CoreStack
Senior Product Marketing Manager - Enterprise Direct
CoreStack, Seattle, Washington, us, 98127
Senior Product Marketing Manager - Enterprise Direct
Join to apply for the
Senior Product Marketing Manager - Enterprise Direct
role at
CoreStack Senior Product Marketing Manager - Enterprise Direct
1 week ago Be among the first 25 applicants Join to apply for the
Senior Product Marketing Manager - Enterprise Direct
role at
CoreStack Get AI-powered advice on this job and more exclusive features. Job Summary:
Drive go-to-market strategy, positioning, and messaging for enterprise direct sales in the USA. Collaborate with cross-functional teams to boost pipeline, awareness, and product adoption.
What Youll Do
Lead the Enterprise Marketing Strategy
Own and drive the growth marketing strategy for Enterprise Directfrom segmentation to pipeline creation, attracting, engaging, and retaining customers through continuous experimentation and optimization. Partner with Product, Sales, and Customer Success to define marketing initiatives that align with buyer priorities and vertical transformation trends Shape GTM motions around key enterprise buying cycles and pain points (e.g., FinOps, AI governance, cybersecurity, cloud optimization)
Build Messaging That Drives Engagement
Optimize engagement by developing outcome-driven messaging frameworks tailored to CxO buyers (CIO, CFO, CISO) and business unit leaders Translate platform capabilities into ROI narratives that address enterprise cost, risk, innovation, and compliance priorities Refine differentiation across competitor landscapes and enterprise use case scenarios
Enable Sales and Customer Success
Create enablement assetsmessaging guides, sales plays, talk tracks, solution briefs, and industry decks Customer Acquisition Identify and test scalable strategies to attract new customers efficiently. Partner with sales teams on strategic pursuits, exec briefings, and customer-facing collateral, helping field teams communicate value clearly and consistently
Launch Campaigns That Convert
Drive demand generation to launch full-funnel campaigns around strategic themes and vertical priorities Conversion Rate Optimization Continuously test website elements, ads, and landing pages to maximize customer conversions. Drive content for webinars, analyst briefings, and enterprise events to elevate brand awareness and lead quality
Drive Thought Leadership and Trust
Position the company as a leader in intelligent cloud governance, AI-powered operations, and FinOps through CxO narratives and customer stories Create high-impact assets such as benchmark reports, solution guides, and customer proof points Build relationships with analysts, influencers, and executive communities to reinforce category leadership
What You Bring
6+ years of B2B product marketing experience in enterprise SaaS or cloud platforms Deep understanding of enterprise sales cycles and the ability to influence C-level buyers Exceptional communicator and storyteller with a proven ability to simplify technical solutions into business value Experience launching high-impact go-to-market strategies and ABM campaigns A collaborative, high-ownership mindsetequally strategic and execution-driven
Why This Role Matters
This is more than a marketing role, its a pivotal position that shapes how we engage with the most complex and high-value customers in the market. Your work will accelerate enterprise adoption, elevate our brand, and drive measurable impact on revenue growth.
About The Role
Were seeking a strategic and execution-focused Senior Product Marketing Manager to lead the end-to-end growth marketing strategy for our Enterprise segment. This high-impact role is perfect for a marketer who thrives at the intersection of storytelling, go-to-market strategy, and customer insight. You'll be responsible for translating complex cloud and AI-driven solutions into compelling value propositions for large enterprise buyersacross industries like financial services, healthcare, manufacturing, and tech. You will shape how we position our platform, engage with enterprise buyers and influencers, and drive growth within Fortune 1000 accounts.
Reports To:
Chief Marketing Officer
Seniority level
Seniority level
Mid-Senior level Employment type
Employment type
Full-time Job function
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Marketing Industries
IT Services and IT Consulting Referrals increase your chances of interviewing at CoreStack by 2x Sign in to set job alerts for Senior Product Marketing Manager roles.
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Join to apply for the
Senior Product Marketing Manager - Enterprise Direct
role at
CoreStack Senior Product Marketing Manager - Enterprise Direct
1 week ago Be among the first 25 applicants Join to apply for the
Senior Product Marketing Manager - Enterprise Direct
role at
CoreStack Get AI-powered advice on this job and more exclusive features. Job Summary:
Drive go-to-market strategy, positioning, and messaging for enterprise direct sales in the USA. Collaborate with cross-functional teams to boost pipeline, awareness, and product adoption.
What Youll Do
Lead the Enterprise Marketing Strategy
Own and drive the growth marketing strategy for Enterprise Directfrom segmentation to pipeline creation, attracting, engaging, and retaining customers through continuous experimentation and optimization. Partner with Product, Sales, and Customer Success to define marketing initiatives that align with buyer priorities and vertical transformation trends Shape GTM motions around key enterprise buying cycles and pain points (e.g., FinOps, AI governance, cybersecurity, cloud optimization)
Build Messaging That Drives Engagement
Optimize engagement by developing outcome-driven messaging frameworks tailored to CxO buyers (CIO, CFO, CISO) and business unit leaders Translate platform capabilities into ROI narratives that address enterprise cost, risk, innovation, and compliance priorities Refine differentiation across competitor landscapes and enterprise use case scenarios
Enable Sales and Customer Success
Create enablement assetsmessaging guides, sales plays, talk tracks, solution briefs, and industry decks Customer Acquisition Identify and test scalable strategies to attract new customers efficiently. Partner with sales teams on strategic pursuits, exec briefings, and customer-facing collateral, helping field teams communicate value clearly and consistently
Launch Campaigns That Convert
Drive demand generation to launch full-funnel campaigns around strategic themes and vertical priorities Conversion Rate Optimization Continuously test website elements, ads, and landing pages to maximize customer conversions. Drive content for webinars, analyst briefings, and enterprise events to elevate brand awareness and lead quality
Drive Thought Leadership and Trust
Position the company as a leader in intelligent cloud governance, AI-powered operations, and FinOps through CxO narratives and customer stories Create high-impact assets such as benchmark reports, solution guides, and customer proof points Build relationships with analysts, influencers, and executive communities to reinforce category leadership
What You Bring
6+ years of B2B product marketing experience in enterprise SaaS or cloud platforms Deep understanding of enterprise sales cycles and the ability to influence C-level buyers Exceptional communicator and storyteller with a proven ability to simplify technical solutions into business value Experience launching high-impact go-to-market strategies and ABM campaigns A collaborative, high-ownership mindsetequally strategic and execution-driven
Why This Role Matters
This is more than a marketing role, its a pivotal position that shapes how we engage with the most complex and high-value customers in the market. Your work will accelerate enterprise adoption, elevate our brand, and drive measurable impact on revenue growth.
About The Role
Were seeking a strategic and execution-focused Senior Product Marketing Manager to lead the end-to-end growth marketing strategy for our Enterprise segment. This high-impact role is perfect for a marketer who thrives at the intersection of storytelling, go-to-market strategy, and customer insight. You'll be responsible for translating complex cloud and AI-driven solutions into compelling value propositions for large enterprise buyersacross industries like financial services, healthcare, manufacturing, and tech. You will shape how we position our platform, engage with enterprise buyers and influencers, and drive growth within Fortune 1000 accounts.
Reports To:
Chief Marketing Officer
Seniority level
Seniority level
Mid-Senior level Employment type
Employment type
Full-time Job function
Job function
Marketing Industries
IT Services and IT Consulting Referrals increase your chances of interviewing at CoreStack by 2x Sign in to set job alerts for Senior Product Marketing Manager roles.
Arlington, VA $190,000.00-$225,000.00 1 week ago Columbia, MD $100,171.00-$181,034.00 4 days ago Director of Corporate Marketing & Branding
Washington DC-Baltimore Area $105,000.00-$120,000.00 1 day ago Washington, DC $140,000.00-$160,000.00 2 weeks ago Montgomery County, MD $91,000.00-$138,000.00 1 week ago Washington, DC $120,000.00-$140,000.00 5 days ago Washington DC-Baltimore Area $60,000.00-$80,000.00 3 days ago Washington, DC $100,000.00-$120,000.00 4 weeks ago McLean, VA $180,000.00-$220,000.00 1 week ago Director, Demand Generation & Customer Marketing
Director, Regional Marketing - Northeast
Director of Product Marketing - Humanities
Director of Marketing Creative & Content
Bethesda, MD $91,000.00-$138,000.00 1 week ago Director, Subscriber Acquisition Marketing
Washington, DC $130,300.00-$242,100.00 6 days ago Associate Director, Regional Marketing, Cardiovascular - DC Metro
Washington, DC $143,240.00-$214,860.00 1 day ago Washington, DC $185,000.00-$215,000.00 1 day ago Washington, DC $173,000.00-$218,000.00 1 week ago Global Marketing Director, Obesity Strategy
Silver Spring, MD $137,550.40-$229,257.60 1 month ago Bethesda, MD $117,700.00-$157,800.00 2 weeks ago Were unlocking community knowledge in a new way. Experts add insights directly into each article, started with the help of AI. #J-18808-Ljbffr