Fundamental Group
Senior Media Planner Buyer (Senior Account Manager) - Boston
Fundamental Group, Boston, Massachusetts, us, 02298
About Us
Serve as the primary strategic advisor for senior-level client contacts, translating business objectives into innovative media solutions. Lead the development of multi-channel media strategies integrating programmatic, social, search, and proprietary Fundamental platforms. Anticipate client needs by leveraging market signals, intent data, and competitor intelligence to proactively recommend opportunities. Oversee end-to-end campaign delivery for high-value accounts, ensuring performance meets and exceeds KPIs. Drive creative problem- solving for complex campaign challenges, balancing innovation with budget and compliance constraints. Identify and lead opportunities to expand scopes of work and grow revenue within existing accounts. Collaborate with Business Development to contribute to pitch strategies and present at prospect meetings. Build and maintain relationships with industry partners, media owners, and technology providers. Mentor Account Managers and specialists, providing guidance on strategic thinking, client engagement, and campaign innovation.
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Serve as the primary strategic advisor for senior-level client contacts, translating business objectives into innovative media solutions. Lead the development of multi-channel media strategies integrating programmatic, social, search, and proprietary Fundamental platforms. Anticipate client needs by leveraging market signals, intent data, and competitor intelligence to proactively recommend opportunities. Oversee end-to-end campaign delivery for high-value accounts, ensuring performance meets and exceeds KPIs. Drive creative problem- solving for complex campaign challenges, balancing innovation with budget and compliance constraints. Identify and lead opportunities to expand scopes of work and grow revenue within existing accounts. Collaborate with Business Development to contribute to pitch strategies and present at prospect meetings. Build and maintain relationships with industry partners, media owners, and technology providers. Mentor Account Managers and specialists, providing guidance on strategic thinking, client engagement, and campaign innovation.
#J-18808-Ljbffr