SoFi
Compensation And Benefits
The base pay range for this role is $108,800.00/yr - $204,000.00/yr.
To view all of our comprehensive and competitive benefits, visit our
Benefits at SoFi
page.
Overview We’re seeking a data-driven and growth-oriented
Product Marketing Manager
to lead the marketing strategy for SoFi’s proprietary ETFs. This role will define SoFi ETF’s value proposition, go-to-market (GTM) plan, acquisition, and engagement strategy.
What you’ll do
Drive SoFi ETF growth by leading cross-functional and cross-channel teams to drive in-market success.
Develop, own, and iterate on SoFi ETF launches to maximize impact and adoption.
Develop, execute, and optimize multi-channel acquisition strategies with a growth marketing mindset based on consumer, competitive, and Member insights.
Work alongside our in-house creative studio and channel owners to develop channel-specific plans, write creative briefs, and develop breakthrough creative that will be deployed across those channels.
Collaborate with the business team to influence ETF prioritization and ensure strong alignment with marketing efforts.
Manage and execute engagement initiatives as an extension of lifecycle marketing to drive ETF awareness and adoption.
Partner with the Brand & PR team to drive ETF awareness via upper funnel marketing and PR efforts.
What you’ll need
3+ years of experience marketing ETFs.
5+ years of Product Marketing and/or Growth Marketing experience.
2+ years of lifecycle marketing experience (including email, push and in-app).
Direct experience driving rapid growth for a financial technology product.
Experience combining strategic thinking with tactical execution and project management skills to drive growth through diverse channel mixes.
Use data to drive strategy, execution, and optimization.
Eagerness to roll up your sleeves to get things done.
Problem-solve in a fast-paced, self-driven environment.
Bachelor’s degree required.
Nice to have
Invest category experience and interest is a plus.
MBAs encouraged to apply.
EEO Statement SoFi provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion (including religious dress and grooming practices), sex (including pregnancy, childbirth and related medical conditions, breastfeeding, and conditions related to breastfeeding), gender, gender identity, gender expression, national origin, ancestry, age (40 or over), physical or medical disability, medical condition, marital status, registered domestic partner status, sexual orientation, genetic information, military and/or veteran status, or any other basis prohibited by applicable state or federal law. The Company hires the best qualified candidate for the job, without regard to protected characteristics.
Pursuant to the San Francisco Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records. New York applicants: Notice of Employee Rights.
Seniority level Not Applicable
Employment type Full-time
Job function Marketing and Sales
#J-18808-Ljbffr
To view all of our comprehensive and competitive benefits, visit our
Benefits at SoFi
page.
Overview We’re seeking a data-driven and growth-oriented
Product Marketing Manager
to lead the marketing strategy for SoFi’s proprietary ETFs. This role will define SoFi ETF’s value proposition, go-to-market (GTM) plan, acquisition, and engagement strategy.
What you’ll do
Drive SoFi ETF growth by leading cross-functional and cross-channel teams to drive in-market success.
Develop, own, and iterate on SoFi ETF launches to maximize impact and adoption.
Develop, execute, and optimize multi-channel acquisition strategies with a growth marketing mindset based on consumer, competitive, and Member insights.
Work alongside our in-house creative studio and channel owners to develop channel-specific plans, write creative briefs, and develop breakthrough creative that will be deployed across those channels.
Collaborate with the business team to influence ETF prioritization and ensure strong alignment with marketing efforts.
Manage and execute engagement initiatives as an extension of lifecycle marketing to drive ETF awareness and adoption.
Partner with the Brand & PR team to drive ETF awareness via upper funnel marketing and PR efforts.
What you’ll need
3+ years of experience marketing ETFs.
5+ years of Product Marketing and/or Growth Marketing experience.
2+ years of lifecycle marketing experience (including email, push and in-app).
Direct experience driving rapid growth for a financial technology product.
Experience combining strategic thinking with tactical execution and project management skills to drive growth through diverse channel mixes.
Use data to drive strategy, execution, and optimization.
Eagerness to roll up your sleeves to get things done.
Problem-solve in a fast-paced, self-driven environment.
Bachelor’s degree required.
Nice to have
Invest category experience and interest is a plus.
MBAs encouraged to apply.
EEO Statement SoFi provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion (including religious dress and grooming practices), sex (including pregnancy, childbirth and related medical conditions, breastfeeding, and conditions related to breastfeeding), gender, gender identity, gender expression, national origin, ancestry, age (40 or over), physical or medical disability, medical condition, marital status, registered domestic partner status, sexual orientation, genetic information, military and/or veteran status, or any other basis prohibited by applicable state or federal law. The Company hires the best qualified candidate for the job, without regard to protected characteristics.
Pursuant to the San Francisco Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records. New York applicants: Notice of Employee Rights.
Seniority level Not Applicable
Employment type Full-time
Job function Marketing and Sales
#J-18808-Ljbffr