Firstunion
US Consumer Insights & Market Research Specialist
Firstunion, Washington, District of Columbia, us, 20022
US Consumer Insights & Market Research Specialist
Firstunion is offering this role. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more.
Base pay range : $75,000.00/yr - $85,000.00/yr
Location: United States (Remote‑friendly, with frequent US travel)
About the role
We're looking for a hands‑on, curious, and analytical Consumer Insights & Market Research Specialist to help us understand nicotine consumers (in particular vapers) across the US.
You’ll collect data, talk to retail shop owners, analyze trends (like flavor and product format preferences), and turn insights into actionable input for our product and brand teams.
This is a great opportunity for someone early in their career who’s passionate about consumer behaviour and eager to be in the field.
Responsibilities
Conduct store visits and interviews to gather real‑world insights
Design and run surveys (Qualtrics, SurveyMonkey, Google Forms, etc.)
Analyze trends in flavor preferences, product formats, dual usage, pain points
Segment consumers by behaviour and demographics
Extract, evaluate data from online sources, reports, and databases
Design, execute, and analyze large‑scale consumer research surveys to support data‑driven product and marketing decisions
Turn qualitative feedback into meaningful patterns and themes
Provide the Product Team with insights that drive informed, consumer‑centric decisions
Interact with customers to share insights and/or present product solutions
Requirements
2+ years in market research, consumer insights, or related field
Experience with survey tools and basic data analysis (Excel/Sheets)
Comfortable speaking with consumers and store owners
Strong communication skills and a proactive mindset
Willingness to travel frequently across the US and spend significant time going from shop to shop and meeting with consumers
Industry experience in vaping, FMCG, or tech is a plus
Ability to navigate ambiguity and adapt research plans based on evolving business needs
Comfortable working remotely, including working in a Chinese company
Flexibility with working hours to accommodate collaboration with China‑based HQ and team (early mornings or late evenings may occasionally be required)
Bonus skills
Understanding of consumer behavior in highly regulated and/or food & beverages industries
Interest in trends, product innovation, or lifestyle categories
Czech Consumer Insights & Market Research Specialist Location: Czech Republic (with frequent travel inland and to Slovakia, Germany, and other nearby countries)
About the role
We’re looking for a motivated and hands‑on Consumer Insights & Market Research Specialist based in the Czech Republic. You’ll help us understand what nicotine consumers (in particular vapers) want, how they behave, and how we can better serve them.
This role combines fieldwork (store visits, interviews) with data analysis and trend tracking. You’ll support product development and brand strategy with real insights from real people.
Responsibilities
Visit stores to observe behavior and speak with store owners & consumers
Run surveys and interviews to understand consumer needs
Identify pain points in the user journey and buying process as well as hierarchy of user needs
Segment consumers, analyze data, extract insights and compare across countries
Turn qualitative feedback into meaningful patterns and themes
Provide the Product Team with insights that drive informed, consumer‑centric decisions
Create clear, simple reports to support internal teams
Interact with customers to share insights and/or present product solutions
Be part of the Product Team to share insights and support decision‑making
Requirements
2+ years in market research, insights, or a related field
Experience with surveys and fieldwork (e.g. store visits, interviews)
Strong in basic data analysis (Excel/Sheets)
Good Czech, good English, and good German or Chinese a plus
Willing to travel regularly in Europe (especially around your location) and spend significant time going from shop to shop and meeting with consumers
Strong communication skills and a proactive mindset
Experience with survey tools (SurveyMonkey, Qualtrics, Google Forms)
Background in FMCG, vaping, tech, or similar industries is a plus
Ability to navigate ambiguity and adapt research plans based on evolving business needs
Comfortable working remotely, including working in a Chinese company
Flexibility with working hours to accommodate collaboration with China‑based HQ and team (early mornings or late evenings may occasionally be required)
Bonus skills
Understanding of consumer behavior and product trends in highly regulated or food and/or beverages industries
Experience working with regulated products or consumer lifestyle brands
Seniority level: Entry level
Employment type: Full‑time
Job function: Marketing, Product Management, and Customer Service
Industries: Tobacco Manufacturing and Food and Beverage Manufacturing
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Base pay range : $75,000.00/yr - $85,000.00/yr
Location: United States (Remote‑friendly, with frequent US travel)
About the role
We're looking for a hands‑on, curious, and analytical Consumer Insights & Market Research Specialist to help us understand nicotine consumers (in particular vapers) across the US.
You’ll collect data, talk to retail shop owners, analyze trends (like flavor and product format preferences), and turn insights into actionable input for our product and brand teams.
This is a great opportunity for someone early in their career who’s passionate about consumer behaviour and eager to be in the field.
Responsibilities
Conduct store visits and interviews to gather real‑world insights
Design and run surveys (Qualtrics, SurveyMonkey, Google Forms, etc.)
Analyze trends in flavor preferences, product formats, dual usage, pain points
Segment consumers by behaviour and demographics
Extract, evaluate data from online sources, reports, and databases
Design, execute, and analyze large‑scale consumer research surveys to support data‑driven product and marketing decisions
Turn qualitative feedback into meaningful patterns and themes
Provide the Product Team with insights that drive informed, consumer‑centric decisions
Interact with customers to share insights and/or present product solutions
Requirements
2+ years in market research, consumer insights, or related field
Experience with survey tools and basic data analysis (Excel/Sheets)
Comfortable speaking with consumers and store owners
Strong communication skills and a proactive mindset
Willingness to travel frequently across the US and spend significant time going from shop to shop and meeting with consumers
Industry experience in vaping, FMCG, or tech is a plus
Ability to navigate ambiguity and adapt research plans based on evolving business needs
Comfortable working remotely, including working in a Chinese company
Flexibility with working hours to accommodate collaboration with China‑based HQ and team (early mornings or late evenings may occasionally be required)
Bonus skills
Understanding of consumer behavior in highly regulated and/or food & beverages industries
Interest in trends, product innovation, or lifestyle categories
Czech Consumer Insights & Market Research Specialist Location: Czech Republic (with frequent travel inland and to Slovakia, Germany, and other nearby countries)
About the role
We’re looking for a motivated and hands‑on Consumer Insights & Market Research Specialist based in the Czech Republic. You’ll help us understand what nicotine consumers (in particular vapers) want, how they behave, and how we can better serve them.
This role combines fieldwork (store visits, interviews) with data analysis and trend tracking. You’ll support product development and brand strategy with real insights from real people.
Responsibilities
Visit stores to observe behavior and speak with store owners & consumers
Run surveys and interviews to understand consumer needs
Identify pain points in the user journey and buying process as well as hierarchy of user needs
Segment consumers, analyze data, extract insights and compare across countries
Turn qualitative feedback into meaningful patterns and themes
Provide the Product Team with insights that drive informed, consumer‑centric decisions
Create clear, simple reports to support internal teams
Interact with customers to share insights and/or present product solutions
Be part of the Product Team to share insights and support decision‑making
Requirements
2+ years in market research, insights, or a related field
Experience with surveys and fieldwork (e.g. store visits, interviews)
Strong in basic data analysis (Excel/Sheets)
Good Czech, good English, and good German or Chinese a plus
Willing to travel regularly in Europe (especially around your location) and spend significant time going from shop to shop and meeting with consumers
Strong communication skills and a proactive mindset
Experience with survey tools (SurveyMonkey, Qualtrics, Google Forms)
Background in FMCG, vaping, tech, or similar industries is a plus
Ability to navigate ambiguity and adapt research plans based on evolving business needs
Comfortable working remotely, including working in a Chinese company
Flexibility with working hours to accommodate collaboration with China‑based HQ and team (early mornings or late evenings may occasionally be required)
Bonus skills
Understanding of consumer behavior and product trends in highly regulated or food and/or beverages industries
Experience working with regulated products or consumer lifestyle brands
Seniority level: Entry level
Employment type: Full‑time
Job function: Marketing, Product Management, and Customer Service
Industries: Tobacco Manufacturing and Food and Beverage Manufacturing
#J-18808-Ljbffr