Live Nation Entertainment
LN Venues, Fan Research & Strategy Manager
Live Nation Entertainment, New York, New York, us, 10261
LN Venues, Fan Research & Strategy Manager
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LN Venues, Fan Research & Strategy Manager
role at
Live Nation Entertainment
About Live Nation Entertainment Live Nation Entertainment is the world’s leading live entertainment company, comprised of global market leaders: Ticketmaster, Live Nation Concerts, and Live Nation Media & Sponsorship. Ticketmaster is the global leader in event ticketing with over 620 million tickets sold annually and approximately 10,000 clients worldwide. Live Nation Concerts is the largest provider of live entertainment in the world, promoting more than 50,000 events annually for nearly 7,000 artists in 40+ countries. These businesses allow Live Nation Media & Sponsorship to create strategic music marketing programs that connect more than 1,200 sponsors with the 145 million fans that attend Live Nation Entertainment events each year.
Job Summary Venue Nation is seeking a highly resourceful market researcher to bring their passion for live music and data to the Venue Nation Fan Research & Strategy team as our Manager of Fan Research & Strategy. The team incorporates the fan perspective into all aspects of decision making for our venues. This brand‑new, highly visible team focuses on data‑driven decisions across operational needs and food & beverage strategy, and this role will play a key part in collecting, analyzing, and democratizing fan and third‑party sourced data.
Who Are You? Passionate and driven, with an entrepreneurial spirit. Resourceful, innovative, forward‑thinking, and collaborative. If this sounds like you, please read on!
Responsibilities
Partner with the Senior Director to establish the Fan Research function, including designing the annual research roadmap and implementing an efficient intake process for inbound requests.
Proactively identify research opportunities and determine appropriate methodologies.
Lead market research projects end‑to‑end, including writing proposals, designing questionnaires, programming surveys, monitoring fieldwork, analyzing data, and delivering compelling reports.
Moderate qualitative research activities, including intercept interviews, virtual focus groups, and other exploratory methods.
Translate complex data into clear, actionable insights that influence strategy and decision‑making.
Incorporate first‑party transaction data in primary research findings to deliver cohesive, data‑driven stories.
Present research results to stakeholders and help contextualize research within larger business objectives.
Collaborate across all lines of business—including food & beverage, fan experience, venue operations, and premium services—to drive innovation.
Own social listening for the division, managing tools, surfacing key themes, and sharing insights with relevant teams.
Qualifications
Bachelor’s Degree required.
5‑7 years of work experience in consumer insights at a market research agency or in‑house at an entertainment, media, or consumer brand.
Proven experience writing surveys, in‑depth interview guides, and focus group discussion guides.
Familiarity with advanced research methodologies such as MaxDiff, conjoint, and segmentation studies.
Strong analytical skills with the ability to synthesize large data sets into clear, actionable insights.
Experience presenting findings to senior or executive audiences.
Proficient in Excel and PowerPoint; comfortable creating polished, visually engaging reports.
Experience with data visualization and analytics tools (e.g., SPSS, Displayr, Tableau, R) is a plus.
Hands‑on experience using social listening tools (e.g., Brandwatch, Sprout, Talkwalker) and ability to extract and communicate actionable stories.
Willingness to pitch in on every phase of a research project, from programming to presentation.
Ability to iterate quickly and adapt to business needs with agility.
Strong organizational, prioritization, and communication skills.
Eagerness to learn new platforms and methodologies.
Passionate about live music, media, and culture.
Based in the greater NYC area and able to work onsite 3 days per week.
Willing to travel to live music venues across the country as needed.
Benefits & Perks Health : Medical, vision, dental, and mental health benefits for you and your family, with access to a health‑care concierge and Flexible or Health Savings Accounts.
YOURSELF : Free concert tickets, generous paid time off including holidays, sick time, and personal days.
WEALTH : 401(k) program with company match, stock reimbursement program.
FAMILY : New parent programs including caregiver leave and baby bonuses, plus fertility, adoption, foster, or surrogacy support.
CAREER : Career and skill development programs with the School of Live, tuition reimbursement, and student loan repayment.
OTHERS : Volunteer time off and crowdfunding match.
Equal Employment Opportunity Live Nation is passionate and committed to diversity and inclusion. We provide equal employment opportunity to all applicants regardless of gender, race, sexual orientation, religion, age, disability, and other protected characteristics. We make reasonable accommodations for applicants with disabilities and provide religious accommodations on a case‑by‑case basis.
Hiring Practices The preceding job description indicates the general nature and level of work performed. We seek the most qualified persons in a timely and efficient manner, utilizing promotion, referrals, and other recruiting avenues.
Compensation $88,000.00 – $110,000.00 USD (pay based on location, qualifications, skills, and experience).
Applicants for employment in the U.S. must possess work authorization that does not require sponsorship by the employer for a visa.
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LN Venues, Fan Research & Strategy Manager
role at
Live Nation Entertainment
About Live Nation Entertainment Live Nation Entertainment is the world’s leading live entertainment company, comprised of global market leaders: Ticketmaster, Live Nation Concerts, and Live Nation Media & Sponsorship. Ticketmaster is the global leader in event ticketing with over 620 million tickets sold annually and approximately 10,000 clients worldwide. Live Nation Concerts is the largest provider of live entertainment in the world, promoting more than 50,000 events annually for nearly 7,000 artists in 40+ countries. These businesses allow Live Nation Media & Sponsorship to create strategic music marketing programs that connect more than 1,200 sponsors with the 145 million fans that attend Live Nation Entertainment events each year.
Job Summary Venue Nation is seeking a highly resourceful market researcher to bring their passion for live music and data to the Venue Nation Fan Research & Strategy team as our Manager of Fan Research & Strategy. The team incorporates the fan perspective into all aspects of decision making for our venues. This brand‑new, highly visible team focuses on data‑driven decisions across operational needs and food & beverage strategy, and this role will play a key part in collecting, analyzing, and democratizing fan and third‑party sourced data.
Who Are You? Passionate and driven, with an entrepreneurial spirit. Resourceful, innovative, forward‑thinking, and collaborative. If this sounds like you, please read on!
Responsibilities
Partner with the Senior Director to establish the Fan Research function, including designing the annual research roadmap and implementing an efficient intake process for inbound requests.
Proactively identify research opportunities and determine appropriate methodologies.
Lead market research projects end‑to‑end, including writing proposals, designing questionnaires, programming surveys, monitoring fieldwork, analyzing data, and delivering compelling reports.
Moderate qualitative research activities, including intercept interviews, virtual focus groups, and other exploratory methods.
Translate complex data into clear, actionable insights that influence strategy and decision‑making.
Incorporate first‑party transaction data in primary research findings to deliver cohesive, data‑driven stories.
Present research results to stakeholders and help contextualize research within larger business objectives.
Collaborate across all lines of business—including food & beverage, fan experience, venue operations, and premium services—to drive innovation.
Own social listening for the division, managing tools, surfacing key themes, and sharing insights with relevant teams.
Qualifications
Bachelor’s Degree required.
5‑7 years of work experience in consumer insights at a market research agency or in‑house at an entertainment, media, or consumer brand.
Proven experience writing surveys, in‑depth interview guides, and focus group discussion guides.
Familiarity with advanced research methodologies such as MaxDiff, conjoint, and segmentation studies.
Strong analytical skills with the ability to synthesize large data sets into clear, actionable insights.
Experience presenting findings to senior or executive audiences.
Proficient in Excel and PowerPoint; comfortable creating polished, visually engaging reports.
Experience with data visualization and analytics tools (e.g., SPSS, Displayr, Tableau, R) is a plus.
Hands‑on experience using social listening tools (e.g., Brandwatch, Sprout, Talkwalker) and ability to extract and communicate actionable stories.
Willingness to pitch in on every phase of a research project, from programming to presentation.
Ability to iterate quickly and adapt to business needs with agility.
Strong organizational, prioritization, and communication skills.
Eagerness to learn new platforms and methodologies.
Passionate about live music, media, and culture.
Based in the greater NYC area and able to work onsite 3 days per week.
Willing to travel to live music venues across the country as needed.
Benefits & Perks Health : Medical, vision, dental, and mental health benefits for you and your family, with access to a health‑care concierge and Flexible or Health Savings Accounts.
YOURSELF : Free concert tickets, generous paid time off including holidays, sick time, and personal days.
WEALTH : 401(k) program with company match, stock reimbursement program.
FAMILY : New parent programs including caregiver leave and baby bonuses, plus fertility, adoption, foster, or surrogacy support.
CAREER : Career and skill development programs with the School of Live, tuition reimbursement, and student loan repayment.
OTHERS : Volunteer time off and crowdfunding match.
Equal Employment Opportunity Live Nation is passionate and committed to diversity and inclusion. We provide equal employment opportunity to all applicants regardless of gender, race, sexual orientation, religion, age, disability, and other protected characteristics. We make reasonable accommodations for applicants with disabilities and provide religious accommodations on a case‑by‑case basis.
Hiring Practices The preceding job description indicates the general nature and level of work performed. We seek the most qualified persons in a timely and efficient manner, utilizing promotion, referrals, and other recruiting avenues.
Compensation $88,000.00 – $110,000.00 USD (pay based on location, qualifications, skills, and experience).
Applicants for employment in the U.S. must possess work authorization that does not require sponsorship by the employer for a visa.
#J-18808-Ljbffr