KBX Logistics
Senior Brand Manager at KBX Logistics
KBX is seeking a dynamic and experienced Senior Brand Manager to lead and execute strategic marketing initiatives, with a robust understanding of our logistics business, technology, and market. This role demands a hands‑on approach to campaign management and a willingness to experiment and optimize marketing efforts that fuel organizational growth. The incumbent will shape and execute KBX’s commercial sales strategy, lead cross‑functional collaboration, and drive external sales growth.
What You Will Do
Develop a marketing vision, outlining strategic outcomes and capabilities required to succeed long‑term. Own KBX’s external brand voice and visual identity, ensuring consistency and distinction across all external communications and platforms. Create comprehensive, data‑driven plans to launch KBX products into targeted industrial verticals, aligning with overall business goals and sales strategies. Design, execute, and optimize multi‑channel marketing campaigns (digital, print, social, events) to drive brand awareness, lead generation, and revenue growth. Use Google Analytics, Tag Manager, SEO, and other analytics tools to measure campaign performance, uncover insights, and adjust tactics for maximum impact. Develop clear, technical, and persuasive content for marketing collateral, blog posts, social media, e‑mails, and sales enablement materials. Maintain and enhance KBX’s website and digital assets to drive sales growth. Analyze customer segments, buyer personas, competitive landscape, and industry trends to inform marketing strategies and product positioning. Partner cross‑functionally to align marketing efforts with organizational priorities. Work closely with event specialists and sales teams to develop KBX’s presence at conferences, trade shows, webinars, and customer events that amplify brand visibility and generate leads. Provide regular updates and detailed reports on marketing KPIs, campaign results, and ROI to leadership and key stakeholders. Champion testing of new marketing channels, tools, and strategies to keep KBX at the forefront of market trends and maximize competitive advantage. Who You Are (Basic Qualifications)
Experience in leading a B2B marketing capacity or vertical. Experience creating & executing go‑to‑market strategies and integrated marketing campaigns. Experience with A/B testing and Google Analytics tools. Experience with copywriting and content development for marketing channels. Experience managing brand development and digital marketing efforts. Experience working with and managing agencies to produce creative/marketing collateral. What Will Put You Ahead
Experience leading marketing strategies for the transportation or logistics or supply chain industry. Experience using WordPress, HubSpot, 6sense marketing automation platforms as well as Google Analytics tools. Experience managing, coaching and mentoring team members. Experience leveraging SEO best practices and search engine marketing to drive engagement. Experience conducting market research to gather customer and/or competitive insights. Equal Opportunities
Equal Opportunity Employer, including disability and protected veteran status. Except where prohibited by state law, some offers of employment are conditioned upon successfully passing a drug test. This employer uses E-Verify. Please click here for additional information. Seniority level
Mid‑Senior level Employment type
Full‑time Job function
Marketing and Sales Industries
Transportation, Logistics, Supply Chain and Storage
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Develop a marketing vision, outlining strategic outcomes and capabilities required to succeed long‑term. Own KBX’s external brand voice and visual identity, ensuring consistency and distinction across all external communications and platforms. Create comprehensive, data‑driven plans to launch KBX products into targeted industrial verticals, aligning with overall business goals and sales strategies. Design, execute, and optimize multi‑channel marketing campaigns (digital, print, social, events) to drive brand awareness, lead generation, and revenue growth. Use Google Analytics, Tag Manager, SEO, and other analytics tools to measure campaign performance, uncover insights, and adjust tactics for maximum impact. Develop clear, technical, and persuasive content for marketing collateral, blog posts, social media, e‑mails, and sales enablement materials. Maintain and enhance KBX’s website and digital assets to drive sales growth. Analyze customer segments, buyer personas, competitive landscape, and industry trends to inform marketing strategies and product positioning. Partner cross‑functionally to align marketing efforts with organizational priorities. Work closely with event specialists and sales teams to develop KBX’s presence at conferences, trade shows, webinars, and customer events that amplify brand visibility and generate leads. Provide regular updates and detailed reports on marketing KPIs, campaign results, and ROI to leadership and key stakeholders. Champion testing of new marketing channels, tools, and strategies to keep KBX at the forefront of market trends and maximize competitive advantage. Who You Are (Basic Qualifications)
Experience in leading a B2B marketing capacity or vertical. Experience creating & executing go‑to‑market strategies and integrated marketing campaigns. Experience with A/B testing and Google Analytics tools. Experience with copywriting and content development for marketing channels. Experience managing brand development and digital marketing efforts. Experience working with and managing agencies to produce creative/marketing collateral. What Will Put You Ahead
Experience leading marketing strategies for the transportation or logistics or supply chain industry. Experience using WordPress, HubSpot, 6sense marketing automation platforms as well as Google Analytics tools. Experience managing, coaching and mentoring team members. Experience leveraging SEO best practices and search engine marketing to drive engagement. Experience conducting market research to gather customer and/or competitive insights. Equal Opportunities
Equal Opportunity Employer, including disability and protected veteran status. Except where prohibited by state law, some offers of employment are conditioned upon successfully passing a drug test. This employer uses E-Verify. Please click here for additional information. Seniority level
Mid‑Senior level Employment type
Full‑time Job function
Marketing and Sales Industries
Transportation, Logistics, Supply Chain and Storage
#J-18808-Ljbffr