Henkel
About this Position At Henkel, you’ll be part of an organization that’s shaping the future through innovation, sustainability and collaboration. With our trusted brands like Persil®, ‘all®, Loctite®, Snuggle®, and Schwarzkopf® and our cutting-edge technologies, you’ll have countless opportunities to explore new paths and grow.
This position is with our Adhesive Technologies business unit – where we empower our people to transform industries and provide our customers with a competitive advantage through adhesives, sealants and functional coatings.
Dare to learn new skills, advance in your career and make an impact at Henkel.
What you’ll do
Drive awareness and generate demand for the LOCTITE® portfolio and its value-added solutions
Develop and execute annual Broad Market activation plans for LOCTITE®, aligned with the ACM strategic roadmap and go-to-market model
Identify key growth opportunities across Maintenance, Repair, and General Industry segments to drive customer engagement and brand preference
Manage end-to-end campaign execution, including promotions, product hero initiatives, and regional activations
Leverage data, VOC insights, and market trends to shape messaging, positioning, and marketing strategies
Translate and implement global operational plans within the region, ensuring alignment in brand promotion, tools, and solutions
Develop best‑in‑class marketing and sales tools aligned to the customer journey – including sales enablement materials (presentations, demos, brochures, sell sheets, etc.) and creative assets (web copy, videos, infographics, banner ads, etc.)
Deliver holistic activation packages across multiple channels, with a strong focus on digital activation (social media, search, etc.)
Collaborate with internal and external partners to deliver innovative storytelling and content creation approaches
Partner with the Demand Generation team to manage inbound lead generation and support outbound prospecting activities
Lead cross‑functional projects with internal stakeholders and external agencies or consultants to ensure seamless execution
Manage, analyze, and optimize the NA marketing budget to maximize ROI and efficiency
Conduct customer, brand, and product research to guide decision‑making and campaign development
Define and manage the NA social media strategy, ensuring consistent brand voice and engagement
Measure and report ROI of campaigns, activations, and digital initiatives
Provide framework and guidance for regional marketing execution and alignment across teams
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This position is with our Adhesive Technologies business unit – where we empower our people to transform industries and provide our customers with a competitive advantage through adhesives, sealants and functional coatings.
Dare to learn new skills, advance in your career and make an impact at Henkel.
What you’ll do
Drive awareness and generate demand for the LOCTITE® portfolio and its value-added solutions
Develop and execute annual Broad Market activation plans for LOCTITE®, aligned with the ACM strategic roadmap and go-to-market model
Identify key growth opportunities across Maintenance, Repair, and General Industry segments to drive customer engagement and brand preference
Manage end-to-end campaign execution, including promotions, product hero initiatives, and regional activations
Leverage data, VOC insights, and market trends to shape messaging, positioning, and marketing strategies
Translate and implement global operational plans within the region, ensuring alignment in brand promotion, tools, and solutions
Develop best‑in‑class marketing and sales tools aligned to the customer journey – including sales enablement materials (presentations, demos, brochures, sell sheets, etc.) and creative assets (web copy, videos, infographics, banner ads, etc.)
Deliver holistic activation packages across multiple channels, with a strong focus on digital activation (social media, search, etc.)
Collaborate with internal and external partners to deliver innovative storytelling and content creation approaches
Partner with the Demand Generation team to manage inbound lead generation and support outbound prospecting activities
Lead cross‑functional projects with internal stakeholders and external agencies or consultants to ensure seamless execution
Manage, analyze, and optimize the NA marketing budget to maximize ROI and efficiency
Conduct customer, brand, and product research to guide decision‑making and campaign development
Define and manage the NA social media strategy, ensuring consistent brand voice and engagement
Measure and report ROI of campaigns, activations, and digital initiatives
Provide framework and guidance for regional marketing execution and alignment across teams
#J-18808-Ljbffr