Smile Doctors
Join to apply for the
Director, CRM
role at
Smile Doctors
The vision of Smile Doctors is our people‑first culture which creates an environment of passionate, caring Team Members dedicated to providing fun and encouraging relationships with each other and our patients. Smile Doctors offers every Team Member the opportunity to be a part of something bigger. We focus on the importance of the individual and recognize that each person on our Team has something great to offer. We recognize talents and strengths and take care to nurture those abilities to help our Team Members grow into successful people in their careers, in our organization, and beyond.
We’re seeking a
Director, CRM
to join our growing team.
The Director, CRM is responsible for optimizing our contact strategy across the entirety of the patient journey to maximize patient engagement and satisfaction.
How You’ll Make Us Better
Ideate, build, implement, and lead the patient communication journey strategy from pre‑visit through post‑treatment across multiple functional areas within the organization.
Drive high patient engagement with communications through consistent testing of new tactics and/or messaging.
Develop reports to assist business partners with understanding the impact of the patient contact strategy and identifying opportunities for improvement.
Track the impact of email/SMS strategy on new patient exam show‑up rates, conversion, and reactivation to ensure goals are achieved.
Collaborate with cross‑functional partners on non‑marketing contacts and strategy, including Operations, Finance, and Field Marketing.
Partner with IT and external consultants to build a robust data environment to support the patient journey strategy.
Lead a team of CRM professionals, staying current on changing technologies and industry trends.
Work with Salesforce professional services and/or third‑party consultants to achieve development objectives.
Your Special Skills
Strong written and oral communication skills.
Ability to lead and develop high‑performing teams.
Ability to present complex performance data in a clear and concise manner, making it easy for non‑technical partners or stakeholders to understand.
Prerequisites For Success
Bachelor’s degree in Marketing, Advertising, Communications, or a related field required.
Eight (8) years of email & SMS marketing experience with an agency and/or large multi‑brand organization required; dental or healthcare marketing preferred.
Three (3) years of supervisory experience required.
Expert knowledge of Salesforce Marketing Cloud, including building journeys.
Expert knowledge of email responsiveness design.
Advanced knowledge of Microsoft Office applications including Word, Excel and PowerPoint.
Benefits
Competitive salary
Medical, dental, vision and life insurance
Short and long‑term disability coverage
401(k) plan
3 weeks paid time off in your first year + paid holidays
Discounts on braces and clear aligners for you and your family members
Why Smile Doctors As the nation’s leading Orthodontic Support Organization, Smile Doctors is shaping the future of orthodontics through strategic partnerships with top local doctors. We provide best‑in‑class support services so our partner orthodontists can focus on what they do best — driving extraordinary treatment outcomes and providing patients with an unmatched experience.
With hundreds of partnered practices across the nation, our synergistic approach has made us the fastest‑growing organization in our industry and produced an ever‑expanding need for top talent as we continue our unprecedented trajectory. To us, there’s no such thing as “top of our game.” We’re always climbing higher — together. And as our business grows, there’s plenty of room for our team to grow their careers, too.
Our dynamic support services team is comprised of world‑class professionals whose diverse experiences drive innovation and development. Together, we are committed to passionately helping others achieve their best, most confident smiles.
Smile Doctors and all our affiliating practices are proud to be an equal‑opportunity workplace and welcome diversity in our organization. We do not discriminate against any team member or applicant for employment regardless of age, race, color, national origin, religion, disability, veteran status, sex, sexual orientation, or gender identity.
#J-18808-Ljbffr
Director, CRM
role at
Smile Doctors
The vision of Smile Doctors is our people‑first culture which creates an environment of passionate, caring Team Members dedicated to providing fun and encouraging relationships with each other and our patients. Smile Doctors offers every Team Member the opportunity to be a part of something bigger. We focus on the importance of the individual and recognize that each person on our Team has something great to offer. We recognize talents and strengths and take care to nurture those abilities to help our Team Members grow into successful people in their careers, in our organization, and beyond.
We’re seeking a
Director, CRM
to join our growing team.
The Director, CRM is responsible for optimizing our contact strategy across the entirety of the patient journey to maximize patient engagement and satisfaction.
How You’ll Make Us Better
Ideate, build, implement, and lead the patient communication journey strategy from pre‑visit through post‑treatment across multiple functional areas within the organization.
Drive high patient engagement with communications through consistent testing of new tactics and/or messaging.
Develop reports to assist business partners with understanding the impact of the patient contact strategy and identifying opportunities for improvement.
Track the impact of email/SMS strategy on new patient exam show‑up rates, conversion, and reactivation to ensure goals are achieved.
Collaborate with cross‑functional partners on non‑marketing contacts and strategy, including Operations, Finance, and Field Marketing.
Partner with IT and external consultants to build a robust data environment to support the patient journey strategy.
Lead a team of CRM professionals, staying current on changing technologies and industry trends.
Work with Salesforce professional services and/or third‑party consultants to achieve development objectives.
Your Special Skills
Strong written and oral communication skills.
Ability to lead and develop high‑performing teams.
Ability to present complex performance data in a clear and concise manner, making it easy for non‑technical partners or stakeholders to understand.
Prerequisites For Success
Bachelor’s degree in Marketing, Advertising, Communications, or a related field required.
Eight (8) years of email & SMS marketing experience with an agency and/or large multi‑brand organization required; dental or healthcare marketing preferred.
Three (3) years of supervisory experience required.
Expert knowledge of Salesforce Marketing Cloud, including building journeys.
Expert knowledge of email responsiveness design.
Advanced knowledge of Microsoft Office applications including Word, Excel and PowerPoint.
Benefits
Competitive salary
Medical, dental, vision and life insurance
Short and long‑term disability coverage
401(k) plan
3 weeks paid time off in your first year + paid holidays
Discounts on braces and clear aligners for you and your family members
Why Smile Doctors As the nation’s leading Orthodontic Support Organization, Smile Doctors is shaping the future of orthodontics through strategic partnerships with top local doctors. We provide best‑in‑class support services so our partner orthodontists can focus on what they do best — driving extraordinary treatment outcomes and providing patients with an unmatched experience.
With hundreds of partnered practices across the nation, our synergistic approach has made us the fastest‑growing organization in our industry and produced an ever‑expanding need for top talent as we continue our unprecedented trajectory. To us, there’s no such thing as “top of our game.” We’re always climbing higher — together. And as our business grows, there’s plenty of room for our team to grow their careers, too.
Our dynamic support services team is comprised of world‑class professionals whose diverse experiences drive innovation and development. Together, we are committed to passionately helping others achieve their best, most confident smiles.
Smile Doctors and all our affiliating practices are proud to be an equal‑opportunity workplace and welcome diversity in our organization. We do not discriminate against any team member or applicant for employment regardless of age, race, color, national origin, religion, disability, veteran status, sex, sexual orientation, or gender identity.
#J-18808-Ljbffr