Strategic Group
Montucky Cold Snacks Retail Activation Manager
Strategic Group, Seattle, Washington, us, 98127
Montucky Cold Snacks Retail Activation Manager
Strategic Group is a full-scale marketing agency specializing in experiential programming and sales support initiatives. For more than two decades, we’ve built a reputation for engaging our clients’ retail customers and influencing their hard-to-penetrate consumer base.
RETAIL ACTIVATION MANAGER
In this role, the Retail Activation Manager will serve as the primary marketing expert on behalf of E.&J. Gallo’s Malt Division with the Montucky Cold Snacks brand. They will develop and maintain positive relationships with key on premise accounts in their market, ensure high visibility for the Montucky Cold Snacks brand and create affinity among target consumers. In addition to executing sales support efforts in the accounts, they will be responsible for building new business within their respective territories and executing impactful sampling activations within their defined account universe.
Our Retail Activation Manager will work collaboratively with our client’s local team as well as the distributor partners that sell directly to their target customers.
ESSENTIAL JOB FUNCTIONS
Build and develop a key account list across a defined territory of “must win” accounts, driving on premises growth, focusing on targeting quality distribution
Demonstrate an understanding of supplier brand strategies (marketing, promotion, and consumer engagement)
Execute brand standards at industry leading levels
Apply skills to educate, inspire, and achieve menu placements, staff education, POS visibility, and trade
Focus on securing brand features, programming, and visibility within the account universe
Communicate market conditions to the client regularly in an articulate efficient manner
Maintain awareness of best practices, trends, and competitive brands
Track, measure, record, and provide valuable insights on all sales support initiatives
Ensure practices are compliant with all local, state, and federal regulatory statutes
Work closely with local distributor partners to ensure all goals are met within the defined timeframe
Occasionally assist Gallo Malt Division brand teams, in executing select brand events within the market
Experiential Marketing
Identify brand opportunities via non-traditional marketing initiatives
Develop engaging sampling initiatives that generate excitement and affinity for the brand
Schedule programming in target accounts at the optimal time for target consumer engagement
Manage budget and associated activation costs
Leverage programming and consumer demand to inspire trade
Execute impactful sampling activations within the account universe, recording sales, tracking conversions, and recap accordingly
REQUIREMENTS
Beverage industry related experience; preferably in beer or as a bartender
B.A. or B.S. in Business Administration, Marketing, Public Relations, or related field
Ability to drive and maintain a valid driver’s license, and have a reliable vehicle
Proficiency in the entire Microsoft Office Suite (PowerPoint, Excel, Word, and Outlook)
Basic understanding of the brewing process, production, product/food pairing techniques, and service
Strong time management skills, and ability to manage a budget effectively
Self-motivated with the ability to work efficiently remotely
Creative abilities to develop programming opportunities
Ability to thrive in a fast-paced, goal-oriented, dynamic environment
Comprehensive understanding of adult beverage practices and regulatory compliance
Must be available to work a flexible schedule, including some nights and weekends as needed
Must be able to lift at least 50lbs and stand for long periods of time
QUALIFICATIONS
Strong leadership, motivation, excellent and persuasive communication skills (written and verbal)
Existing distributor, on premise, or retail account relationships are a plus
Extensive knowledge of alcohol beverage industry, with preferred expertise in the beer category
Experience taking prompt action to accomplish objectives and achieve goals beyond what is required; ability to be proactive
Skilled at commanding presence, presenting ideas effectively to individuals and groups at all levels
Experience setting high standards of performance for self and others; experience implementing standards of excellence with measurable goals
Knowledge & ability to use industry related software such as Canva, Karma/VIP, etc., a huge plus
The salary range for the role is $60,000 - $80,000 per year.
REPORTING RELATIONSHIP AND EVALUATION
Reports directly to and is evaluated by the company’s Lead Retail Activation Manager and overseen by the company’s Vice President. Additionally, all roles are responsible to the E&J Gallo Business Development Manager in market.
The above description is intended to describe the general content of and requirements for the performance of the job of the Retail Activation Manager. It is not to be construed as an exhaustive statement of essential functions, responsibilities, or requirements nor should it be construed as creating a contract of employment, which is terminable by the employee or Strategic Group at any time for any reason.
Qualified candidates should send RESUME & COVER LETTER to opportunities@strategicgroup.tv
Job Title:
Montucky Cold Snacks Retail Activation Manager
Company:
Strategic Group
Employment Type:
Full Time
Industry Sectors:
Beverage - Spirits / Alcohol
Date Posted:
11/10/2025
Location:
Seattle, WA
#J-18808-Ljbffr
RETAIL ACTIVATION MANAGER
In this role, the Retail Activation Manager will serve as the primary marketing expert on behalf of E.&J. Gallo’s Malt Division with the Montucky Cold Snacks brand. They will develop and maintain positive relationships with key on premise accounts in their market, ensure high visibility for the Montucky Cold Snacks brand and create affinity among target consumers. In addition to executing sales support efforts in the accounts, they will be responsible for building new business within their respective territories and executing impactful sampling activations within their defined account universe.
Our Retail Activation Manager will work collaboratively with our client’s local team as well as the distributor partners that sell directly to their target customers.
ESSENTIAL JOB FUNCTIONS
Build and develop a key account list across a defined territory of “must win” accounts, driving on premises growth, focusing on targeting quality distribution
Demonstrate an understanding of supplier brand strategies (marketing, promotion, and consumer engagement)
Execute brand standards at industry leading levels
Apply skills to educate, inspire, and achieve menu placements, staff education, POS visibility, and trade
Focus on securing brand features, programming, and visibility within the account universe
Communicate market conditions to the client regularly in an articulate efficient manner
Maintain awareness of best practices, trends, and competitive brands
Track, measure, record, and provide valuable insights on all sales support initiatives
Ensure practices are compliant with all local, state, and federal regulatory statutes
Work closely with local distributor partners to ensure all goals are met within the defined timeframe
Occasionally assist Gallo Malt Division brand teams, in executing select brand events within the market
Experiential Marketing
Identify brand opportunities via non-traditional marketing initiatives
Develop engaging sampling initiatives that generate excitement and affinity for the brand
Schedule programming in target accounts at the optimal time for target consumer engagement
Manage budget and associated activation costs
Leverage programming and consumer demand to inspire trade
Execute impactful sampling activations within the account universe, recording sales, tracking conversions, and recap accordingly
REQUIREMENTS
Beverage industry related experience; preferably in beer or as a bartender
B.A. or B.S. in Business Administration, Marketing, Public Relations, or related field
Ability to drive and maintain a valid driver’s license, and have a reliable vehicle
Proficiency in the entire Microsoft Office Suite (PowerPoint, Excel, Word, and Outlook)
Basic understanding of the brewing process, production, product/food pairing techniques, and service
Strong time management skills, and ability to manage a budget effectively
Self-motivated with the ability to work efficiently remotely
Creative abilities to develop programming opportunities
Ability to thrive in a fast-paced, goal-oriented, dynamic environment
Comprehensive understanding of adult beverage practices and regulatory compliance
Must be available to work a flexible schedule, including some nights and weekends as needed
Must be able to lift at least 50lbs and stand for long periods of time
QUALIFICATIONS
Strong leadership, motivation, excellent and persuasive communication skills (written and verbal)
Existing distributor, on premise, or retail account relationships are a plus
Extensive knowledge of alcohol beverage industry, with preferred expertise in the beer category
Experience taking prompt action to accomplish objectives and achieve goals beyond what is required; ability to be proactive
Skilled at commanding presence, presenting ideas effectively to individuals and groups at all levels
Experience setting high standards of performance for self and others; experience implementing standards of excellence with measurable goals
Knowledge & ability to use industry related software such as Canva, Karma/VIP, etc., a huge plus
The salary range for the role is $60,000 - $80,000 per year.
REPORTING RELATIONSHIP AND EVALUATION
Reports directly to and is evaluated by the company’s Lead Retail Activation Manager and overseen by the company’s Vice President. Additionally, all roles are responsible to the E&J Gallo Business Development Manager in market.
The above description is intended to describe the general content of and requirements for the performance of the job of the Retail Activation Manager. It is not to be construed as an exhaustive statement of essential functions, responsibilities, or requirements nor should it be construed as creating a contract of employment, which is terminable by the employee or Strategic Group at any time for any reason.
Qualified candidates should send RESUME & COVER LETTER to opportunities@strategicgroup.tv
Job Title:
Montucky Cold Snacks Retail Activation Manager
Company:
Strategic Group
Employment Type:
Full Time
Industry Sectors:
Beverage - Spirits / Alcohol
Date Posted:
11/10/2025
Location:
Seattle, WA
#J-18808-Ljbffr