatives
4+ years of people management experience, managing 3-5 reports in an account management/client services team
CPG experience is ideal
Must have excellent verbal/written communication skills, interpersonal skills, detail‑orientation, follow‑through skills
Must have strong analytical, research, and quantitative skills
Must be hard‑working, resourceful and thrive in a fast‑paced environment
Advanced Excel and PowerPoint skills, formulas, v‑lookup, conditional formats, pivot tables, etc.
Must possess/develop a strong understanding of the entertainment industry across linear and DTC Streaming offerings
Experience with Prisma and DCM preferred
Experience with Research tools such as Nielsen, Comscore preferred
Additional information Our Publicis Groupe motto “Viva La Différence” means we’re better together, and we believe that our differences make us stronger. It means we honor and celebrate all identities, across all facets of intersectionality, and it underpins all that we do as an organization. We are focused on fostering belonging and creating equitable & inclusive experiences for all talent.
Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive. Our benefits package includes medical coverage, dental, vision, disability, 401K, as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off.
If you require accommodation or assistance with the application or onboarding process specifically, please contact USMSTACompliance@publicis.com.
All your information will be kept confidential according to EEO guidelines.
Veterans Encouraged to Apply
Compensation Range: $119,510-$188,025 annually. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. Temporary roles may be eligible to participate in our freelancer/temporary employee medical plan through a third-party benefits administration system once certain criteria have been met. Temporary roles may also qualify for participation in our 401(k) plan after eligibility criteria have been met. For regular roles, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off. The Company anticipates the application deadline for this job posting will be 2/2/2025.
#J-18808-Ljbffr