LakeHouse Senior Living
Director of Sales - LakeHouse Senior Living
Join to apply for the Director of Sales role at LakeHouse Senior Living.
About LakeHouse Senior Living LakeHouse Senior Living is proudly part of the Discovery Senior Living family of operating companies and manages care‑ and lifestyle‑focused senior living communities in Indiana, Illinois, Wisconsin, Pennsylvania, Ohio, and Michigan. Built on our “Pillars of Excellence,” we employ thousands of vital Team Members and are committed to providing a positive work environment and culture that recognizes their value in providing excellent care for our residents.
Position Summary The Director of Sales (DOS) manages the sales operations of the community. The focus of the DOS is connecting with prospective residents through multi‑communication platforms to inspire prospective residents to move into the community. The DOS connects with new inquiries and existing inquiries with the goal of converting these leads to move‑ins to achieve occupancy targets. Utilizes industry trends, knowledge of local competitors and best sales tactics. Success is measured in sales conversions, revenue optimization, move‑ins and average daily occupancy.
Responsibilities Sales
Interacts with all leads provided through multiple channels and converts leads into residents using professional selling skills and our sales process.
Builds customer‑focused relationships by advancing leads through the sales process and gaining customer commitment.
Executes all facets of the Sales Playbook (Sales System) including discovery, overcoming objections, and closing techniques to achieve budgeted occupancy and net revenue.
Manages sales tracking reports and provides daily updates to the Executive Director.
Conducts weekly strategy and advisory meetings with the Executive Director.
Communicates sales results to key stakeholders at least weekly.
Consistently conducts on‑site walkthroughs of the community to ensure the tour path and model rooms are ready.
Plans and executes local sales events to generate and convert leads.
Pulls management reports on sales activities, leads, move‑ins, conversions, and critical success factors.
Tracks leads, keeping accurate records of all leads and prospects and all sales activities using a CRM.
Collaborates with Executive Director and marketing teams to develop marketing tactics to achieve lead goals.
Market Conditions
Conducts quarterly competitive market research, including product ranking and analysis.
Prepares market analysis and develops methodologies for tracking prospective residents and referral sources.
Identifies competitive opportunities and threats and presents strategic alternatives to senior leadership.
Demonstrates a strong understanding of the senior living industry and local market conditions.
Revenue Optimization
Strives to meet predetermined monthly sales goals.
Determines which revenue drivers to utilize, including pricing, incentives, inventory management, to optimize net revenue and achieve budget.
Uses selling skills with prospective residents to achieve “everyday matters” revenue optimization.
Analyzes and interprets sales metrics to recommend business‑operations improvements to improve community NOI.
Provides expert advice to prospective residents and internal and external partners.
External Business Development
Identifies and develops an effective network of non‑paid referral sources to generate leads and move‑ins.
Plans and executes monthly presentations to professional referral sources.
Leads monthly referral development meetings with ED and executive team members to expand the referral network.
Documents all networking and professional referral sources in the CRM.
Resident Move‑In Process
Reviews and facilitates the Move‑In Packet with the resident and/or family.
Facilitates and coordinates the Resident Assessment with the clinical team.
Oversees and manages the move‑in process to ensure a smooth transition into the community.
Ensures all state‑mandated paperwork and forms are completed by the family and/or resident on or before the move‑in date.
Coordinates with ED, BOM and DHW to prepare resident Administrative Files according to state regulations, enabling lease signing on schedule.
Leadership and Development
Keeps abreast of professional development by reading, attending conferences and training sessions.
Acts professionally and honestly in representing the community’s senior living concept.
Participates in all community leadership meetings and functions.
Performs other duties as assigned.
Qualifications
Bachelor’s degree in marketing, business, public relations, or a related field preferred.
Two years of marketing/sales experience in a senior living setting preferred.
Proficiency in Microsoft Office (Word, Excel, Outlook, PowerPoint).
Experience working with sales CRM systems, tracking leads and sales activities.
Benefits In addition to a rewarding career and competitive salary, LakeHouse offers a comprehensive benefits package. Eligible team members receive medical, dental, vision, life and disability insurance, paid time off, and paid holidays. Team members also participate in an outstanding 401(k) plan with company match, an Employee Assistance Program, and accident insurance policies.
EOE D/V No agencies please. We do not accept any unsolicited resumes from agencies under any circumstances. Thank you.
JOB CODE: 1004060
Additional Referrals increase your chances of interviewing at LakeHouse Senior Living by 2×.
Get notified about new Sales Director jobs in
Bellefontaine, OH .
#J-18808-Ljbffr
Join to apply for the Director of Sales role at LakeHouse Senior Living.
About LakeHouse Senior Living LakeHouse Senior Living is proudly part of the Discovery Senior Living family of operating companies and manages care‑ and lifestyle‑focused senior living communities in Indiana, Illinois, Wisconsin, Pennsylvania, Ohio, and Michigan. Built on our “Pillars of Excellence,” we employ thousands of vital Team Members and are committed to providing a positive work environment and culture that recognizes their value in providing excellent care for our residents.
Position Summary The Director of Sales (DOS) manages the sales operations of the community. The focus of the DOS is connecting with prospective residents through multi‑communication platforms to inspire prospective residents to move into the community. The DOS connects with new inquiries and existing inquiries with the goal of converting these leads to move‑ins to achieve occupancy targets. Utilizes industry trends, knowledge of local competitors and best sales tactics. Success is measured in sales conversions, revenue optimization, move‑ins and average daily occupancy.
Responsibilities Sales
Interacts with all leads provided through multiple channels and converts leads into residents using professional selling skills and our sales process.
Builds customer‑focused relationships by advancing leads through the sales process and gaining customer commitment.
Executes all facets of the Sales Playbook (Sales System) including discovery, overcoming objections, and closing techniques to achieve budgeted occupancy and net revenue.
Manages sales tracking reports and provides daily updates to the Executive Director.
Conducts weekly strategy and advisory meetings with the Executive Director.
Communicates sales results to key stakeholders at least weekly.
Consistently conducts on‑site walkthroughs of the community to ensure the tour path and model rooms are ready.
Plans and executes local sales events to generate and convert leads.
Pulls management reports on sales activities, leads, move‑ins, conversions, and critical success factors.
Tracks leads, keeping accurate records of all leads and prospects and all sales activities using a CRM.
Collaborates with Executive Director and marketing teams to develop marketing tactics to achieve lead goals.
Market Conditions
Conducts quarterly competitive market research, including product ranking and analysis.
Prepares market analysis and develops methodologies for tracking prospective residents and referral sources.
Identifies competitive opportunities and threats and presents strategic alternatives to senior leadership.
Demonstrates a strong understanding of the senior living industry and local market conditions.
Revenue Optimization
Strives to meet predetermined monthly sales goals.
Determines which revenue drivers to utilize, including pricing, incentives, inventory management, to optimize net revenue and achieve budget.
Uses selling skills with prospective residents to achieve “everyday matters” revenue optimization.
Analyzes and interprets sales metrics to recommend business‑operations improvements to improve community NOI.
Provides expert advice to prospective residents and internal and external partners.
External Business Development
Identifies and develops an effective network of non‑paid referral sources to generate leads and move‑ins.
Plans and executes monthly presentations to professional referral sources.
Leads monthly referral development meetings with ED and executive team members to expand the referral network.
Documents all networking and professional referral sources in the CRM.
Resident Move‑In Process
Reviews and facilitates the Move‑In Packet with the resident and/or family.
Facilitates and coordinates the Resident Assessment with the clinical team.
Oversees and manages the move‑in process to ensure a smooth transition into the community.
Ensures all state‑mandated paperwork and forms are completed by the family and/or resident on or before the move‑in date.
Coordinates with ED, BOM and DHW to prepare resident Administrative Files according to state regulations, enabling lease signing on schedule.
Leadership and Development
Keeps abreast of professional development by reading, attending conferences and training sessions.
Acts professionally and honestly in representing the community’s senior living concept.
Participates in all community leadership meetings and functions.
Performs other duties as assigned.
Qualifications
Bachelor’s degree in marketing, business, public relations, or a related field preferred.
Two years of marketing/sales experience in a senior living setting preferred.
Proficiency in Microsoft Office (Word, Excel, Outlook, PowerPoint).
Experience working with sales CRM systems, tracking leads and sales activities.
Benefits In addition to a rewarding career and competitive salary, LakeHouse offers a comprehensive benefits package. Eligible team members receive medical, dental, vision, life and disability insurance, paid time off, and paid holidays. Team members also participate in an outstanding 401(k) plan with company match, an Employee Assistance Program, and accident insurance policies.
EOE D/V No agencies please. We do not accept any unsolicited resumes from agencies under any circumstances. Thank you.
JOB CODE: 1004060
Additional Referrals increase your chances of interviewing at LakeHouse Senior Living by 2×.
Get notified about new Sales Director jobs in
Bellefontaine, OH .
#J-18808-Ljbffr