Raffles Hotels & Resorts
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Director Public Relations
role at
Raffles Hotels & Resorts .
Company Description Join the team responsible for crafting a fresh landmark that emphasizes cultural appreciation among colleagues and the pursuit of greatness. At Raffles Boston, we recognize the immense worth of our distinct cultural heritage, and we are dedicated to ensuring that it is comprehended and embraced by each team member. This commitment begins the instant a prospective colleague connects with us and extends throughout their entire journey with the hotel.
Job Description The Director of Public Relations is responsible for shaping and promoting the property’s public image, managing all communications that enhance its reputation, and building strong relationships with media, guests, community partners, and industry stakeholders. They develop and execute strategic PR campaigns, oversee press releases and media inquiries, coordinate interviews and events, and ensure consistent messaging across all platforms. Additionally, they monitor public sentiment, manage crisis communication when needed, and collaborate with marketing, sales, and operations teams to highlight the hotel’s unique offerings, achievements, and guest experiences—ultimately supporting brand visibility and driving positive awareness.
Develop communication strategies and execute public relations programs within the hotel to local/regional/national/international markets as appropriate
Proactive media liaison
Serve as a key contact in the hotel for the media, industry partners and the community
Create opportunities with local organizations to raise the profile of the hotel(s) and the brand.
Develop and foster community relationships and partnerships for the hotel
Develop and build positive relationships with media and industry partners in key markets
Develop joint regional and national promotional opportunities with sister hotels
Develop and maintain all media lists and contact information; maintain local community VIP lists
Maintain an up-to-date photo and video library, including a photographic record of all media and special events
Conduct individual and media familiarization trips. Work with tourism and airline partners as appropriate
Liaise with marketing partnerships
Assist rooms and food & beverage sales and marketing effort in creating promotional programs with media outlets (radio, digital, print, television)
Write and disseminate press materials, media pitches, calendar listings
Continually feed Corporate PR and related agencies with hotel news
Develop and manage monthly public relations and coverage support producing appropriate monthly reports to showcase PR clippings and impressions (sizzle reel)
Act as spokesperson for the hotel and as a member of the crisis management team
Support RPRD with issues management and crisis communication efforts
Leverage participation in national corporate public relations initiatives to support brand awareness both locally and nationally.
Work with DOSM to leverage advertising and marketing programs, create and manage annual PR budget, and promote Sales & Marketing revenue initiatives
Serve as secondary point of contact for social media when Marketing Manager is out of the office.
Ensures a clean and safe working environment in accordance to health regulations and the hotel’s health and safety program.
Adheres to all Brand Environmental policies and procedures.
Other duties as required by management
Qualifications
Bachelors’ degree in communications/PR or journalism
Minimum 5 years of PR/Marketing experience preferably at a public relations firm.
Prior experience in a related position in a luxury 5-star hotel preferred
General Requirements
Solid Boston media and community contacts
Excellent written and verbal communication skills a must
Proven ability to create partnerships within industry and community
Flexible, results-oriented, decision-maker, positive, multi-tasked, self-motivated, strong initiative.
Well-informed of market trends in Boston and hospitality in general
Ability to work flexible hours and days
Strong computer literacy, especially with Word, Outlook, PowerPoint, Excel
Experience with Cision or similar media monitoring and database tool
Demonstrated experience using user-generated content sites, blogs and social networks
Strong analytical and quantitative skills; able to read and interpret marketing reports and make recommendations; as well as ability to understand and interpret financial data
Excels at online research, possesses excellent writing skills and the ability to produce out editorial at a moment’s notice.
The ability to identify threats and opportunities within the user generated content space and make quick decisions. A subject matter expert on Social Media tools — knows them, has used them all, understands differences, benefits, etc – and has ability to educate internal audiences
Must effectively manage and adhere to strict daily/weekly/monthly deadlines.
Extensive proficiency in Excel, Word, and PowerPoint required and ability to manipulate data essential
Attention to detail required.
Ability to operate in a team environment.
Excellent written and verbal communication skills
Excellent interpersonal skills and demonstrated maturity.
Ability to manage multiple tasks and responsibilities at once.
Additional Information
Salary: from $105,000 to $115,000
Employee benefit card offering discounted rates in Accor worldwide for you and your family.
Excellent Company benefits including medical, dental, vision and life insurance.
Personalized development opportunities across Accor's extensive brand portfolio.
Ability to make a difference through our Corporate Social Responsibility activities
Seniority level Mid-Senior level
Employment type Full-time
Job function & Industries Marketing, Public Relations, and Writing/Editing Industry: Hospitality
#J-18808-Ljbffr
Director Public Relations
role at
Raffles Hotels & Resorts .
Company Description Join the team responsible for crafting a fresh landmark that emphasizes cultural appreciation among colleagues and the pursuit of greatness. At Raffles Boston, we recognize the immense worth of our distinct cultural heritage, and we are dedicated to ensuring that it is comprehended and embraced by each team member. This commitment begins the instant a prospective colleague connects with us and extends throughout their entire journey with the hotel.
Job Description The Director of Public Relations is responsible for shaping and promoting the property’s public image, managing all communications that enhance its reputation, and building strong relationships with media, guests, community partners, and industry stakeholders. They develop and execute strategic PR campaigns, oversee press releases and media inquiries, coordinate interviews and events, and ensure consistent messaging across all platforms. Additionally, they monitor public sentiment, manage crisis communication when needed, and collaborate with marketing, sales, and operations teams to highlight the hotel’s unique offerings, achievements, and guest experiences—ultimately supporting brand visibility and driving positive awareness.
Develop communication strategies and execute public relations programs within the hotel to local/regional/national/international markets as appropriate
Proactive media liaison
Serve as a key contact in the hotel for the media, industry partners and the community
Create opportunities with local organizations to raise the profile of the hotel(s) and the brand.
Develop and foster community relationships and partnerships for the hotel
Develop and build positive relationships with media and industry partners in key markets
Develop joint regional and national promotional opportunities with sister hotels
Develop and maintain all media lists and contact information; maintain local community VIP lists
Maintain an up-to-date photo and video library, including a photographic record of all media and special events
Conduct individual and media familiarization trips. Work with tourism and airline partners as appropriate
Liaise with marketing partnerships
Assist rooms and food & beverage sales and marketing effort in creating promotional programs with media outlets (radio, digital, print, television)
Write and disseminate press materials, media pitches, calendar listings
Continually feed Corporate PR and related agencies with hotel news
Develop and manage monthly public relations and coverage support producing appropriate monthly reports to showcase PR clippings and impressions (sizzle reel)
Act as spokesperson for the hotel and as a member of the crisis management team
Support RPRD with issues management and crisis communication efforts
Leverage participation in national corporate public relations initiatives to support brand awareness both locally and nationally.
Work with DOSM to leverage advertising and marketing programs, create and manage annual PR budget, and promote Sales & Marketing revenue initiatives
Serve as secondary point of contact for social media when Marketing Manager is out of the office.
Ensures a clean and safe working environment in accordance to health regulations and the hotel’s health and safety program.
Adheres to all Brand Environmental policies and procedures.
Other duties as required by management
Qualifications
Bachelors’ degree in communications/PR or journalism
Minimum 5 years of PR/Marketing experience preferably at a public relations firm.
Prior experience in a related position in a luxury 5-star hotel preferred
General Requirements
Solid Boston media and community contacts
Excellent written and verbal communication skills a must
Proven ability to create partnerships within industry and community
Flexible, results-oriented, decision-maker, positive, multi-tasked, self-motivated, strong initiative.
Well-informed of market trends in Boston and hospitality in general
Ability to work flexible hours and days
Strong computer literacy, especially with Word, Outlook, PowerPoint, Excel
Experience with Cision or similar media monitoring and database tool
Demonstrated experience using user-generated content sites, blogs and social networks
Strong analytical and quantitative skills; able to read and interpret marketing reports and make recommendations; as well as ability to understand and interpret financial data
Excels at online research, possesses excellent writing skills and the ability to produce out editorial at a moment’s notice.
The ability to identify threats and opportunities within the user generated content space and make quick decisions. A subject matter expert on Social Media tools — knows them, has used them all, understands differences, benefits, etc – and has ability to educate internal audiences
Must effectively manage and adhere to strict daily/weekly/monthly deadlines.
Extensive proficiency in Excel, Word, and PowerPoint required and ability to manipulate data essential
Attention to detail required.
Ability to operate in a team environment.
Excellent written and verbal communication skills
Excellent interpersonal skills and demonstrated maturity.
Ability to manage multiple tasks and responsibilities at once.
Additional Information
Salary: from $105,000 to $115,000
Employee benefit card offering discounted rates in Accor worldwide for you and your family.
Excellent Company benefits including medical, dental, vision and life insurance.
Personalized development opportunities across Accor's extensive brand portfolio.
Ability to make a difference through our Corporate Social Responsibility activities
Seniority level Mid-Senior level
Employment type Full-time
Job function & Industries Marketing, Public Relations, and Writing/Editing Industry: Hospitality
#J-18808-Ljbffr