IANS
Sales Enablement Specialist – Marketing
IANS' Marketing team is seeking a
Sales Enablement Specialist
to support our sales organization with tools, materials, and resources they need to effectively communicate our value proposition and generate revenue across our product portfolio.
Location:
Boston (minimum 2 days per week in office)
Responsibilities
Bridge Product Marketing and Sales:
Translate marketing campaigns, product positioning, and messaging insights into practical sales materials, messages, and communication tools.
Sales Content Creation:
Work with product marketing team members to develop and maintain high-impact sales enablement materials such as one-pagers, case studies, and email templates.
Sales Communication Materials:
Craft compelling sales messaging, including outreach emails, talk tracks, and call scripts that help reps communicate value clearly and consistently across the buyer journey.
Content Management:
Organize and manage enablement content in our platform, Allego.
Feedback Loop:
Meet with sales team members on a regular basis to gather feedback from Sales to continuously refine messaging, content, and enablement programs.
Go-to-Market Alignment:
Support the Product Marketing team with new product launches by ensuring sales teams are equipped with the appropriate materials and trained to communicate product value.
Performance Measurement:
Track enablement content usage and sales impact metrics to optimize future programs.
Qualifications
3–5 years of experience in sales enablement, product marketing, or a related marketing role (B2B experience a requirement).
Strong understanding of how to align product messaging to buyer needs and sales conversations.
Exceptional written and verbal communication skills, with an eye for sales-driven messaging.
Proficiency with sales enablement and CRM tools (e.g., Salesforce, HubSpot, Outreach, ZoomInfo).
Highly collaborative — enjoy working cross-functionally and influencing across departments.
Referrals increase your chances of interviewing at IANS by 2x
#J-18808-Ljbffr
Sales Enablement Specialist
to support our sales organization with tools, materials, and resources they need to effectively communicate our value proposition and generate revenue across our product portfolio.
Location:
Boston (minimum 2 days per week in office)
Responsibilities
Bridge Product Marketing and Sales:
Translate marketing campaigns, product positioning, and messaging insights into practical sales materials, messages, and communication tools.
Sales Content Creation:
Work with product marketing team members to develop and maintain high-impact sales enablement materials such as one-pagers, case studies, and email templates.
Sales Communication Materials:
Craft compelling sales messaging, including outreach emails, talk tracks, and call scripts that help reps communicate value clearly and consistently across the buyer journey.
Content Management:
Organize and manage enablement content in our platform, Allego.
Feedback Loop:
Meet with sales team members on a regular basis to gather feedback from Sales to continuously refine messaging, content, and enablement programs.
Go-to-Market Alignment:
Support the Product Marketing team with new product launches by ensuring sales teams are equipped with the appropriate materials and trained to communicate product value.
Performance Measurement:
Track enablement content usage and sales impact metrics to optimize future programs.
Qualifications
3–5 years of experience in sales enablement, product marketing, or a related marketing role (B2B experience a requirement).
Strong understanding of how to align product messaging to buyer needs and sales conversations.
Exceptional written and verbal communication skills, with an eye for sales-driven messaging.
Proficiency with sales enablement and CRM tools (e.g., Salesforce, HubSpot, Outreach, ZoomInfo).
Highly collaborative — enjoy working cross-functionally and influencing across departments.
Referrals increase your chances of interviewing at IANS by 2x
#J-18808-Ljbffr