Helen of Troy
Sr. Manager, Digital Strategy
– Helen of Troy
Join our
Marketing
team at Helen of Troy and make an immediate impact on our trusted brands: OXO, Hydro Flask, Osprey, Honeywell, PUR, Braun, Vicks, Hot Tools, Drybar, Curlsmith, and Revlon. Together, we build innovative and useful products that elevate people’s lives everywhere, every day.
Look around your home, and you’ll find us everywhere—in your kitchen, living room, bedroom, and bathroom. We are already making your everyday lives better. We are powered by knowledgeable, enthusiastic, and forward-thinking people committed to developing a culture of inclusion. Whether you are just starting your career or in need of a challenge, we recognize, develop, and empower talent!
Position Sr. Manager, Digital Strategy
Department Marketing
Work Locations
Morristown, NJ
New York, NY
Hybrid Schedule At Helen of Troy, we embrace a flexible hybrid work model designed to support collaboration and productivity. For roles eligible for hybrid work, our standard schedule includes in‑office collaboration from Tuesday through Thursday, with the option to work remotely on Mondays and Fridays. Any updates to this model will be communicated in advance. Please note that hybrid eligibility and schedules may vary based on business needs and manager expectations.
What You Will Be Doing The Senior Manager, Digital Strategy & Activation, will be responsible for leading best‑in‑class digital strategy and activation support to Helen of Troy brands across national, e‑commerce, and DTC media. They will steward digital ad spending alongside media AOR and contribute to leading existing and future partnership alliances with DSPs, social advertising platforms, identity solutions, and technology providers in driving solutions, activations, and outcomes. The Senior Manager will work together with the Director, Digital and Data Strategy, brand teams, Experience Planners, and media AOR to define, audit, and drive ongoing and pulsed campaigns aligned with brand business goals and objectives communicated by Experience Planning and Brand teams. They will facilitate end‑to‑end activation oversight of precision campaigns including but not limited to supporting DTC, brand and retail campaign strategic planning, design, execution, and measurement, and they will lead our enterprise‑wide Direct‑To‑Consumer (DTC) performance to drive customer acquisition, retention, and revenue growth through best‑in‑class digital media strategy, execution, and optimization.
Contribute to end‑to‑end orchestration of digital marketing campaign set‑up, activation, optimization, and audit across assigned categories and brands and across key campaign states (strategic planning, design, execution, measurement)
Own the end‑to‑end strategy and execution of assigned brands’ media campaigns across paid social, search, programmatic, display, and emerging channels.
Develop with Brand, Experience Planning, Retail Sales, and Media Agency teams’ potential digital precision programmatic marketing use cases across assigned brands to accomplish business goals and marketing objectives.
Co‑develop with Digital Analytics and Media Agency a performance‑first mindset ensuring DTC media investments are optimized for ROAS, CAC, LTV and other key KPIs that will define campaign success and drive learning.
Contribute to strategic performance relationship with DSPs, social advertising platforms, and identity solution providers including campaign planning, beta testing, and long‑term strategic planning for a post‑3rd‑party cookie world.
Support data‑informed campaign design – partnering with internal/external stakeholders to define in‑platform audience targeting, touchpoints/channel strategy, creative/content strategy, budget/mix/pacing, and optimization.
Catalog ongoing learnings as they arise to help establish internal benchmarks, campaign learnings to be leveraged across brands and categories.
Support Media Agency in the tracking and documentation of precision media spend, pacing, brand safety, and viewability activity for internal distribution and reconciliation.
Skills Needed To Be Successful In This Role
Deep understanding of digital full‑funnel media techniques using precision, programmatic, display, video, and social channels (e.g., identity, audiences, targeting, content, and creative).
Working knowledge of digital search (SEM & SEO) and email marketing (eCRM) strategy, execution and optimization, and its interplay with broader precision marketing tactics.
Strong analytical skills and fluency in marketing analytics, attribution, and reporting.
Minimum Qualifications
Bachelor's Degree.
5+ years of professional experience with relevant consumer insight background.
5+ years of experience planning and/or executing digital marketing campaigns (with heavy focus on Direct‑to‑Consumer marketing). Digital media advertising on the agency or client side.
Proven experience developing, activating, and optimizing DTC and performance media strategies across platforms including Amazon Ads and key retail media networks such as Walmart Connect, Target Roundel, and Ulta Beauty (Retail Media).
Experience leveraging e‑Commerce and retailer partner (e.g., Amazon, mass, drug, grocery) media services, platforms, and data to inform campaign strategy and optimization.
Authorized to work in the United States on a full‑time basis.
Preferred Qualifications
MBA
Experience in CPG and durable goods
In New Jersey and New York, the standard base pay range for this role is $124,000.00 – $155,000.00 annually. The base pay range is specific to New Jersey and New York and may not be applicable to other locations. Actual salaries will vary based on several factors, including but not limited to location, experience, skill level, and performance. The range listed is just one component of the total compensation package for employees.
Benefits Salary + Bonus, Healthcare, Dental, Vision, Paid Holidays, Paid Parental Leave, 401(k) with company match, Basic Life Insurance, Short Term Disability (STD), Long Term Disability (LTD), Paid Time Off (PTO), Paid Charitable (volunteer) Leave, and Educational Assistance.
Seniority Level Mid‑Senior level
Employment Type Full‑time
Job Function Business Development and Sales
Industries Manufacturing
We’re unlocking community knowledge in a new way. Experts add insights directly into each article, started with the help of AI.
Referrals Referrals increase your chances of interviewing at Helen of Troy by 2x.
EEO Statement Helen of Troy is an Equal Opportunity/Affirmative Action Employer. We are committed to developing a diverse workforce and cultivating an inclusive environment. We value diversity and believe that we are strengthened by the differences in our experiences, thoughts, cultures, and backgrounds. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, pregnancy, genetic information, disability, status as a protected veteran, or any other protected category under applicable federal, state, and local laws.
We will provide individuals with disabilities with reasonable accommodations to participate in the job application process. If you would like to request an accommodation, please contact Human Resources at (915) 225‑8000.
Founded in 1968, Helen of Troy is a prominent player in the global consumer products industry, offering diverse career opportunities across North America, South America, Europe, and Asia. We boast a collection of renowned brands such as OXO, Hydro Flask, Osprey, Honeywell, PUR, Braun, Vicks, Hot Tools, Drybar, Curlsmith, Revlon, and Olive & June – many of which rank #1, #2, or #3 in their respective categories, making the Helen of Troy name synonymous with excellence and ingenuity.
At Helen of Troy, our strategy involves acquiring brands that we can integrate and enhance, amplifying their unique attributes to drive growth and profitability. Embracing a culture of collaboration internally and externally, we are committed to providing innovative solutions tailored to consumers, operational excellence, global scalability, and exceptional shared services to support our brand portfolio. This dedication to fostering development and success sets Helen of Troy apart as a pioneer in the industry, propelling our brands to unparalleled heights of success and recognition worldwide.
The above statements are intended to describe the general nature and level of work performed by people assigned to this classification. They are not intended to be construed as an exhaustive list of all responsibilities and duties required of personnel so classified. Management retains the right to add or to change duties of the position at any time.
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– Helen of Troy
Join our
Marketing
team at Helen of Troy and make an immediate impact on our trusted brands: OXO, Hydro Flask, Osprey, Honeywell, PUR, Braun, Vicks, Hot Tools, Drybar, Curlsmith, and Revlon. Together, we build innovative and useful products that elevate people’s lives everywhere, every day.
Look around your home, and you’ll find us everywhere—in your kitchen, living room, bedroom, and bathroom. We are already making your everyday lives better. We are powered by knowledgeable, enthusiastic, and forward-thinking people committed to developing a culture of inclusion. Whether you are just starting your career or in need of a challenge, we recognize, develop, and empower talent!
Position Sr. Manager, Digital Strategy
Department Marketing
Work Locations
Morristown, NJ
New York, NY
Hybrid Schedule At Helen of Troy, we embrace a flexible hybrid work model designed to support collaboration and productivity. For roles eligible for hybrid work, our standard schedule includes in‑office collaboration from Tuesday through Thursday, with the option to work remotely on Mondays and Fridays. Any updates to this model will be communicated in advance. Please note that hybrid eligibility and schedules may vary based on business needs and manager expectations.
What You Will Be Doing The Senior Manager, Digital Strategy & Activation, will be responsible for leading best‑in‑class digital strategy and activation support to Helen of Troy brands across national, e‑commerce, and DTC media. They will steward digital ad spending alongside media AOR and contribute to leading existing and future partnership alliances with DSPs, social advertising platforms, identity solutions, and technology providers in driving solutions, activations, and outcomes. The Senior Manager will work together with the Director, Digital and Data Strategy, brand teams, Experience Planners, and media AOR to define, audit, and drive ongoing and pulsed campaigns aligned with brand business goals and objectives communicated by Experience Planning and Brand teams. They will facilitate end‑to‑end activation oversight of precision campaigns including but not limited to supporting DTC, brand and retail campaign strategic planning, design, execution, and measurement, and they will lead our enterprise‑wide Direct‑To‑Consumer (DTC) performance to drive customer acquisition, retention, and revenue growth through best‑in‑class digital media strategy, execution, and optimization.
Contribute to end‑to‑end orchestration of digital marketing campaign set‑up, activation, optimization, and audit across assigned categories and brands and across key campaign states (strategic planning, design, execution, measurement)
Own the end‑to‑end strategy and execution of assigned brands’ media campaigns across paid social, search, programmatic, display, and emerging channels.
Develop with Brand, Experience Planning, Retail Sales, and Media Agency teams’ potential digital precision programmatic marketing use cases across assigned brands to accomplish business goals and marketing objectives.
Co‑develop with Digital Analytics and Media Agency a performance‑first mindset ensuring DTC media investments are optimized for ROAS, CAC, LTV and other key KPIs that will define campaign success and drive learning.
Contribute to strategic performance relationship with DSPs, social advertising platforms, and identity solution providers including campaign planning, beta testing, and long‑term strategic planning for a post‑3rd‑party cookie world.
Support data‑informed campaign design – partnering with internal/external stakeholders to define in‑platform audience targeting, touchpoints/channel strategy, creative/content strategy, budget/mix/pacing, and optimization.
Catalog ongoing learnings as they arise to help establish internal benchmarks, campaign learnings to be leveraged across brands and categories.
Support Media Agency in the tracking and documentation of precision media spend, pacing, brand safety, and viewability activity for internal distribution and reconciliation.
Skills Needed To Be Successful In This Role
Deep understanding of digital full‑funnel media techniques using precision, programmatic, display, video, and social channels (e.g., identity, audiences, targeting, content, and creative).
Working knowledge of digital search (SEM & SEO) and email marketing (eCRM) strategy, execution and optimization, and its interplay with broader precision marketing tactics.
Strong analytical skills and fluency in marketing analytics, attribution, and reporting.
Minimum Qualifications
Bachelor's Degree.
5+ years of professional experience with relevant consumer insight background.
5+ years of experience planning and/or executing digital marketing campaigns (with heavy focus on Direct‑to‑Consumer marketing). Digital media advertising on the agency or client side.
Proven experience developing, activating, and optimizing DTC and performance media strategies across platforms including Amazon Ads and key retail media networks such as Walmart Connect, Target Roundel, and Ulta Beauty (Retail Media).
Experience leveraging e‑Commerce and retailer partner (e.g., Amazon, mass, drug, grocery) media services, platforms, and data to inform campaign strategy and optimization.
Authorized to work in the United States on a full‑time basis.
Preferred Qualifications
MBA
Experience in CPG and durable goods
In New Jersey and New York, the standard base pay range for this role is $124,000.00 – $155,000.00 annually. The base pay range is specific to New Jersey and New York and may not be applicable to other locations. Actual salaries will vary based on several factors, including but not limited to location, experience, skill level, and performance. The range listed is just one component of the total compensation package for employees.
Benefits Salary + Bonus, Healthcare, Dental, Vision, Paid Holidays, Paid Parental Leave, 401(k) with company match, Basic Life Insurance, Short Term Disability (STD), Long Term Disability (LTD), Paid Time Off (PTO), Paid Charitable (volunteer) Leave, and Educational Assistance.
Seniority Level Mid‑Senior level
Employment Type Full‑time
Job Function Business Development and Sales
Industries Manufacturing
We’re unlocking community knowledge in a new way. Experts add insights directly into each article, started with the help of AI.
Referrals Referrals increase your chances of interviewing at Helen of Troy by 2x.
EEO Statement Helen of Troy is an Equal Opportunity/Affirmative Action Employer. We are committed to developing a diverse workforce and cultivating an inclusive environment. We value diversity and believe that we are strengthened by the differences in our experiences, thoughts, cultures, and backgrounds. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, pregnancy, genetic information, disability, status as a protected veteran, or any other protected category under applicable federal, state, and local laws.
We will provide individuals with disabilities with reasonable accommodations to participate in the job application process. If you would like to request an accommodation, please contact Human Resources at (915) 225‑8000.
Founded in 1968, Helen of Troy is a prominent player in the global consumer products industry, offering diverse career opportunities across North America, South America, Europe, and Asia. We boast a collection of renowned brands such as OXO, Hydro Flask, Osprey, Honeywell, PUR, Braun, Vicks, Hot Tools, Drybar, Curlsmith, Revlon, and Olive & June – many of which rank #1, #2, or #3 in their respective categories, making the Helen of Troy name synonymous with excellence and ingenuity.
At Helen of Troy, our strategy involves acquiring brands that we can integrate and enhance, amplifying their unique attributes to drive growth and profitability. Embracing a culture of collaboration internally and externally, we are committed to providing innovative solutions tailored to consumers, operational excellence, global scalability, and exceptional shared services to support our brand portfolio. This dedication to fostering development and success sets Helen of Troy apart as a pioneer in the industry, propelling our brands to unparalleled heights of success and recognition worldwide.
The above statements are intended to describe the general nature and level of work performed by people assigned to this classification. They are not intended to be construed as an exhaustive list of all responsibilities and duties required of personnel so classified. Management retains the right to add or to change duties of the position at any time.
#J-18808-Ljbffr