Piñata Rent
General Manager, Marketplace & Brand Partnerships
Piñata Rent, Los Angeles, California, United States, 90079
Overview
Piñata is the leading rent rewards and renter loyalty platform in the U.S., powering financial wellness, credit building, and rewards for millions of renters. We partner with the largest property management platforms and channel partners, and we are now building the next-generation rewards marketplace. To build and scale this business, we are hiring a
General Manager, Marketplace & Strategic Partnerships . About Piñata: Piñata is the leading rent rewards and renter loyalty platform in the U.S., powering financial wellness, credit building, and rewards for millions of renters. We partner with the largest property management platforms and channel partners, and we are now building the next-generation rewards marketplace. To build and scale this business, we are hiring a
General Manager, Marketplace & Strategic Partnerships . About the Role
This is a
high-impact, entrepreneurial GM role
responsible for building and owning Piñata’s entire rewards marketplace ecosystem. You will: Work with the team to architect and execute the marketplace strategy Build the brand and offer ecosystem Negotiate and close national brand partnerships Integrate affiliate, CPA, and local offer networks Influence product and targeting strategy Own marketplace revenue, ARPU, and P&L-level performance Build the economic engine behind one of the fastest-growing fintech platforms in the rental industry This role combines executive-level strategy with hands-on dealmaking and marketplace building. You will work directly with the CEO, existing Marketplace team, and engineering leadership to execute at speed. What You’ll Do
Marketplace & Business Ownership Own the full business unit for Piñata’s rewards marketplace (Piñata 3.0). Define the marketplace strategy across welcome gifts, evergreen rewards, targeted offers, sponsorships, and local deals. Own annual ARPU growth and marketplace monetization targets. Partner Ecosystem & Deal Making Identify, pitch, negotiate, and close high-value national brand partnerships. Build a pipeline of CPA, affiliate, and direct retail partnerships. Secure brand-funded welcome gifts and high-value introductory offers. Navigate affiliate platforms (Impact, Rakuten, CJ, Awin) and CLO/local networks (Augeo/Empyr, Entertainment, Toast). Product & Targeting Strategy Partner with Product & Engineering to build the unified offer feed, targeting rules, and integration roadmap. Influence how offers are scored, ranked, and personalized using transaction and behavioral data. Ensure the marketplace delivers high-value, relevant offers across key renter personas. Revenue & Monetization Own marketplace P&L, including CPA revenue, sponsorships, and promotional budgets. Drive ARPU and margin expansion through mix optimization and partner economics. Launch sponsored campaigns and branded activations. Leadership & Cross Functional Ownership Act as the GM of the business: accountable for strategy, execution, results, and success KPIs. Work closely with CEO, Product, Engineering, Finance, and Channel teams. Present marketplace performance to internal stakeholders, partners, and the Board. Who You Are
A Strategic Operator You’re able to define the long-term strategy while executing the immediate roadmap. A Deal Closer You have a track record of landing national brands, negotiating strong terms, and building scalable ecosystems. Marketplace & Monetization Experience You’ve worked in: Rewards Loyalty Affiliate/CPA systems Consumer fintech Retail media networks Card-linked offers Commerce/marketplace operations Product Fluent You can work closely with product and engineering, translating partner needs into clear requirements. Data Driven You understand targeting logic, transaction data, consumer segmentation, and ARPU optimization. Scrappy + Founder-Like You love building, testing, iterating, and operating with speed. Seniorities
Executive Employment type
Full-time Job function
Management Manufacturing Industries
Software Development Referrals increase your chances of interviewing at Piñata Rent by 2x Get notified about new Brand General Manager jobs in
Los Angeles, CA .
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Piñata is the leading rent rewards and renter loyalty platform in the U.S., powering financial wellness, credit building, and rewards for millions of renters. We partner with the largest property management platforms and channel partners, and we are now building the next-generation rewards marketplace. To build and scale this business, we are hiring a
General Manager, Marketplace & Strategic Partnerships . About Piñata: Piñata is the leading rent rewards and renter loyalty platform in the U.S., powering financial wellness, credit building, and rewards for millions of renters. We partner with the largest property management platforms and channel partners, and we are now building the next-generation rewards marketplace. To build and scale this business, we are hiring a
General Manager, Marketplace & Strategic Partnerships . About the Role
This is a
high-impact, entrepreneurial GM role
responsible for building and owning Piñata’s entire rewards marketplace ecosystem. You will: Work with the team to architect and execute the marketplace strategy Build the brand and offer ecosystem Negotiate and close national brand partnerships Integrate affiliate, CPA, and local offer networks Influence product and targeting strategy Own marketplace revenue, ARPU, and P&L-level performance Build the economic engine behind one of the fastest-growing fintech platforms in the rental industry This role combines executive-level strategy with hands-on dealmaking and marketplace building. You will work directly with the CEO, existing Marketplace team, and engineering leadership to execute at speed. What You’ll Do
Marketplace & Business Ownership Own the full business unit for Piñata’s rewards marketplace (Piñata 3.0). Define the marketplace strategy across welcome gifts, evergreen rewards, targeted offers, sponsorships, and local deals. Own annual ARPU growth and marketplace monetization targets. Partner Ecosystem & Deal Making Identify, pitch, negotiate, and close high-value national brand partnerships. Build a pipeline of CPA, affiliate, and direct retail partnerships. Secure brand-funded welcome gifts and high-value introductory offers. Navigate affiliate platforms (Impact, Rakuten, CJ, Awin) and CLO/local networks (Augeo/Empyr, Entertainment, Toast). Product & Targeting Strategy Partner with Product & Engineering to build the unified offer feed, targeting rules, and integration roadmap. Influence how offers are scored, ranked, and personalized using transaction and behavioral data. Ensure the marketplace delivers high-value, relevant offers across key renter personas. Revenue & Monetization Own marketplace P&L, including CPA revenue, sponsorships, and promotional budgets. Drive ARPU and margin expansion through mix optimization and partner economics. Launch sponsored campaigns and branded activations. Leadership & Cross Functional Ownership Act as the GM of the business: accountable for strategy, execution, results, and success KPIs. Work closely with CEO, Product, Engineering, Finance, and Channel teams. Present marketplace performance to internal stakeholders, partners, and the Board. Who You Are
A Strategic Operator You’re able to define the long-term strategy while executing the immediate roadmap. A Deal Closer You have a track record of landing national brands, negotiating strong terms, and building scalable ecosystems. Marketplace & Monetization Experience You’ve worked in: Rewards Loyalty Affiliate/CPA systems Consumer fintech Retail media networks Card-linked offers Commerce/marketplace operations Product Fluent You can work closely with product and engineering, translating partner needs into clear requirements. Data Driven You understand targeting logic, transaction data, consumer segmentation, and ARPU optimization. Scrappy + Founder-Like You love building, testing, iterating, and operating with speed. Seniorities
Executive Employment type
Full-time Job function
Management Manufacturing Industries
Software Development Referrals increase your chances of interviewing at Piñata Rent by 2x Get notified about new Brand General Manager jobs in
Los Angeles, CA .
#J-18808-Ljbffr