Snap Inc.
Lead, Global Business Marketing Marcomms
Snap Inc., Los Angeles, California, United States, 90079
Lead, Global Business Marketing Marcomms
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Snap Inc. is a technology company that believes the camera presents the greatest opportunity to improve the way people live and communicate. We empower people to express themselves, live in the moment, learn about the world, and have fun together. Our three core products—Snapchat, Lens Studio, and Spectacles—shape the future of visual communication.
The Creative & Marketing team articulates and brings to life who we are as a brand, why we exist, who we serve, and what value we have to offer. They build a best‑in‑class international marketing organization, enabling initiatives across business and consumer marketing, consumer insights, creative, brand marketing, and marketing operations. This team activates marketing initiatives across the entire Snap Inc. ecosystem.
About the Role We’re looking for a Global Business Marcomms Lead to drive global product and brand marketing communications for our Businesses audiences. This high‑impact leadership role focuses on understanding, consideration, and adoption of Snap business solutions. You’ll act as a key cross‑functional connector across Product Marketing, Communications, Events, Sales, and Partnership Organizations to bring Snap’s global business brand and product positioning to life. The role reports to the Director of Global Brand and plays a key part in shaping Global Business Marketing Strategy.
What You’ll Do
Create and execute Snap’s product and brand marketing strategy, positioning, and programs that communicate Snap’s value proposition for global businesses.
Develop a deep understanding of Snap’s audience personas, mindsets, attitudes, values, and behaviors across products and industries.
Develop highly creative, innovative brand and growth campaigns, narratives, success stories, thought leadership, industry partnerships, workshops, and events (virtual and in‑person) across all our audiences.
Craft value propositions and messaging frameworks that are fueled by audience insights to capture new customers and sustain existing relationships.
Partner across Snap: Collaborate deeply with Product Marketing, Sales, Comms, Insights, Partnerships, and Regional teams to ensure messaging, storytelling, and product positioning resonate with our audience.
Drive global consistency: Develop playbooks, toolkits, and frameworks to standardize how we market to and with businesses worldwide.
Measure, optimize, and scale: Define success metrics, measure campaign performance, and continuously iterate based on insights. Bring a test‑and‑learn mindset to everything we do.
Lead with innovation: Stay ahead of advertising trends, platforms, and community behaviors. Identify new opportunities to drive cultural relevance and differentiate Snap marketing solutions.
Knowledge, Skills & Abilities
A deep proficiency in storytelling, with experience translating insights, product information, and data into client‑facing marketing presentations.
Ability to initiate and drive projects to completion with minimal guidance, working independently as well as collaboratively in a team environment.
Creative thinking and strong communication skills, including presenting to large groups and building brand perception.
Exceptional analytical and problem‑solving skills.
Relationship‑management abilities to engage all levels of the organization with strong interpersonal communication.
Conflict‑resolution skills and the ability to delegate cross‑functionally when appropriate.
Excellent organizational skills, acute attention to detail, and capacity to handle multiple tasks in a fast‑paced, time‑sensitive environment.
Strong written and verbal communication skills with a sense of professionalism.
Project‑management skills for on‑time delivery.
Data‑driven decision making and continuous improvement mindset.
Experience guiding creative production of campaigns, printed collateral, presentations, websites, videos, and other marketing materials.
Minimum Qualifications
8+ years of marketing experience, including 4 years focused on business marketing or tech platform marketing.
Experience building programs that resonate with business audiences, especially within advertising technology.
Proven strategic leadership, anticipating challenges, synthesizing complex inputs, and driving clear, high‑impact decisions across functions and geographies.
Deep passion for marketing and a forward‑looking perspective on marketing technology.
Preferred Qualifications
Strong cross‑functional leadership and stakeholder‑management skills.
Data‑driven decision maker with strong analytical and strategic thinking.
Excellent communication and storytelling skills—comfortable as an internal and external spokesperson.
Experience with digital media, using advertising data to inform strategy.
Passion for technology, innovation, and empowering creative communities.
Track record of success in domestic and global marketing or advertising roles, building agency or partner‑facing programs.
EEO Statement Snap is proud to be an equal‑opportunity employer, committed to providing employment opportunities regardless of race, religious creed, color, national origin, ancestry, physical disability, mental disability, medical condition, genetic information, marital status, sex, gender, gender identity, gender expression, pregnancy, childbirth and breastfeeding, age, sexual orientation, military or veteran status, or any other protected classification, in accordance with applicable federal, state, and local laws. If you have a disability or special need that requires accommodation, please don’t be shy—contact us at accommodations-ext@snap.com.
Benefits Snap’s benefits are built around your needs and include paid parental leave, comprehensive medical coverage, emotional and mental health support programs, and compensation packages that let you share in Snap’s long‑term success.
Compensation In the United States, work locations are assigned a pay zone that determines the salary range for the position. The starting pay will be determined based on job‑related skills, experience, qualifications, work location, and market conditions. These pay zones may be modified in the future.
Zone A (California, Washington, New York City): base salary range $142,000–$214,000 annually. Zone B: base salary range $135,000–$203,000 annually. Zone C: base salary range $121,000–$182,000 annually. This position is eligible for equity in the form of RSUs.
Seniority level
Director
Employment type
Full‑time
Job function
Marketing and Sales
Industries
Software Development
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Snap Inc. is a technology company that believes the camera presents the greatest opportunity to improve the way people live and communicate. We empower people to express themselves, live in the moment, learn about the world, and have fun together. Our three core products—Snapchat, Lens Studio, and Spectacles—shape the future of visual communication.
The Creative & Marketing team articulates and brings to life who we are as a brand, why we exist, who we serve, and what value we have to offer. They build a best‑in‑class international marketing organization, enabling initiatives across business and consumer marketing, consumer insights, creative, brand marketing, and marketing operations. This team activates marketing initiatives across the entire Snap Inc. ecosystem.
About the Role We’re looking for a Global Business Marcomms Lead to drive global product and brand marketing communications for our Businesses audiences. This high‑impact leadership role focuses on understanding, consideration, and adoption of Snap business solutions. You’ll act as a key cross‑functional connector across Product Marketing, Communications, Events, Sales, and Partnership Organizations to bring Snap’s global business brand and product positioning to life. The role reports to the Director of Global Brand and plays a key part in shaping Global Business Marketing Strategy.
What You’ll Do
Create and execute Snap’s product and brand marketing strategy, positioning, and programs that communicate Snap’s value proposition for global businesses.
Develop a deep understanding of Snap’s audience personas, mindsets, attitudes, values, and behaviors across products and industries.
Develop highly creative, innovative brand and growth campaigns, narratives, success stories, thought leadership, industry partnerships, workshops, and events (virtual and in‑person) across all our audiences.
Craft value propositions and messaging frameworks that are fueled by audience insights to capture new customers and sustain existing relationships.
Partner across Snap: Collaborate deeply with Product Marketing, Sales, Comms, Insights, Partnerships, and Regional teams to ensure messaging, storytelling, and product positioning resonate with our audience.
Drive global consistency: Develop playbooks, toolkits, and frameworks to standardize how we market to and with businesses worldwide.
Measure, optimize, and scale: Define success metrics, measure campaign performance, and continuously iterate based on insights. Bring a test‑and‑learn mindset to everything we do.
Lead with innovation: Stay ahead of advertising trends, platforms, and community behaviors. Identify new opportunities to drive cultural relevance and differentiate Snap marketing solutions.
Knowledge, Skills & Abilities
A deep proficiency in storytelling, with experience translating insights, product information, and data into client‑facing marketing presentations.
Ability to initiate and drive projects to completion with minimal guidance, working independently as well as collaboratively in a team environment.
Creative thinking and strong communication skills, including presenting to large groups and building brand perception.
Exceptional analytical and problem‑solving skills.
Relationship‑management abilities to engage all levels of the organization with strong interpersonal communication.
Conflict‑resolution skills and the ability to delegate cross‑functionally when appropriate.
Excellent organizational skills, acute attention to detail, and capacity to handle multiple tasks in a fast‑paced, time‑sensitive environment.
Strong written and verbal communication skills with a sense of professionalism.
Project‑management skills for on‑time delivery.
Data‑driven decision making and continuous improvement mindset.
Experience guiding creative production of campaigns, printed collateral, presentations, websites, videos, and other marketing materials.
Minimum Qualifications
8+ years of marketing experience, including 4 years focused on business marketing or tech platform marketing.
Experience building programs that resonate with business audiences, especially within advertising technology.
Proven strategic leadership, anticipating challenges, synthesizing complex inputs, and driving clear, high‑impact decisions across functions and geographies.
Deep passion for marketing and a forward‑looking perspective on marketing technology.
Preferred Qualifications
Strong cross‑functional leadership and stakeholder‑management skills.
Data‑driven decision maker with strong analytical and strategic thinking.
Excellent communication and storytelling skills—comfortable as an internal and external spokesperson.
Experience with digital media, using advertising data to inform strategy.
Passion for technology, innovation, and empowering creative communities.
Track record of success in domestic and global marketing or advertising roles, building agency or partner‑facing programs.
EEO Statement Snap is proud to be an equal‑opportunity employer, committed to providing employment opportunities regardless of race, religious creed, color, national origin, ancestry, physical disability, mental disability, medical condition, genetic information, marital status, sex, gender, gender identity, gender expression, pregnancy, childbirth and breastfeeding, age, sexual orientation, military or veteran status, or any other protected classification, in accordance with applicable federal, state, and local laws. If you have a disability or special need that requires accommodation, please don’t be shy—contact us at accommodations-ext@snap.com.
Benefits Snap’s benefits are built around your needs and include paid parental leave, comprehensive medical coverage, emotional and mental health support programs, and compensation packages that let you share in Snap’s long‑term success.
Compensation In the United States, work locations are assigned a pay zone that determines the salary range for the position. The starting pay will be determined based on job‑related skills, experience, qualifications, work location, and market conditions. These pay zones may be modified in the future.
Zone A (California, Washington, New York City): base salary range $142,000–$214,000 annually. Zone B: base salary range $135,000–$203,000 annually. Zone C: base salary range $121,000–$182,000 annually. This position is eligible for equity in the form of RSUs.
Seniority level
Director
Employment type
Full‑time
Job function
Marketing and Sales
Industries
Software Development
#J-18808-Ljbffr