Prima Strategic Group Inc.
Senior Marketing Specialists
Prima Strategic Group Inc., Houston, Texas, United States, 77246
Job Description
We are seeking a dynamic and results-driven
Digital Marketing & Strategy Manager
to lead the development and execution of data-driven marketing initiatives that support business growth, brand positioning, and customer engagement. The ideal candidate will bring deep expertise in digital strategy, performance marketing, and brand management, with a strong grasp of marketing analytics and technology platforms. This role requires cross-functional collaboration, creative leadership, and a strategic mindset.
What is expected from this Role: 1. Marketing Strategy & Execution
Design and implement integrated marketing plans aligned with corporate objectives and sales targets. Lead initiatives across
digital, email, social media, paid media, and traditional channels
to build brand awareness and drive business outcomes. Monitor industry trends, customer behavior, and competitive activities to refine strategy continuously. Establish and track campaign KPIs, ROI, and performance benchmarks to ensure measurable outcomes. 2. Content Development & Brand Management Oversee development of compelling content for the web, blogs,
press releases, social media, email , and product marketing collateral. Maintain and enhance brand voice and messaging consistency across all marketing and customer touchpoints. Champion brand storytelling to elevate market positioning and customer engagement. 3. Digital Marketing & SEO Optimization Plan, launch, and manage
SEO and PPC campaigns
to maximize digital visibility and lead conversion. Maintain and optimize website content and structure to improve search rankings and user experience. Manage paid media campaigns across
Google Ads, LinkedIn, Facebook/Meta , and other digital platforms. Analyze and optimize digital funnels to improve engagement and conversion rates. 4. Market Research & Data Analysis Conduct market segmentation, customer journey analysis, and competitive intelligence to uncover insights and opportunities. Evaluate campaign performance through detailed analytics dashboards and data visualization tools. Translate data into actionable strategies to enhance future marketing efforts. 5. Lead Generation & Customer Engagement Develop lead generation and nurture campaigns using
CRM and marketing automation
tools. Design targeted email campaigns and retention strategies to improve customer lifetime value. Collaborate closely with the sales team to align lead qualification processes and optimize the hand off pipeline. 6. Project Management & Cross-Functional Collaboration Coordinate with internal stakeholders including product, design, sales, and IT to deliver high-impact campaigns. Manage agency relationships, creative vendors, and media buyers as needed. Oversee marketing project timelines, budgets, and campaign schedules. Lead A/B testing and iterative experimentation to drive continuous improvement. Requirements Master's degree
in Marketing, Business Administration, Computer Science, Communications, or a related field. Minimum
5 years of progressive experience
in marketing, with a strong focus on
digital strategy, content development, and analytics . Proven success managing multi-channel marketing campaigns and digital performance metrics. Hands-on experience with
CRM systems, marketing automation tools, Google Analytics, SEO/PPC , and social media platforms
Benefits
PSG is a global group, comprising hundreds of professionals and subject matter experts lead by great entrepreneurs. These are all like-minded people, dedicated to developing and implementing the higher quality standards in businesses and social programs. PSG as such is more or less a co-operative venture whereby many of the professionals, working with company are equity shareholders as well as stakeholders. PSG serve to broad mix of private, public, and social-sector organizations globally.
Competitive salary commensurate with experience Comprehensive benefits package including medical, dental, vision, 401(k), and PTO Professional development opportunities Hybrid/flexible work environment Career advancement in a dynamic, high-growth company
Digital Marketing & Strategy Manager
to lead the development and execution of data-driven marketing initiatives that support business growth, brand positioning, and customer engagement. The ideal candidate will bring deep expertise in digital strategy, performance marketing, and brand management, with a strong grasp of marketing analytics and technology platforms. This role requires cross-functional collaboration, creative leadership, and a strategic mindset.
What is expected from this Role: 1. Marketing Strategy & Execution
Design and implement integrated marketing plans aligned with corporate objectives and sales targets. Lead initiatives across
digital, email, social media, paid media, and traditional channels
to build brand awareness and drive business outcomes. Monitor industry trends, customer behavior, and competitive activities to refine strategy continuously. Establish and track campaign KPIs, ROI, and performance benchmarks to ensure measurable outcomes. 2. Content Development & Brand Management Oversee development of compelling content for the web, blogs,
press releases, social media, email , and product marketing collateral. Maintain and enhance brand voice and messaging consistency across all marketing and customer touchpoints. Champion brand storytelling to elevate market positioning and customer engagement. 3. Digital Marketing & SEO Optimization Plan, launch, and manage
SEO and PPC campaigns
to maximize digital visibility and lead conversion. Maintain and optimize website content and structure to improve search rankings and user experience. Manage paid media campaigns across
Google Ads, LinkedIn, Facebook/Meta , and other digital platforms. Analyze and optimize digital funnels to improve engagement and conversion rates. 4. Market Research & Data Analysis Conduct market segmentation, customer journey analysis, and competitive intelligence to uncover insights and opportunities. Evaluate campaign performance through detailed analytics dashboards and data visualization tools. Translate data into actionable strategies to enhance future marketing efforts. 5. Lead Generation & Customer Engagement Develop lead generation and nurture campaigns using
CRM and marketing automation
tools. Design targeted email campaigns and retention strategies to improve customer lifetime value. Collaborate closely with the sales team to align lead qualification processes and optimize the hand off pipeline. 6. Project Management & Cross-Functional Collaboration Coordinate with internal stakeholders including product, design, sales, and IT to deliver high-impact campaigns. Manage agency relationships, creative vendors, and media buyers as needed. Oversee marketing project timelines, budgets, and campaign schedules. Lead A/B testing and iterative experimentation to drive continuous improvement. Requirements Master's degree
in Marketing, Business Administration, Computer Science, Communications, or a related field. Minimum
5 years of progressive experience
in marketing, with a strong focus on
digital strategy, content development, and analytics . Proven success managing multi-channel marketing campaigns and digital performance metrics. Hands-on experience with
CRM systems, marketing automation tools, Google Analytics, SEO/PPC , and social media platforms
Benefits
PSG is a global group, comprising hundreds of professionals and subject matter experts lead by great entrepreneurs. These are all like-minded people, dedicated to developing and implementing the higher quality standards in businesses and social programs. PSG as such is more or less a co-operative venture whereby many of the professionals, working with company are equity shareholders as well as stakeholders. PSG serve to broad mix of private, public, and social-sector organizations globally.
Competitive salary commensurate with experience Comprehensive benefits package including medical, dental, vision, 401(k), and PTO Professional development opportunities Hybrid/flexible work environment Career advancement in a dynamic, high-growth company