Coastal Sunbelt Produce
Region Vice President Retail Sales
Coastal Sunbelt Produce, Washington, District of Columbia, us, 20022
Region Vice President Retail Sales
Role at Coastal Sunbelt Produce
Job Summary FreshPoint is seeking an experienced and results-oriented Vice President of Retail Sales to lead and oversee retail sales and merchandising activities that directly impact our valued customers. This strategic role combines a customer-centric approach with leadership in sales operations, ensuring the delivery of innovative solutions and top-quality produce to our clients. The VP of Retail Sales will develop strategies that protect, grow, and diversify customer relationships, while driving the company’s mission and success in the fresh produce industry.
Duties and Responsibilities Retail Sales Leadership
Oversee retail sales and merchandising activities to ensure alignment with customer needs and company goals.
Seek new retail and organics sales, monitor, respond to, and initiate action for all corporate communication regarding CMU accounts and contracts.
Assess customer requirements and recommend suitable products, services, or innovative solutions.
Directly engage with Key Functional Leaders for feedback, collaboration, issue resolution, and problem-solving.
Strategic Sales Management
Develop and deliver impactful sales bids, proposals, and presentations to secure new business opportunities.
Identify new retail and organics national sales opportunities.
Create and implement both short-term and long-term strategic plans to enhance customer relationships and expand market presence.
Procurement & Market Expertise
Maintain a strong knowledge of produce markets, including industry trends, pricing structures, and supplier relationships.
Lead efforts in procuring high-quality fresh produce by negotiating favorable supplier contracts.
Manage freight logistics to ensure cost-efficient and timely delivery of goods.
Team Development & Collaboration
Build, mentor, and lead a high-performing retail sales team.
Foster collaboration across departments to ensure seamless service delivery and operational efficiency.
Performance Metrics & Reporting
Analyze sales performance data and provide regular reporting to the executive team.
Continuously identify areas for improvement and implement solutions to drive business growth.
Education Required Bachelor’s degree in business, marketing, or related studies.
Education Preferred 2–4-year degree in business or culinary.
Experience Required 7-10 years with extensive experience in sales, merchandising, and at least 5 years of management experience.
Technical Skills and Abilities
Strong collaboration and influence skills, with the ability to lead, listen, and influence at the senior-most levels of the organization.
Leadership proficiency in Retail Sales, Revenue Management, Merchandising and execution.
Proven experience in developing comprehensive deployment plans and go-to-market strategies.
Excellent communication skills at all levels, including written, verbal, and visualizations.
Ability to drive consensus among key stakeholders and manage resources proactively.
Strong performance management capabilities with direct reports.
Solid analytical problem‑solving skills, including familiarity with analyzing reports and deriving insights from data.
Strong financial acumen and ability to properly plan and execute business plans.
Proficiency with proprietary CRM tools for sales planning and forecasting.
Business and restaurant operations acumen for managing sophisticated customers.
Experience building trust with prospective customers and securing new business.
Demonstrated skills in consultative selling, networking, and negotiations.
Consistency in meeting deadlines and working well with others.
Language Requirements Fluency in English is required.
Physical Demands Reasonable accommodations will be made to enable individuals with disabilities to perform the essential functions of this job. The physical demands described here represent those that must be met to successfully perform the essential functions of this position.
Travel Requirements Ability to travel up to 25% within the Region.
Work Environment Must be able to utilize office equipment such as desktop or notebook computers, copiers, printers, scanners, telephones, and calculators. The noise level in the work environment is usually moderate. Must be able to work in various indoor and outdoor climates and driving conditions.
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Job Summary FreshPoint is seeking an experienced and results-oriented Vice President of Retail Sales to lead and oversee retail sales and merchandising activities that directly impact our valued customers. This strategic role combines a customer-centric approach with leadership in sales operations, ensuring the delivery of innovative solutions and top-quality produce to our clients. The VP of Retail Sales will develop strategies that protect, grow, and diversify customer relationships, while driving the company’s mission and success in the fresh produce industry.
Duties and Responsibilities Retail Sales Leadership
Oversee retail sales and merchandising activities to ensure alignment with customer needs and company goals.
Seek new retail and organics sales, monitor, respond to, and initiate action for all corporate communication regarding CMU accounts and contracts.
Assess customer requirements and recommend suitable products, services, or innovative solutions.
Directly engage with Key Functional Leaders for feedback, collaboration, issue resolution, and problem-solving.
Strategic Sales Management
Develop and deliver impactful sales bids, proposals, and presentations to secure new business opportunities.
Identify new retail and organics national sales opportunities.
Create and implement both short-term and long-term strategic plans to enhance customer relationships and expand market presence.
Procurement & Market Expertise
Maintain a strong knowledge of produce markets, including industry trends, pricing structures, and supplier relationships.
Lead efforts in procuring high-quality fresh produce by negotiating favorable supplier contracts.
Manage freight logistics to ensure cost-efficient and timely delivery of goods.
Team Development & Collaboration
Build, mentor, and lead a high-performing retail sales team.
Foster collaboration across departments to ensure seamless service delivery and operational efficiency.
Performance Metrics & Reporting
Analyze sales performance data and provide regular reporting to the executive team.
Continuously identify areas for improvement and implement solutions to drive business growth.
Education Required Bachelor’s degree in business, marketing, or related studies.
Education Preferred 2–4-year degree in business or culinary.
Experience Required 7-10 years with extensive experience in sales, merchandising, and at least 5 years of management experience.
Technical Skills and Abilities
Strong collaboration and influence skills, with the ability to lead, listen, and influence at the senior-most levels of the organization.
Leadership proficiency in Retail Sales, Revenue Management, Merchandising and execution.
Proven experience in developing comprehensive deployment plans and go-to-market strategies.
Excellent communication skills at all levels, including written, verbal, and visualizations.
Ability to drive consensus among key stakeholders and manage resources proactively.
Strong performance management capabilities with direct reports.
Solid analytical problem‑solving skills, including familiarity with analyzing reports and deriving insights from data.
Strong financial acumen and ability to properly plan and execute business plans.
Proficiency with proprietary CRM tools for sales planning and forecasting.
Business and restaurant operations acumen for managing sophisticated customers.
Experience building trust with prospective customers and securing new business.
Demonstrated skills in consultative selling, networking, and negotiations.
Consistency in meeting deadlines and working well with others.
Language Requirements Fluency in English is required.
Physical Demands Reasonable accommodations will be made to enable individuals with disabilities to perform the essential functions of this job. The physical demands described here represent those that must be met to successfully perform the essential functions of this position.
Travel Requirements Ability to travel up to 25% within the Region.
Work Environment Must be able to utilize office equipment such as desktop or notebook computers, copiers, printers, scanners, telephones, and calculators. The noise level in the work environment is usually moderate. Must be able to work in various indoor and outdoor climates and driving conditions.
#J-18808-Ljbffr