Circa - IPG DXTRA
Golin Dallas is hiring a Vice President, Social Strategist!
As VP, Social Strategist, you will bring comprehensive media and marketing expertise to lead strategic planning and execution on our most important client engagements, working together with our Social Practice lead.
This pivotal role requires deep consumer insight to craft 360‑degree narratives that solve business challenges through orchestrated earned and owned consumer touchpoints. Established experience in brand storytelling, with social as the first and best channel, will be an imperative for the leader in this role.
Experience and interest in AI’s impact on the consumer discovery and media model and ability to counsel clients and design social strategies that use AI as an effective tool will be a component of this role.
What You’ll Do
Manage large‑scale planning initiatives across interconnected marketing disciplines (social, influencer, paid), aligning strategy and executions with clients’ business objectives.
Lead a team with executional excellence, fostering scalable, cross‑functional integration.
Drive a culture of fearless creativity by empowering teams to pursue disruptive ideas and push the boundaries of traditional thinking.
Oversee the creation and alignment of social strategies across all channel types—earned, owned, paid—to ensure unified messaging and performance.
Deliver high‑level brand guidance and strategic client support, with a strong focus on best‑in‑class social marketing and new business development.
Partner closely with the SVP, Executive Director, Digital Strategy to lead and provide strategic counsel for four major social accounts in the Dallas office.
Lead and empower teams in delivering high‑impact social strategies, promoting collaboration, creative discipline, and scalable approaches that strengthen brand visibility, audience connection, and consumer discovery.
Collaborate across strategy and planning, creative and analytics to deliver channel‑specific social strategies that uphold brand storytelling that is both compelling and performance‑driven.
Serve as a go‑to expert on social media trends, the platform ecosystem and cultural trend casting, using foundational AI insights and practices to further the work.
Support new business development and help build robust, scalable social programs that align with business objectives.
Lead and mentor a team of 2–3 junior staff, fostering growth, accountability, and high‑performance standards.
Help shape team structure and workflow alongside the SVP, Executive Director, Digital Strategy.
Drive thought leadership and champion internal innovation initiatives that shape strategic direction and elevate organizational capabilities.
What You Have
10+ years of experience in digital/social media, preferably with large, complex brands. Agency and in‑house experience is desired.
Expertise in leading teams with strategic direction, fostering alignment, and enabling seamless execution across disciplines.
Deep understanding of major and emerging social platforms, including best practices and user dynamics.
Ability to translate insights from analytics into actionable recommendations.
Comfortable working in a fast‑paced, evolving environment with multiple stakeholders.
Excellent communication and presentation skills.
Experience managing paid social campaigns is a plus.
Familiarity with tools like TalkWalker, SpikeNews, Sprinklr, HootSuite, Slack, SharePoint, and AirTable.
Strategic thinker with a passion for innovation and growth.
Ability to mentor and develop talent, fostering a collaborative and high‑performing team culture.
About Golin Golin is a global, award‑winning public relations agency that helps clients create change that matters. Golin’s 1,700 employees operate across 50+ offices worldwide, providing comprehensive solutions for multi‑market, regional and global communications programs. Golin is committed to upskilling its workforce and integrating AI into everyday work to maximize value for clients.
Golin offers a LifeTime benefits program, including flexible time off, enhanced family care, generous health and wellness benefits, workplace hybrid flexibility, and a monthly LifeTime stipend for the gym or hobbies.
Location & Compensation Hybrid role located in Dallas, TX. In‑person collaboration two to three days a week, with flexibility for remote work.
Salary range: $120,000 – $219,000.
Equal Employment Opportunity Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability, protected veteran status, or other characteristics protected by law.
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As VP, Social Strategist, you will bring comprehensive media and marketing expertise to lead strategic planning and execution on our most important client engagements, working together with our Social Practice lead.
This pivotal role requires deep consumer insight to craft 360‑degree narratives that solve business challenges through orchestrated earned and owned consumer touchpoints. Established experience in brand storytelling, with social as the first and best channel, will be an imperative for the leader in this role.
Experience and interest in AI’s impact on the consumer discovery and media model and ability to counsel clients and design social strategies that use AI as an effective tool will be a component of this role.
What You’ll Do
Manage large‑scale planning initiatives across interconnected marketing disciplines (social, influencer, paid), aligning strategy and executions with clients’ business objectives.
Lead a team with executional excellence, fostering scalable, cross‑functional integration.
Drive a culture of fearless creativity by empowering teams to pursue disruptive ideas and push the boundaries of traditional thinking.
Oversee the creation and alignment of social strategies across all channel types—earned, owned, paid—to ensure unified messaging and performance.
Deliver high‑level brand guidance and strategic client support, with a strong focus on best‑in‑class social marketing and new business development.
Partner closely with the SVP, Executive Director, Digital Strategy to lead and provide strategic counsel for four major social accounts in the Dallas office.
Lead and empower teams in delivering high‑impact social strategies, promoting collaboration, creative discipline, and scalable approaches that strengthen brand visibility, audience connection, and consumer discovery.
Collaborate across strategy and planning, creative and analytics to deliver channel‑specific social strategies that uphold brand storytelling that is both compelling and performance‑driven.
Serve as a go‑to expert on social media trends, the platform ecosystem and cultural trend casting, using foundational AI insights and practices to further the work.
Support new business development and help build robust, scalable social programs that align with business objectives.
Lead and mentor a team of 2–3 junior staff, fostering growth, accountability, and high‑performance standards.
Help shape team structure and workflow alongside the SVP, Executive Director, Digital Strategy.
Drive thought leadership and champion internal innovation initiatives that shape strategic direction and elevate organizational capabilities.
What You Have
10+ years of experience in digital/social media, preferably with large, complex brands. Agency and in‑house experience is desired.
Expertise in leading teams with strategic direction, fostering alignment, and enabling seamless execution across disciplines.
Deep understanding of major and emerging social platforms, including best practices and user dynamics.
Ability to translate insights from analytics into actionable recommendations.
Comfortable working in a fast‑paced, evolving environment with multiple stakeholders.
Excellent communication and presentation skills.
Experience managing paid social campaigns is a plus.
Familiarity with tools like TalkWalker, SpikeNews, Sprinklr, HootSuite, Slack, SharePoint, and AirTable.
Strategic thinker with a passion for innovation and growth.
Ability to mentor and develop talent, fostering a collaborative and high‑performing team culture.
About Golin Golin is a global, award‑winning public relations agency that helps clients create change that matters. Golin’s 1,700 employees operate across 50+ offices worldwide, providing comprehensive solutions for multi‑market, regional and global communications programs. Golin is committed to upskilling its workforce and integrating AI into everyday work to maximize value for clients.
Golin offers a LifeTime benefits program, including flexible time off, enhanced family care, generous health and wellness benefits, workplace hybrid flexibility, and a monthly LifeTime stipend for the gym or hobbies.
Location & Compensation Hybrid role located in Dallas, TX. In‑person collaboration two to three days a week, with flexibility for remote work.
Salary range: $120,000 – $219,000.
Equal Employment Opportunity Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability, protected veteran status, or other characteristics protected by law.
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