Genesys
Director, Business Development North America
Genesys, Durham, North Carolina, United States, 27703
Director, Business Development North America
Genesys empowers organizations of all sizes to improve loyalty and business outcomes by creating the best experiences for their customers and employees. Through Genesys Cloud, the AI-powered Experience Orchestration platform, organizations can accelerate growth by delivering empathetic, personalized experiences at scale to drive customer loyalty, workforce engagement, efficiency and operational improvements. We employ more than 6,000 people across the globe who embrace empathy and cultivate collaboration to succeed. While we offer great benefits and perks like larger tech companies, our employees have the independence to make a larger impact on the company and take ownership of their work. Join the team and create the future of customer experience together.
Director of Business Development (Sales Development) Genesys is looking for a growth-oriented, innovative, passionate leader to join our team as Director of Business Development responsible for leading both inbound and outbound prospecting motions for the North America Demand Gen team. This key individual will be part of the go‑to‑market leadership team and will lead a team of 50+ business development reps and managers responsible for prospecting and setting up qualified appointments for the sales teams across all segments to grow pipeline. This position will drive all aspects of our business development organization to help Genesys achieve ambitious growth objectives and capture market share across the North America market. It will also play a key role in influencing cross‑functional collaboration and decision‑making, ensuring alignment across various business functions such as Account Executive leadership, HR, demand gen, enablement and more.
What You’ll Do:
Develop and execute a comprehensive strategy and process for driving opportunity creation, ensuring alignment with organizational goals and sales targets.
Be able to analyze results from marketing campaigns and deliver impactful feedback to marketing & sales leadership on lead quality, volume, and demo quality to build a pipeline to achieve and exceed revenue goals.
Create and deliver accurate analysis of individual/team results and maintain reporting to accurately track and manage Business Development Rep metrics.
Evaluate trends to identify areas for improvement and surface best practices.
Drive the recruitment and onboarding of new Business Development reps in line with the future organizational strategy.
Partner with Sales and Enablement leadership to develop a career progression plan for all new team members, coaching them to succeed in this role and future roles.
Utilize key data points to drive the performance of the segment, consistently assessing metrics to optimize strategies and tactics. Leverage performance insights to adjust processes and enhance results.
Partner with Demand Gen to refine BDR messaging, ensuring value‑driven outreach that resonates with target personas.
Leverage AI‑driven insights and intent data from tools such as 6sense and UserGems, combined with dynamic target account methodologies, to optimize lead targeting and engagement strategies.
Continuously enhance BDR processes to improve efficiency, scalability, and alignment with Sales and Marketing, ensuring seamless opportunity progression through the sales funnel.
Champion a culture of learning and innovation, fostering continuous improvement through peer coaching, best practice sharing, and professional development programs.
Implement career progression frameworks to develop BDRs into future Account Executives, Sales Leaders, or other GTM roles.
What You’ll Bring:
Bachelor's degree or equivalent experience.
6+ years of experience in sales development, with at least 3 years leading leaders within a B2B SaaS environment.
Demonstrated experience in leading and mentoring high‑performing BDR/sales teams in high‑growth organizations and influencing change at an organizational level.
Exceptional leadership, coaching, and communication skills—able to inspire teams, align cross‑functional stakeholders, and drive execution.
Strong analytical mindset, with expertise in translating performance data into actionable sales development improvements.
Deep understanding of technologies including Salesforce and SalesLoft, ABM platforms like 6sense, AI‑driven sales engagement tools, and data enrichment/analytics platforms.
Excellent presentation and listening skills, with the ability to engage effectively with executive stakeholders.
Compensation: This role has a market‑competitive salary with an anticipated base compensation range listed below. Actual salaries will vary depending on a candidate’s experience, qualifications, skills, and location. This role might also be eligible for a commission or performance‑based bonus opportunities.
$123,300.00 - $229,100.00
Benefits:
Medical, Dental, and Vision Insurance.
Telehealth coverage
Flexible work schedules and work from home opportunities
Development and career growth opportunities
Open Time Off in addition to 10 paid holidays
401(k) matching program
Adoption Assistance
Fertility treatments
Click here to view a summary overview of our Benefits.
Reasonable Accommodations: If you require a reasonable accommodation to complete any part of the application process, or are limited in your ability to access or use this online application and need an alternative method for applying, you or someone you know may contact us at reasonable.accommodations@genesys.com. You can expect a response within 24–48 hours. To help us provide the best support, click the email link above to open a pre‑filled message and complete the requested information before sending. If you have any questions, please include them in your email.
Equal Opportunity Employer Genesys is an equal opportunity employer committed to fairness in the workplace. We evaluate qualified applicants without regard to race, color, age, religion, sex, sexual orientation, gender identity or expression, marital status, domestic partner status, national origin, genetics, disability, military and veteran status, and other protected characteristics.
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Director of Business Development (Sales Development) Genesys is looking for a growth-oriented, innovative, passionate leader to join our team as Director of Business Development responsible for leading both inbound and outbound prospecting motions for the North America Demand Gen team. This key individual will be part of the go‑to‑market leadership team and will lead a team of 50+ business development reps and managers responsible for prospecting and setting up qualified appointments for the sales teams across all segments to grow pipeline. This position will drive all aspects of our business development organization to help Genesys achieve ambitious growth objectives and capture market share across the North America market. It will also play a key role in influencing cross‑functional collaboration and decision‑making, ensuring alignment across various business functions such as Account Executive leadership, HR, demand gen, enablement and more.
What You’ll Do:
Develop and execute a comprehensive strategy and process for driving opportunity creation, ensuring alignment with organizational goals and sales targets.
Be able to analyze results from marketing campaigns and deliver impactful feedback to marketing & sales leadership on lead quality, volume, and demo quality to build a pipeline to achieve and exceed revenue goals.
Create and deliver accurate analysis of individual/team results and maintain reporting to accurately track and manage Business Development Rep metrics.
Evaluate trends to identify areas for improvement and surface best practices.
Drive the recruitment and onboarding of new Business Development reps in line with the future organizational strategy.
Partner with Sales and Enablement leadership to develop a career progression plan for all new team members, coaching them to succeed in this role and future roles.
Utilize key data points to drive the performance of the segment, consistently assessing metrics to optimize strategies and tactics. Leverage performance insights to adjust processes and enhance results.
Partner with Demand Gen to refine BDR messaging, ensuring value‑driven outreach that resonates with target personas.
Leverage AI‑driven insights and intent data from tools such as 6sense and UserGems, combined with dynamic target account methodologies, to optimize lead targeting and engagement strategies.
Continuously enhance BDR processes to improve efficiency, scalability, and alignment with Sales and Marketing, ensuring seamless opportunity progression through the sales funnel.
Champion a culture of learning and innovation, fostering continuous improvement through peer coaching, best practice sharing, and professional development programs.
Implement career progression frameworks to develop BDRs into future Account Executives, Sales Leaders, or other GTM roles.
What You’ll Bring:
Bachelor's degree or equivalent experience.
6+ years of experience in sales development, with at least 3 years leading leaders within a B2B SaaS environment.
Demonstrated experience in leading and mentoring high‑performing BDR/sales teams in high‑growth organizations and influencing change at an organizational level.
Exceptional leadership, coaching, and communication skills—able to inspire teams, align cross‑functional stakeholders, and drive execution.
Strong analytical mindset, with expertise in translating performance data into actionable sales development improvements.
Deep understanding of technologies including Salesforce and SalesLoft, ABM platforms like 6sense, AI‑driven sales engagement tools, and data enrichment/analytics platforms.
Excellent presentation and listening skills, with the ability to engage effectively with executive stakeholders.
Compensation: This role has a market‑competitive salary with an anticipated base compensation range listed below. Actual salaries will vary depending on a candidate’s experience, qualifications, skills, and location. This role might also be eligible for a commission or performance‑based bonus opportunities.
$123,300.00 - $229,100.00
Benefits:
Medical, Dental, and Vision Insurance.
Telehealth coverage
Flexible work schedules and work from home opportunities
Development and career growth opportunities
Open Time Off in addition to 10 paid holidays
401(k) matching program
Adoption Assistance
Fertility treatments
Click here to view a summary overview of our Benefits.
Reasonable Accommodations: If you require a reasonable accommodation to complete any part of the application process, or are limited in your ability to access or use this online application and need an alternative method for applying, you or someone you know may contact us at reasonable.accommodations@genesys.com. You can expect a response within 24–48 hours. To help us provide the best support, click the email link above to open a pre‑filled message and complete the requested information before sending. If you have any questions, please include them in your email.
Equal Opportunity Employer Genesys is an equal opportunity employer committed to fairness in the workplace. We evaluate qualified applicants without regard to race, color, age, religion, sex, sexual orientation, gender identity or expression, marital status, domestic partner status, national origin, genetics, disability, military and veteran status, and other protected characteristics.
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