Whisker
Director of Brand & GTM Strategy – Whisker
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Job Type Full-time
Location We work onsite 4+ days a week, with our team based in Auburn Hills, Michigan, and Juneau, Wisconsin.
Company Overview Whisker is redefining what it means to live with cats—designing intelligent systems that remove friction, elevate the everyday, and celebrate the quiet brilliance of feline companionship. Today, Litter‑Robot leads the category. Tomorrow, an entire ecosystem that expands what’s possible for cats and the people who love them. We believe the future is feline, and we’re imagining that future today.
What You’ll Do The Director of Brand & GTM Strategy is the operational heartbeat of Whisker’s marketing engine—driving go‑to‑market excellence across every product, channel, and region. This role connects brand strategy to market execution, ensuring every campaign lands with precision, efficiency, and measurable impact. You’ll own the integrated marketing calendar, coordinate complex cross‑functional initiatives, and ensure each launch delivers business results while advancing the Whisker brand. Equal parts strategist, operator, and integrator, you bring order to creativity and momentum to the marketplace.
Essential Duties and Responsibilities
Leads go-to-market strategy and execution across product launches, campaigns, and seasonal initiatives
Translates brand and business priorities into integrated, data-informed marketing plans that drive measurable outcomes
Manages the annual marketing calendar and ensures alignment across Creative, Performance, PR, Retail, and International teams
Partners with Insights to identify opportunities, set KPIs, and evaluate brand performance post-launch
Builds and optimizes systems for cross-functional collaboration and campaign tracking
Manages agency partners and internal resources to ensure timely, high-quality delivery
Oversees creative brief development and ensures messaging consistency across all touchpoints
Connects marketing investment to impact—reporting on brand performance metrics and ROI
Partners with the eCommerce and Product Marketing teams to align storytelling with conversion strategy
Continuously improves GTM frameworks for speed, clarity, and repeatability
Leads a team of Brand Managers, GTM, MarOps and producers to deliver best-in-class execution across all channels
Drives accountability and performance through clear goal-setting and measurement
Builds strong cross-functional relationships with Product, Creative, Insights, and Performance leaders
Fosters a culture of operational excellence, collaboration, and continual learning
Will perform additional duties as required
Leadership Responsibilities Directly supervises department Teams. Carries out supervisory responsibilities following Whisker policies and applicable laws. Responsibilities include interviewing, training, and hiring, planning, assigning and directing work, appraising performance, addressing team issues, and upholding safety and quality guidelines.
What You’ll Bring
BA in Marketing, Statistics, or Communications and / or equivalent years of experience
10+ years of experience in brand, integrated, or product marketing with 4+ years in leadership
Deep experience managing go-to-market processes and complex cross-functional campaigns
Strong commercial acumen with the ability to connect creative storytelling to measurable growth
Proficiency in marketing analytics, planning, and performance reporting
Exceptional organizational and communication skills; adept at managing multiple concurrent priorities
Experience in DTC, CPG, or tech-driven consumer brands
Must have a cat—your ability to understand our cats and cat parent users is critical to success
Demonstrated success in building scalable systems and marketing operations frameworks.
Maintains confidentiality of proprietary information
Ability to maintain a professional atmosphere in a fast-paced environment with numerous interactions and interruptions
A high degree of initiative, self-motivation, and ability to motivate others
Ability to establish and maintain cooperative working relationships with Team Members and colleagues
Comfortable with office pets (cats, dogs)
Not Required but Nice to Have!
Experience in global or multi-market brand management
Familiarity with subscription, connected device, or eCommerce ecosystems
Passion for building brands that combine design, technology, and lifestyle—and maybe a cat (or two) of your own
Benefits & Purrks
Premium Medical/Dental/Vision insurance
Paid parental leave
Whisker Parents Program
1 day "pawternity" leave for new pet adoption
Pet Insurance Discount
401(k) match
Flexible spending accounts
Company-paid short-term disability and life insurance
Employee Assistance Program (EAP)
Generous paid time off
14 Paid Holidays
Top of the line equipment
Pet-friendly office
Whisker products and swag
Continuing education support
On-site gym with Peloton
Referral program
Statement of Inclusivity We believe different perspectives make Whisker better and strive to create a place where everyone has equal opportunities to thrive.
#J-18808-Ljbffr
Job Type Full-time
Location We work onsite 4+ days a week, with our team based in Auburn Hills, Michigan, and Juneau, Wisconsin.
Company Overview Whisker is redefining what it means to live with cats—designing intelligent systems that remove friction, elevate the everyday, and celebrate the quiet brilliance of feline companionship. Today, Litter‑Robot leads the category. Tomorrow, an entire ecosystem that expands what’s possible for cats and the people who love them. We believe the future is feline, and we’re imagining that future today.
What You’ll Do The Director of Brand & GTM Strategy is the operational heartbeat of Whisker’s marketing engine—driving go‑to‑market excellence across every product, channel, and region. This role connects brand strategy to market execution, ensuring every campaign lands with precision, efficiency, and measurable impact. You’ll own the integrated marketing calendar, coordinate complex cross‑functional initiatives, and ensure each launch delivers business results while advancing the Whisker brand. Equal parts strategist, operator, and integrator, you bring order to creativity and momentum to the marketplace.
Essential Duties and Responsibilities
Leads go-to-market strategy and execution across product launches, campaigns, and seasonal initiatives
Translates brand and business priorities into integrated, data-informed marketing plans that drive measurable outcomes
Manages the annual marketing calendar and ensures alignment across Creative, Performance, PR, Retail, and International teams
Partners with Insights to identify opportunities, set KPIs, and evaluate brand performance post-launch
Builds and optimizes systems for cross-functional collaboration and campaign tracking
Manages agency partners and internal resources to ensure timely, high-quality delivery
Oversees creative brief development and ensures messaging consistency across all touchpoints
Connects marketing investment to impact—reporting on brand performance metrics and ROI
Partners with the eCommerce and Product Marketing teams to align storytelling with conversion strategy
Continuously improves GTM frameworks for speed, clarity, and repeatability
Leads a team of Brand Managers, GTM, MarOps and producers to deliver best-in-class execution across all channels
Drives accountability and performance through clear goal-setting and measurement
Builds strong cross-functional relationships with Product, Creative, Insights, and Performance leaders
Fosters a culture of operational excellence, collaboration, and continual learning
Will perform additional duties as required
Leadership Responsibilities Directly supervises department Teams. Carries out supervisory responsibilities following Whisker policies and applicable laws. Responsibilities include interviewing, training, and hiring, planning, assigning and directing work, appraising performance, addressing team issues, and upholding safety and quality guidelines.
What You’ll Bring
BA in Marketing, Statistics, or Communications and / or equivalent years of experience
10+ years of experience in brand, integrated, or product marketing with 4+ years in leadership
Deep experience managing go-to-market processes and complex cross-functional campaigns
Strong commercial acumen with the ability to connect creative storytelling to measurable growth
Proficiency in marketing analytics, planning, and performance reporting
Exceptional organizational and communication skills; adept at managing multiple concurrent priorities
Experience in DTC, CPG, or tech-driven consumer brands
Must have a cat—your ability to understand our cats and cat parent users is critical to success
Demonstrated success in building scalable systems and marketing operations frameworks.
Maintains confidentiality of proprietary information
Ability to maintain a professional atmosphere in a fast-paced environment with numerous interactions and interruptions
A high degree of initiative, self-motivation, and ability to motivate others
Ability to establish and maintain cooperative working relationships with Team Members and colleagues
Comfortable with office pets (cats, dogs)
Not Required but Nice to Have!
Experience in global or multi-market brand management
Familiarity with subscription, connected device, or eCommerce ecosystems
Passion for building brands that combine design, technology, and lifestyle—and maybe a cat (or two) of your own
Benefits & Purrks
Premium Medical/Dental/Vision insurance
Paid parental leave
Whisker Parents Program
1 day "pawternity" leave for new pet adoption
Pet Insurance Discount
401(k) match
Flexible spending accounts
Company-paid short-term disability and life insurance
Employee Assistance Program (EAP)
Generous paid time off
14 Paid Holidays
Top of the line equipment
Pet-friendly office
Whisker products and swag
Continuing education support
On-site gym with Peloton
Referral program
Statement of Inclusivity We believe different perspectives make Whisker better and strive to create a place where everyone has equal opportunities to thrive.
#J-18808-Ljbffr